Of The Minute
October 3rd, 2011 by Janelle | Fashion Week, Model News
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If Balmain is official label of French maximalism, its new diffusion line Pierre Balmain is an attempt to corner the market on Parisian cool. With a mix of striking basics for men and women, the label offers an effortless array of wardrobe staples at a fraction of the Balmain price point. Who can resist picking up a metallic leather jacket, or safari inspired zebra print top that will go with just about everything? The androgynous look of the collection is sure to strike a cord with fans of the Balmain look and at yesterday’s presentation the reaction from editors and bloggers was overwhelmingly positive.

Experience Pierre Balmain for yourself with a glimpse of the lookbook featuring Snejana Onopka & Adrien Sahores, plus look at the campaign video by Inez van Lamsweerde and Vinoodh Matadin starring Abbey Lee Kershaw and her band, Our Mountain. The clip, styled by Melanie Ward¬†attempts to capture the spirit of the brand’s youthful appeal via a stylish jaunt around New York set to the tune of Our Mountain’s single, Devil’s Banquet.

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  1. Trevor says:

    i would love to know how much their men’s motocycle jacket will cost. The women’s printed outfit looks really good though.


  2. C. says:

    Adrien is GORGEOUS ! By the way, the collection is beautiful, would love to know how much the men leather jacket will cost too…

  3. jessica says:


  4. Anastasia Beverhausen says:

    The film is embarassingly bad, so stale and old. It struck me already many times that really great fashion photographers are really no filmdirectors.

  5. Soraya says:

    How pretty is Snejana Onopka???? Love her look…why is she not in way more editorials or ads? :-(

  6. Phil says:

    What an incredibly stupid video. The clothes look promising, though! I’m very interested to see what the price points will be.

  7. Bruce Edwin says:

    Yeah!!!!!!! Our Mountain rocks!!! What a great song…Cool video

  8. nasir says:

    like the biack and white

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