Pierre Balmain S/S 12

If Balmain is official label of French maximalism, its new diffusion line Pierre Balmain is an attempt to corner the market on Parisian cool. With a mix of striking basics for men and women, the label offers an effortless array of wardrobe staples at a fraction of the Balmain price point. Who can resist picking up a metallic leather jacket, or safari inspired zebra print top that will go with just about everything? The androgynous look of the collection is sure to strike a cord with fans of the Balmain look and at yesterday’s presentation the reaction from editors and bloggers was overwhelmingly positive.

Experience Pierre Balmain for yourself with a glimpse of the lookbook featuring Snejana Onopka & Adrien Sahores, plus look at the campaign video by Inez van Lamsweerde and Vinoodh Matadin starring Abbey Lee Kershaw and her band, Our Mountain. The clip, styled by Melanie Ward attempts to capture the spirit of the brand’s youthful appeal via a stylish jaunt around New York set to the tune of Our Mountain’s single, Devil’s Banquet.

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