2011 Campaigns of the Year

The very best campaigns of 2011 took things to another level with expressive videos that captured the mood of the collections and even surprised us a little.


DirectorSteven Meisel | Melissa Klitzke-Rubini – Fashion Editor/Stylist | Guido Palau – Hair Stylist | Pat McGrath – Makeup Artist | Mary Howard – Set Designer | Ashley Brokaw – Casting Director | ModelsTatiana Cotliar, Kinga Rajzak, Arizona Muse, Zuzanna Bijoch & Mariacarla Boscono

Who knew these girls could move the way they do? The brightly colored and striped collection called for a video that didn’t take itself too seriously and Meisel delivered. Watch Tati, Kinga, Arizona, Zuzanna and Mariacarla get their groove on to a techno beat.


DirectorRuth Hogben | Model Kristen McMenamy

Hogben continuously pushes the boundaries of fashion film and her hypnotic pieces for Gareth Pugh set the standard by which all other fashion videos are judged.


DirectorMert Alas and Marcus Piggott  | George Cortina – Fashion Editor/Stylist | Luigi Murenu – Hair Stylist | Lucia Pica – Makeup Artist | Models Sasha Pivovarova & Diego Fragoso

The Armani name is synonymous with elegance, but Sasha’s presence adds that extra something special. The corresponding video is just a dream – rose petals falling, the undeniable beauty of that silver gown and enough melodrama to keep you going for a year.


DirectorSteven Meisel | Guido Palau – Hair Stylist | Pat McGrath – Makeup Artist | Mary Howard – Set Designer | Ronnie Cooke-Newhouse – Creative Director | Models Raquel Zimmermann, Karen Elson, Milo Spijkers & Lowell Tautchin

Alber Elbaz dancing to Pitbull, what more does any campaign need? Raquel, Karen, Milo and Lowell all put on a good show in this viral treat, but no one can top Alber!


DirectorMert Alas and Marcus Piggott |  Joe McKenna – Fashion Editor/Stylist | Garren – Hair Stylist | Lucia Pieroni – Makeup Artist | Gerard Santos – Set Designer | Lorraine Griffin – Manicurist | Models Lindsey Wixson, Daphne Groeneveld & River Viiperi

It is Donatella’s world, we just live in it. Lindsey and Daphne are puppets caught within a Versace fun house in this imaginative spot that features the duo trapped inside labyrinths, running through giant hamster wheels and quickly learning that Lady Versace is not one to be toyed with.

CKOne 2011

Steven Meisel – Photographer | Karl Templer – Fashion Editor/Stylist | Guido Palau – Hair Stylist | Pat McGrath – Makeup Artist | Randall Peacock – Set Designer | Jin Soon Choi – Manicurist | Fabien Baron – Creative Director | Jennifer Starr – Casting Director | Models – Lara Stone, Abbey Lee Kershaw, Eliza Cummings, Alice Dellal, Viggo Jonason, Yuri Pleskun, Pixie Geldof, Callum Wilson, David Agbodji, Valerija Kelava,River Viiperi, Ajak Deng, Ruby Aldridge, Fei Fei Sun, Samantha Gradoville, Daphne Groeneveld

With an all star cast and a host of voyeuristic videos, Calvin Klein’s 2011 CK One campaign sought the attention of the Youtube generation. Built around their special CK One website and featuring interviews, mixed with candid moments inside the CK Box – these ads win points for originality.


David Sims – Photographer | Guido Palau – Hair Stylist | Diane Kendal – Makeup Artist | Ezra Petronio – Art Director | Models – Arizona MuseMalgosia BelaSigrid AgrenZuzanna Bijoch

The ethereal side of David Sims’ work always comes out for Chloe. For the F/W ads he shot the line’s feminine collection in a woodland setting that made the lighter than air dresses and snakeskin accented separates look even more natural than they did on the runway: just a simple, beautiful campaign.


Alex Prager – Photographer | Karolina Kurkova – Model | Santiago Montero

2011 was the year Alex Prager invaded fashion. The art darling brought her birds and startled looking couples with her when she created Bottega’s memorable Hitchcock inspired campaign. The behind the scenes vid gives a look into her process and Bottega’s continued collaborations with leading artists.


Steven Meisel – Photographer | Mary Howard – Set Designer | Freja Beha ErichsenKristen McMenamy & Raquel Zimmermann

Three of fashion’s finest bringing that chinoiserie to life in richly saturated shots by Meisel. If there is one campaign we wish had a video to go with it – this would be the one.


Mert Alas and Marcus Piggott – Photographer | Carine Roitfeld – Fashion Editor/Stylist | Panos Yiapanis – Fashion Editor/Stylist | Luigi Murenu – Hair Stylist | Lucia Pieroni – Makeup Artist | Riccardo Tisci – Creative Director | Lorraine Griffin – Manicurist  | Models – Jonathan Marquez, Kristen McMenamy, Mariacarla Boscono, Naomi Campbell, Natalia Vodianova, Rob Evans

Aggressive, sexy and in your face – a campaign befitting those omnipresent Rotweiler prints from the collection. While Givenchy didn’t grant us a full on campaign video – they did give us an alluring look behind the scenes.


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