The Céline-Instagram-of-old was expunged, wiped clean. The in-vain bellows of Philophiles and devotees of the brand echoed across social media. In its place #CelinebyHedislimane began to fill the vast empty space. The accent over the é would be first to go, said the French house, now in the divisive, oft-last-laughing hands of Hedi Slimane. The caption explained in all caps (another Slimane signature), “THE ACCENT ON THE “E” HAS BEEN REMOVED TO ENABLE A SIMPLIFIED AND MORE BALANCED PROPORTION, EVOKING THE CELINE COLLECTIONS OF THE 1960’S WHERE THE ACCENT WASN’T USED OFTEN.” It continued, “THE 1960’S VERSION OF THE LOGO INCLUDING THE WORD “PARIS”, WILL BE REINSTATED WITHIN THE CLOTHING AND ON PACKAGING, HOWEVER “PARIS” WILL NOT APPEAR BENEATH THE LOGO ON CAMPAIGNS.” A single image followed the debut of the new logo: a model with their back to the camera and a glimpse of his womenswear. The image is undoubtedly photographed by Slimane himself, who also lensed all of Saint Laurent’s campaigns, and he frequently refreshes his diary with black-and-white entries. All this, days after Lady Gaga was spotted carrying the first #CelinebyHedislimane accessory known to man. It’s safe to say all eyes will be on the S/S 19 Paris runway ready to put every detail under a microscope.
