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Backed by a top cast Matty Bovan is London’s new untamable designer

Posted by steven yatsko | September 18th, 2017
Backed by a top cast Matty Bovan is London’s new untamable designer

Lulu Kennedy’s Fashion East runway during London Fashion Week was a tour de Matty. While certainly the show housed plenty of collective talent between Supriya Lele and Asai, the Central Saint Martins graduate Matty Bovan, a fabric and color conceptualist, not only did what he does best–better, he and casting cohort Anita Bitton cranked up the model volume to a cool eleven. On Saturday’s show models like Edie Campbell (opened), Charlotte Free (closed), Jean Campbell, Grace Bol, Eliza Cummings and Lily Nova assembled for the occasion.

A post shared by Matty Bovan (@babbym) on

From @babbym, original image Love Magazine

What makes his show so top model friendly? Frankly, Matty’s got it going on: His clothes are rollicking fun, the commotion at times nearly untamable and piece for piece there’s utterly endless editorial fodder. S/S 18 was the most concentrated Matty Bovan cocktail yet. A sip of that kind of originality is just what the soberly serious industry needs at times. What else, when Katie Grand is in your camp styling your show, celebrating you, it means something: pay attention. Easy. We couldn’t look away.

Stylist Matty Bovan
Creative Consultant Katie Grand (Camilla Lowther Management)
Hair Stylist Syd Hayes (Art + Commerce)
Makeup Hung Vanngo (The Wall Group) for Marc Jacobs Beauty
Casting Anita Bitton (Establishment Casting)
For Full Credits Matty Bovan

Text by Steven Yatsko
Photos by Lily Bertrand-Webb for Models.com

3 Comments to “Backed by a top cast Matty Bovan is London’s new untamable designer”

  1. Lee says:

    That asian model with short hair is Shujing Zhou, not Sohyun.

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