’s ICONS: Hilary Rhoda

March 24th, 2014

HilaryRhoda_Icons_MDX_8’s ICONS: Hilary Rhoda

It’s one thing to be a model, it’s quite another to become a standard bearer within the industry. More than any other model in recent memory, Hilary Rhoda has served as a representation of All-American luxury. The Chevy Chase, Maryland born star was blessed with the kind of innate allure that conjures images of country club weekends and the glamour of the good life. The moment she hit the catwalks in 2005 the whole world was hooked – designers from Marc Jacobs to Nicolas Ghesquière were instantly taken by Hilary’s beauty and budding star power. Photographers followed suit with high profile names like Steven Meisel, Inez & Vinoodh and Mario Sorrenti clamoring to photograph the expressive beauty. With her trademark brows and grace in front of the camera a major cosmetics contract was inevitable and in 2007 she signed on as global face of beauty giant Estee Lauder.

The in front of the camera work is only the beginning of the story. Rhoda’s distinguished herself off the catwalks via her tireless charity work with organizations like New Yorker’s for Children, Make A Wish and Lollipop Theater, all of which strive to provide support and aid to children in need of it. Broadening her repertoire with hosting gigs – including Vogue’s epic Met Gala – showcases another side to Hilary’s talents and provides a glimpse at the eloquent, intelligent young woman behind the high gloss images. With a career that continues to soar to new heights and a host of personal victories on the horizon, Hilary truly has come into her own as an icon.

Hilary Rhoda
Photography and film by Santiago & Mauricio Sierra (Cadence New York)
Styled by Elizabeth Sulcer
Creative Direction Stephan Moskovic
Produced by Cesar Leon
Director of photography Matthew Schroeder
Make up by Serge Hodonou
Hair by Thomas Dunkin
Manicurist Dawn Sterling

Music by S&M LAB,

Written by Janelle Okwodu for

Digital tech Dallas Raines at Industrial Color
CGI Franco Barroeta
Production Manager Sylvia Zakhary at Cadence NY

Special thanks to Fast Ashleys Studios, Industrial Color, & Velem.

Cover: Hilary is wearing Black leather trench The Row / Thick gold ring Jennifer Fisher


Black leather button down shirt All Saints / Black leather pant Balmain


Black leather trench The Row


Black strapless dress Anthony Vaccarello


Black leather overalls Yves Saint Laurent

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China Rising

November 27th, 2013

China Rising
China’s international impact is undeniable, so it should come as no surprise that China’s superstar models are among the most in demand women in the world. The new generation of budding supermodels have made names for themselves with top tier bookings – racking up major catwalk appearances, coveted covers and landmark campaigns. Liu Wen, Xiao Wen Ju and Tian Yi are just three of the exceptional young ladies breaking down boundaries with unparalleled grace and they feature here in China Rising, a stunning moving image original editorial by Santiago & Mauricio Sierra. Though each girl has her own unique allure and dynamic presence the beautiful trio is part of a larger movement – one that has come to influence fashion as a whole.

刘雯: Liu Wen / The Society
雎晓雯: Xiao Wen Ju / IMG
游天翼: Tian Yi / Fusion

Photographed by Santiago & Mauricio Sierra / Cadence NY for
Styled by Charles Varenne / Management + Artists
Creative direction: Stephan Moskovic

Make up: Serge Hodonou
Hair: Diego Da Silva / Tim Howard Management
Manicurist: Dawn Sterling / MAM
Sound Design: Raphaël Parpex
Retouching: Blank Digital

Text: Janelle Okwodu
Production coordinator: Kristen Bolt

Produced by Cesar Leon for Santiago and Mauricio
Special thanks: Blank Digital, Neo Studios & ATS

Liu Wen‘s rise to international supermodel is a remarkable story of groundbreaking moments, not just for Liu but for the industry as a whole. The Yongzhou born beauty is now a familiar face in pages of glossy magazines, but it wasn’t too long ago that seeing a Chinese model in high fashion’s upper echelon was a rarity. With her undeniable beauty and innate charm, Liu broke boundaries and became the official face of China’s cutting edge fashion scene and its global impact. You can’t talk about the rise of the Chinese luxury market without a nod to its most elegant representative. As the first Chinese face of Estee Lauder, the first Asian model to ever walk the Victoria’s Secret fashion show and the first to land a place on the top earners list, Liu has cemented herself as a game-changer.

Though she never dreamed of modeling full time, a win in a hometown contest gave her the idea that a career in fashion could be in her future. Liu’s fate was sealed after she was discovered in Beijing by a French fashion stylist and immediately cast in Steven Meisel’s Calvin Klein fragrance ads. It wasn’t long before she was whisked away to the runways of Milan and Paris, appearing at shows like Burberry, Jean Paul Gaultier and Maison Martin Margiela. Once the momentum built it only seemed to grow and with each season Liu added another key booking, or enviable campaign to her already impressive resume. By the time 2010 rolled around Liu had the distinction of being one of the most booked Chinese models of all time.

Today Liu stands as a leader on and off the catwalk, utilizing her supermodel status to support charity projects like Make A Wish. Naturally you’ll still find her on the runways for brands like Calvin Klein, Hermes and Chanel and in the pages of prestige publications like Vogue China, Vogue Paris, Pop and W, but her presence extends beyond fashion. You’re just as likely to find Liu Wen on the red carpet at Cannes, or being mentioned as one of China’s top influencers as you are to see her staring back at you from the pages of a magazine. No matter where you find her, Liu Wen manages to shine and her winning combination of beauty, humor and humility is sure to keep her in high demand for years to come.


Liu Wen is wearing all clothes and accessories by Lanvin

If there was an award for editorial mvp, Xiao Wen Ju would have it. Since she appeared on the scene, Xiao Wen has become a favorite of photographers and designers alike. Whether it’s a street style photog attempting to snap her latest off-the-runway look, or key work with names like Karl Lagerfeld, Mert & Marcus, Richard Burbridge and Solve Sundsbo, Xiao Wen manages to shine with her signature mix of girlishness and sophistication. While other models specialize in aloof cool, the versatile Xiao Wen manages to radiate a combination of sophistication and cute that has proven irresistible.

Xiao Wen’s path towards superstardom began upon entering a local contest and subsequently being scouted by IMG. Soon she found herself one of the top models in China, appearing in the pages of Vogue, Bazaar and every magazine in-between. It was only a matter of time before the she would go on to conquer the runways and soon Xiao Wen was front and center on the catwalks of Marc Jacobs (who she lists as a favorite designer), Louis Vuitton, Prada and Hermes. Following that success up with a Marc Jacobs campaign and becoming the brand’s first Asian campaign star – was a natural progression.

Throughout it all Xiao Wen has maintained her effervescent personality – backstage you’ll never find her without a smile, or a witty anecdote. Though she’s one of the most recognizable faces of the moment she takes her success in stride, pushing towards the next goal without getting caught in the fashion chaos. Ask her what she’d like for the future and while becoming the next supermodel does rate high on the list, her aspirations also include studying dance, spending more time with family and of course never forgetting to smile.


Xiao Wen Ju is wearing all clothes and accessories by Burberry

Though she is one of the new kids on the block, the elegant Tian Yi‘s ascent to the top has been straight out of a storybook. Many models begin their careers by uploading a few pictures to, but few are scouted just days after posting their images online and subsequently whisked off to start an impressive fashion season. In her first year alone Tian walked Prada, Helmut Lang, 3.1 Phillip Lim, Yves Saint Laurent and Louis Vuitton – an impressive debut for any newcomer but don’t chalk it up to beginner’s luck. The ease at which Tian took to the runways is a testament to her appeal as a model, though she’s still a newbie she carries herself with the grace of a seasoned professional.

Her professionalism is part of what has impressed everyone from Vogue China’s editor in chief, Angelica Cheung – who listed Tian among her favorite new models, to photographers like Steven Meisel, Daniel Jackson and Mario Testino. At just 19 Tian has already racked up an impressive list of industry veterans who consider her a talent to watch. Her star continues to rise and with regular appearances in Vogue China, Bazaar China, Interview and a campaign slate that includes the likes of Louis Vuitton, Vera Wang and Dsquared2, Tian’s bright future is seemingly assured.

Success may have come early, but Tian maintains her humility by indulging in the same off-duty fun any teenager year old would enjoy. Known for her love of practical jokes and infectious laughter, she brings a touch of fun to every project. When she isn’t making her way down the catwalk, she spends time indulging in her passions including interior design and literature; chic hobbies that keep this bubbly beauty grounded even as her career soars to new heights. With a full slate of exciting bookings on the horizon and show season right around the corner you expect to see Tian popping up in all the right places.


Tian Yi is wearing all clothes and accessories by Balmain

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The Society New York

March 18th, 2013


The Society New York

After months of whispers and rumors, the much anticipated arrival of The Society Management is finally here, and we have the first look in this special sponsored presentation. Defying the traditionally defined parameters of a model management agency, this new addition to New York City will collaborate with an array of creative teams from the fields of arts & culture to produce original content – all in addition to managing the diverse careers of its talents. With the concept of beauty in motion in tow, Santiago & Mauricio are the first team up to bat, showcasing part of The Society Management’s debuting roster through their unique vision.

Stay tuned for Wednesday, March 20th as The Society officially launches their website as well as Facebook, Twitter, Instagram, and Tumblr. (Launching Wednesday March 20th)

The Society on:

The Society Management profile

Portraits in motion by Santiago & Mauricio Sierra (Cadence New York)

Cora Emmanuel
Manuela Frey
Pauline Hoarau
Ming Xi
Lieve Dannau
Mackenzie Drazan
Josephine Le Tutour
Lindsey Wixson
Courtney Shallcross
Anastasija Titko
Marine Deleeuw
Sigrid Agren

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Presenting: 25 Magazine – Issue 2

January 30th, 2013

Presenting: 25 Magazine – Issue 2

Following up on the launch of its premier issue, Anja Rubik‘s 25 Magazine is out with its second issue and stays true to its commitment to celebrating female beauty & sexuality and exceptional women. Who else better to introduce it than Ms. Rubik herself in her editor’s letter included below.

“I want to start by saying that working on 25 every day has changed my life. Of course taking on the role of Editor and meeting the rotating cast of contributors to the journal were new for me, and I was ready for that challenge and will be forever. What I was not ready for was the reaction to the last issue’s use of erotica. The unexpected backlash made me realize that our generation is more conservative than that of our parents. Basically, celebrating a woman’s body as having a sexuality instead of merely being sexual is viewed as wrong. The media operates on a paradox—it’s no secret—where selling the notion of unobtainable beauty is allowed, while portraits of women just being women are simultaneously shunned. However, I still want to continue pushing the boundaries of what a female fashion magazine can be.
“A woman is present” is the title of our second issue and it’s dedicated to women who have made a remarkable impact on our world today, breaking the glass ceiling in the fields of design, fashion, and art. Some have created their own successful brands from the ground up, and others are the head designers of major fashion houses. One such example is Marina Abramović. Throughout her career, she has walked The Great Wall, sat in museums for seven hundred and fifty hours, and scored manifestos. MoMA’s 2010 retrospective of her career has solidified her as one of the most remarkable artists of our time. Inside this issue, through letting us into her archives, she shares with us how erotica and how sexual energy lives within her work. Also in this issue is the iconic Michèle Lamy, best known as the muse to Rick Owens. Lamy agreed to give us a rare glimpse into the brand, including the elusive “Owen’s family,” the people who work with her in the fashion house. The crew are so much more than cogs in a wheel—they eat together, travel together, and are so close that it seems as if they even live together. It was an experience we won’t forget.
For me, starting this magazine has helped me channel the kind of sexual energy I find every woman to possess, and I’m thankful, because it’s opened my eyes to more experiences and the difference we can all make. The women celebrated in these pages have started an important conversation about variations of erotica, and have proven that sexual energy is the source of creation. Without it, where would we be? It’s not an easy question to answer, because the answer continues to be written. I hope we can be a part of it. Enjoy this issue.”

Anja Rubik

25 Magazine Teaser video by Santiago & Mauricio Sierra (Cadence New York)
Featuring Toni Garrn

Photographer: Camilla Akrans (Paris: Management + Artists, New York: Management + Artists), Stylist: Robert Rydberg, Talent: Frida Gustavsson, Make-Up: Ignacio Alonso, Hair: Ali Pirzadeh

Photographer: Lachlan Bailey (New York: Management + Artists, Paris: Management + Artists), Stylist: Sara Moonves, Talet: Isabeli Fontana, Make-Up: Benjamin Puckey, Hair: Dennis Lanni, Manicurist: Elisa Ferri

Photographer: Paola Kudacki, Stylist: Michel Philouze, Talent: Aline Weber, Greg at Request, Nicola at Request, Antonio at Fusion, Winston Layne, Make-Up: Sil Bruinsma, Hair: Shay Ashual, Prop Stylist: Manny Norena, Manicurist: Yuko

Photographer: Paola Kudacki, Stylist: Anna Schiffel, Talent: Laetitia Crahay, Make-Up: Serge Hodonou, Hair: Tomohiro

Michele Lamy photographed by Ward Ivan Rafik

Photographer: Alice Rosati, Stylist: Roberta Venturini, Talent: Susan Storck, Make-Up: Luciano Chiarello, Hair: Valentino Perini, Prop Stylist: Serena Groppo

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Carlyne Cerf De Dudzeele

January 11th, 2013

Carlyne Cerf De Dudzeele

A Interview by Christopher Michael
Photographed by Santiago & Mauricio Sierra / Cadence New York for
Makeup by Marco Castro
Hair by Judy Erickson

Following the release of Diana Vreeland: The Eye Has to Travel, the excited response of the many who flocked to see it was all about the genius and inspiration that was Diana Vreeland’s grandeur. Where have all such flowers gone, you ask? Anyone who has had the chance to encounter the fashion aristocracy that is Carlyne Cerf De Dudzeele will tell you that such magnificence is still very much alive in the world of fashion. Perhaps less common than it once was, we are in awe when we encounter such character today. When Carlyne introduced high-low fashion with the very first cover of American Vogue under Anna Wintour’s editorship, where she paired Guess jeans with an haute couture Christian Lacroix jacket, the printers called Anna to make sure that image was actually meant for the cover. So unthinkable was this idea of fashion at the time. When Carine Roitfeld gives credit to the two people who were her greatest influences in fashion in her book, Irreverent, Carlyne Cerf was among them. Passion, excitement and fun-filled honesty are the attributes for which so many know her, and it is these very traits that have accompanied her through the generations that have come and gone during her reign as one of our industry’s greatest influencers. As we sat in her living room for this conversation, sipping espresso and giving way to excitement, I couldn’t help but wonder — is this how ALT felt during his hours listening to Mrs. Vreeland in her home?

Christopher Michael: Fashion today…

Carlyne Cerf de Dudzeele: Fashion is my PASSION! Unfortunately, I think that fewer and fewer people that work in the industry today know fashion. They are not passionate. If you love something, you have to be passionate. This is what I don’t understand. They think because they are going to put a dress by some big designer on someone, they are being creative. It’s not true. Many photographers today have no idea what fashion is. They don’t understand the attitude of the girl. They don’t get it! They want to do their own artistic picture! In fashion photography, we must pay attention to the feeling, the clothes, the body of the girl. Because so many today are lacking the culture and the knowledge of fashion, they get as much nudity as they can, because they don’t grasp clothes. I always say, if you want to be a fashion photographer, you have to show the fucking clothes! Of course, it’s more difficult. Everybody can do a nude picture, but if you look at a lot of the pictures of the best photographers, it’s never going to be demode, because the picture is so strong and actually shows you the clothes! The feeling, the attitude — everything is there.

CM: Do you think that a lot of the intuitive process has changed?

CCD: Yes. When you work with Steven Meisel, he knows fashion, hair, makeup, everything! Now, when you work with some of the newer generation, they don’t understand the body of a girl. They don’t get the attitude, the position, the legs! I’m obsessed with the legs! They don’t understand. They remain so caught up in this idea of creating some big concept, the magic that was so often created together, by a team, is frequently lost.

CM: Do you think that will eventually be watered down to the best, or do you think this is just the new way of things?

CCD: This new generation doesn’t always make an effort to learn something. They think they are good, but they have no clue. Each time before I go to do a sitting, I think, “Perhaps it’s going to be shit!” I work very instinctively. I’m not a big planner. I do everything on the body of a girl in front of me. I go to pick everything myself. I don’t have my assistant prep for me. Even if it’s to go pick out jeans, I go myself. Some people don’t want you to pass by the showroom, they just want the number from Me, I don’t always work with the runway clothes only. Of course I use them, but I like to mix things. Many times when you ask to go, they just want you to send them the number of the looks. This, to me, is insane. It’s not because it wasn’t on the runways that the clothes are not good. When I see the girl — clack clack clack — I work on her there, in front of me. I, of course, come prepared with everything, but, for me, it’s a process that takes place entirely on set, again, on the body of the girl.

CM: Hands on.

CCD: Yes! Completely instinctive.

CM: You’ve always mixed, though. That’s part of the Carlyne Cerf de Dudzeele way, no?

CCD: Of course, you put advertising in, but I love to mix things. I don’t think that the name of “fashion editor” now is the same as before. They don’t really do a whole lot. They just put the runway looks on the girl. They don’t really mix anything. When I say I love the street — yeah, I love the street, because I think it’s ridiculous to go on the street with something off the runway head-to-toe. For me, the best compliment is when a woman looks at a story I’ve worked on and says, “I want to look like this woman!”

CM: It’s that relatable element to which women can connect.

CCD: Naturellement! Bien sur, bien sur…et c’est ca le chic, to mix things. It’s not money. Money has nothing to do with chic. It’s just a matter of attitude…panache!

CM: Do you find the things that inspire you in fashion today are different than any other year?

CCD: Yes, because I’m not always that excited by the collections. Me, I’m like a plant. When I see something amazing, it’s as though you’ve given me water and I bloom with excitement. Mais de nos jours, c’est de plus en plus rare.

CM: More rare now than before?


CM: What do you think is the reason behind that change? Too much pressure to sell?

CCD: I don’t think there are a lot of talented designers. So many of them, as with so many other positions in the business today, are an instant success. They grow like mushrooms, overnight…in the morning, they are suddenly the newest stars. Haha!

CM: Do you think there is a difference between a fashion editor and a stylist? Or do you think those are just words?

CCD: I am a fashion editor, and have been a fashion director many times for different publications, and still receive requests to take this position today. For me, though, freedom is the most important thing in life. I don’t want to be sitting in an office every day. For me, fashion is about being a part of the world — being on the street, seeing everything and watching everything. As I think about the story, I create the story in my head. I discuss it with the photographer, I work with the hair, I work with the makeup, and I work with the girl. I’m a part of a team and of my idea! This is why I don’t believe there are many fashion editors anymore.
Stylists are the ones who seem to appear out of nowhere right now. This is a perfect example of these mushrooms that just grow overnight! So many stylists think they are being creative by picking pieces from the five hottest designers of the moment, and this is not what it means to be a fashion editor. Not for me, anyway.

CM: The timeless effect in images seems a feat not easily achieved in our time. The digital era has created such a particular aesthetic that it’s hard not to clearly associate today’s images to this time specifically…

CCD: Look at bags, for example. “It’s the bag of the season!” This means that after six months, the bag is demode. Ca marche pas ca! A pair of jeans is never demode. Alaia is never demode. Adidas is never demode. An Hermès or Chanel bag is never demode. Nothing is demode for me, it’s just a way to put the thing on, but when you see the bag 25,000 times and then they put it in the garbage because it’s no longer of the season…it’s ridiculous.

CM: And the volume has really only continued to grow, with your new collections for pre-fall and cruise.

CCD: Alaia — you can put on the dress from 20 years ago, and it is never demode. It’s done for the body of the woman. It’s not based on some reference of something else. It’s about the cut, the femininity and the lines. So, it’s never out of fashion. It doesn’t belong to a season, it’s forever.

CM: It’s true that today there is always a reference.

CCD: Toujours! The photographers now arrive on set with boards, with old pictures from books or movies. You can be inspired without having to Xerox a photograph from a book for a film!

CM: What do you think about interactive images?

CCD: I like this, ca m’amuse moi ca. For example, if I didn’t make it to a show, and I’m not able to see the collection in person where I can touch it…I go to and I can click “move this image,” and at least I see the thing. You see the girl moving in the clothes for 10 seconds, you get the clothes. I love this image in motion, bien sur.

CM: This is one of the few new things in fashion at the moment, and it’s really exciting.

CCD: Why did people have ideas before, but they don’t have ideas now? They redo all of the previous decades. People invented those things at those times. Why is nobody capable of creating new ideas now? The only one who does this is Alaia. He’s the only one who does the new silhouette…and it’s not crazy. He makes women look divine. You go to a party and you see a dress of Azzedine on a girl, she is the most chic girl in the room.

CM: Do you think this is because he doesn’t operate on the same crazy, rapid schedule as the other designers?

CCD: It’s because he loves what he does. He has this inside. He does it himself. He understands the body of a woman and how to make her the most divine she can be. This is something many designers don’t think about.

CM: Again, returning to the elements of passion and instinct.

CCD: Going back to photographers, if you have instinct inside, it’s easy, because it’s coming out. To over-intellectualize the process, and spend endless hours on lighting when you’ve already set lighting up the day before, is ridiculous. Then they walk around like they’ve done something so incredibly spectacular. Penn was not like this. Avedon was not like this. Steven is not like this. Mario Testino is not like this. Inez and Vinoodh are not like this. Peter Lindbergh is not like this. Patrick is not like this. It’s like cooking. I’ve never looked at a cookbook, you just make your own!

CM: What you are saying about some of the members of the newer generation is funny, because, ironically, there are more fashion programs offered now than ever before.

CCD: In the stomach one must have this! We have the luck to be born with this, the way a singer is born with a voice. It’s something you have or you don’t, basta.

CM: Is this why you like working with people with whom you have that chemistry?

CCD: Bien sur, bien sur. This is why it’s marvelous to work with people with the same mentality. Nobody is coming in trying to be themselves a star. We each know what we have to do, and come together to create the most divine thing for the picture, not for any one person’s personal glory.

Something I find so fascinating that exists now, that wasn’t such a thing before, is the “casting director.” You know who you like for girls, I know who I like for girls, and now you have this casting director in the mix. I hear these unimaginable stories. For example, as a designer, you create your collection, and have an idea of “your woman” in your mind. Then there is the casting director. The girls go to see them. They wait for hours. They don’t even meet the designer. It’s the casting director who decides, and then they take the credit as though they “create the girl.” This is completely unimaginable to me.

CM: It’s so interesting to hear this from you. The role of the casting director is definitely one that’s become more present in the landscape of our business, and it’s certainly not a rare thing for one to claim the making of a star.

CCD: Oui! I’m telling you, these days, everyone wants the credit. Everyone wants to be the star!

CM: I agree with that on many levels, but, at the same time, you do need someone in the middle. It’s impossible to see every single model in the business. It is crucial at some points to have a filter.

CCD: Of course.

CM: What do you feel about the volume of models in the business now?

CCD: This is what I’ve been telling you. There are a million girls, a million designers, a million photographers, and a million magazines — but the real, talented people, there are not many. With models, it can be ridiculous, because so many have no idea how to give the picture. They don’t understand their bodies, or the clothes. Some of the best ones are the ones who’ve worked with Steven Meisel, because he knows how to direct girls. He teaches them the craft when he shoots. So many photographers don’t know how to do this. They don’t know how to direct a girl.

CM: Do you think that lacking is the result of their young age, lack of longevity in the business, or something else?

CCD: When they come from Brazil, they know how to move, they have the joie de vivre because they are born this way. All of these young girls that come from Eastern Europe, and suddenly we are telling them to run here, run there, don’t eat…what I find crazy is that they have these enormous hands and feet that are all red. You put one of these new girls with a new photographer, and do you think he will know how to direct her? No, no idea. You can see this happening in a lot of magazines today.

CM: This explains why so many new teams need a seasoned girl to give them the pictures, the girls who know how to move.

CCD: Darling, you have a great girl who knows how to move, you have the fashion of Carlyne, you have the hair of Oribe, you have the makeup by James Kaliardos…I don’t want to be disagreeable, but it’s hard to screw up the photo.

CM: The dream teams.

CCD: So many today have so much pride. The real people with talent, they are not like that. Every time I work, I’m always on the edge, wanting to make sure that it’s something I will be happy with in the end. With lots of ENERGY and FUN as I, myself, am! Never sitting. Always on the set, watching, touching, judging!

CM: It’s true, ego really blocks talent.

CCD: It’s unimaginable, the egos today. Alaia, he has no ego. He’s one of the nicest and simple people in the world.

CM: I think, for many people, the presentation of pride and ego is a way of creating a facade of prestige and influence that is an attempt to mask insecurity.

CCD: It has to be fun. With Mario, Patrick, these guys…we have a marvelous time! We work together.

CM: Was it always like that, even when you guys were first starting?

CCD: Mais oui! We were always like this. I adore people who are passionate. I love people who you can work with and make something sublime together. I am a classic eccentric, I am a rebel, I do what I want with PANACHE! I love life, I love real, I love fashion, I love nature, I love simplicity and I love FUN! Fashion has to be fun, this is what I always say, and is something I think we miss a lot now.


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Vogue Hommes Japan – Preview Day 3

September 6th, 2012

Vogue Hommes Japan – Day 3

Fashion comes alive in Santiago and Mauricio’s animated take on menswear’s trends as styled by Shun Watanabe. If you’ve ever wondered what would happen if your editorials could take on a life of their own, this is your lucky day! Experience it all in Day 3 of our exclusive preview of Vogue Hommes Japan – only in MDX.

Photography and animation by Santiago & Mauricio Sierra
Style by Shun Watanabe
Hair by Diego Da Silva

See Day 1 of the Vogue Hommes Japan preview here
See Day 2 of the Vogue Hommes Japan preview here


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Teaser: 25 Magazine

May 8th, 2012 presents an exclusive teaser: 25 Magazine

In 2010 when Anja Rubik and Sasha Knezevic assumed the reins of 25 Magazine, the Vienna based publication logged a storm of press. Two years later the team is set to launch the latest edition of 25 and this time expect the storm to turn into the full deluge. Consider the staggering list of contributors :

Inez van Lamsweerde and Vinoodh Matadin, Paola Kudacki, Emma Summerton, Camilla Akrans, Mary McCartney, Katja Rahlwes, Catherine Servel, Yelena Yemchuk, Annie Leibovitz, Roxanne Lowit, Sheila Metzner, Liz Collins, Corinne Day, Ellen von Unwerth, Alex Prager, Caitlin Cronenberg, Delphine Achard, Anna Bauer, Helena Christensen, Melanie Ward, Keegan Singh, Karl Plewka, Myrzk + Moriceau, Alejandra Mendoza, Yi Zhou, Iman, Veronika Varekova, Elettra Wiedemann, Coco Rocha, Petra Nemcova, Summer Rayne, Liya Kebede, Zuzanna Bijoch, Karlie Kloss, Carmen Kass, Arizona Muse, Aline Weber, Abbey Lee, Crystal Renn, Eniko, Natasa Vojnovic, Jessica Miller, Dita von Teese, Derek Blasberg, Wendy Rowe, Lady Amanda Harlech, Christiaan Houtenbos, Barnaby Roper, Kanye West, Louis Marie de Castelbajac, Eddie Borgo, Victor Demarchelier.

Add to that the issue’s unabashed erotic theme and what you have is a sure fire sell.
MDX caught up with the editor for an outline of the new 25, including these exclusive teaser videos.

Teaser videos by : Santiago & Mauricio Sierra
Starring: Abbey Lee Kershaw

Follow 25 Magazine on or on Twitter @25magazine

1. This being the second issue of 25, how does it differ from the
first one and how would you say it has evolved?

This is really my first issue of 25 since I took over. The vision of
25 is a very strong minded, intelligent, sensual woman. The content
will be beautiful visually with an erotic twist.
The magazine approaches sex in an imaginative way and is filled with
beautiful images, great fashion, and irreverent stories. 25’s
inaugural issue is dedicated to the talent of female photographers and
celebrating strong women.

2. We love this new logo, what was the idea or inspiration behind it.

The inspiration was the woman’s body, her sensuality and her
strength …. I’d also like to think of it as the new 69 – but on a
woman’s terms.

3. Given the theme of the issue, did you feel the need to draw a line
or a limit as to how far it could go with the idea of eroticism?

I think it came very naturally, the magazine has the erotic touch but
it’s all very sensual and within good taste.. the people that I have
chosen to be a part of the magazine have a very specific sensitivity
to beauty which is far from anything vulgar.

4.Does being an editor change or influence the way you see modeling?

Not really, I still enjoy modeling and it is my main focus. I have a
even greater appreciation for the importance of team work..and how
important it is to choose the right girl for the right story.

5. How much autonomy did you give each photographer to create the visuals.

I spoke with the photographers about the vision of the magazine, we
discussed the story and inspiration… from there, they had all the
creative freedom.

6. When and where does the magazine launch and where will it be
available for sale?

The magazine launches in Cannes :) We are all very exited .. it will
be available online and at Colette, Corso Como 10, and a few
selected places in NY.

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