Posted by Stephan Moskovic | May 11th, 2016

Seoul’s Creative Class


Soo Joo

Soo Joo

Top Korean fashion model, Soo Joo Park has been a constant presence during fashion week and a favorite amongst the top brands in the business. Chanel, Alexander Wang, Jean Paul Gaultier, and Moschino, have all called upon the breakout beauty to grace their runways which has translated to ad bookings at Tom Ford, DKNY, Redken, and L’Oreal Paris and editorial appearances for Vogue, Numero, CR Fashion Book, i-D, Interview, and W. The street style and beauty favorite has become one of the biggest rising stars of the moment.


South Korea is the latest point of entry into the ever-changing fashion sphere as more talent emerges from there than ever before. Seoul’s cool, creative spirit has landed it a coveted spot as one of the most intriguing fashion weeks on the planet and it for sure has the diverse artistry to back up the claim. The international community has steadily called upon the prospering city to tap into the new wave of authority on modeling, fashion, entertainment and photography so traveled ourselves to discover the leaders of the pack. Experience for yourself how photographer, Hong Jang Hyun, minimally captures portraits of the notable people in Seoul’s fashion landscape for a glimpse to all that the city has to offer.

Photography by Hong Jang Hyun for
Editor Stephan Moskovic
Art Direction Stephan Moskovic

Model Soo Joo Park

Hair Kang Hyonjin
Makeup Choi Sino
Production Sasha Park

Studio: TEO Studio Seoul

Hong Jang Hyun is represented by:
AW Artist Management / Paris
Brydges MacKinney / New York

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One Comment to “Seoul’s Creative Class: Soo Joo”

  1. I love this girl, she is sooooo powerful, dynamic, has a real GORGEOUS high fashion look and is strong on both runways and editorials. It´s also nice to see her face gracing covers and ad campaigns.