Seoul’s Creative Class
Designer Jung Wook Jun is the man behind the prominent South Korean menswear label Juun.J. Since showcasing his line at Paris Fashion Week in 2007, he has been at the forefront of the sartorial menswear takeover that the Seoul has steadily been know for. His boundary-pushing silhouettes and minimalist designs couple the grit of streetwear with the familiar structure of modern tailoring.
South Korea is the latest point of entry into the ever-changing fashion sphere as more talent emerges from there than ever before. Seoul’s cool, creative spirit has landed it a coveted spot as one of the most intriguing fashion weeks on the planet and it for sure has the diverse artistry to back up the claim. The international community has steadily called upon the prospering city to tap into the new wave of authority on modeling, fashion, entertainment and photography so Models.com traveled ourselves to discover the leaders of the pack. Experience for yourself how photographer, Hong Jang Hyun, minimally captures portraits of the notable people in Seoul’s fashion landscape for a glimpse to all that the city has to offer.
Editor Stephan Moskovic
Art Direction Stephan Moskovic
Studio: Yong Jang Kwan Studio Seoul