Seoul’s Creative Class
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Hong Jang Hyun
HONG JANG HYUN
The photographer behind the lens of this series, and a creative force in Korea – Hong Jang Hyun. His crisp, elegant imagery has earned him a top spot in the country’s ever-burgeoning creative class, but more recently, global recognition shooting for Numéro, Mixt(e) and Italian Vogue Accessories, in addition to his already impressive list of Korean based publications: W Korea, Vogue Korea and Elle Korea. Though Hyun’s aesthetic has proven far-reaching, his roots have established domestic collaborations with his Seoul peers such as designer Jung Wook Jun of Juun.J, photographing the brand’s previous two campaigns. Whether it’s classically clean studio shots or dramatic exteriors, Hong Jang Hyun’s sophisticated eye and mounting demand make him a key player in Korea’s fashion pool.
South Korea is the latest point of entry into the ever-changing fashion sphere as more talent emerges from there than ever before. Seoul’s cool, creative spirit has landed it a coveted spot as one of the most intriguing fashion weeks on the planet and it for sure has the diverse artistry to back up the claim. The international community has steadily called upon the prospering city to tap into the new wave of authority on modeling, fashion, entertainment and photography so Models.com traveled ourselves to discover the leaders of the pack. Experience for yourself how photographer, Hong Jang Hyun, minimally captures portraits of the notable people in Seoul’s fashion landscape for a glimpse to all that the city has to offer.
Editor Stephan Moskovic
Art Direction Stephan Moskovic
Hair : Lee Kyung Hye
Makeup : Hwang Huijung
Production Sasha Park
Hong Jang Hyun is represented by:
AW Artist Management / Paris
ART HUB TEO / Seoul
Brydges MacKinney / New York
