Seoul’s Creative Class
Shon is in a class all his own when it comes to Korean hair stylists, and globally for that matter. Masterly in his craft and technical in his abilities, he has worked with today’s foremost photographers too numerous to count like Paolo Roversi, Glen Luchford, Tim Walker, Steven Klein and Josh Olins. He has created inspiring hair looks for the Vogues, i-D, Harper’s Bazaar U.S, W and has been hired for his refined touch by major brands like Balenciaga, Calvin Klein, Hugo Boss and Korea’s own Juun.J. All this, plus straightforward talent makes him part of the country’s industry elite.
South Korea is the latest point of entry into the ever-changing fashion sphere as more talent emerges from there than ever before. Seoul’s cool, creative spirit has landed it a coveted spot as one of the most intriguing fashion weeks on the planet and it for sure has the diverse artistry to back up the claim. The international community has steadily called upon the prospering city to tap into the new wave of authority on modeling, fashion, entertainment and photography so Models.com traveled ourselves to discover the leaders of the pack. Experience for yourself how photographer, Hong Jang Hyun, minimally captures portraits of the notable people in Seoul’s fashion landscape for a glimpse to all that the city has to offer.
Editor Stephan Moskovic
Art Direction Stephan Moskovic
Studio: Yong Jang Kwan Studio Seoul