Seoul’s Creative Class
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Soo Joo
Soo Joo
Top Korean fashion model, Soo Joo Park has been a constant presence during fashion week and a favorite amongst the top brands in the business. Chanel, Alexander Wang, Jean Paul Gaultier, and Moschino, have all called upon the breakout beauty to grace their runways which has translated to ad bookings at Tom Ford, DKNY, Redken, and L’Oreal Paris and editorial appearances for Vogue, Numero, CR Fashion Book, i-D, Interview, and W. The street style and beauty favorite has become one of the biggest rising stars of the moment.
South Korea is the latest point of entry into the ever-changing fashion sphere as more talent emerges from there than ever before. Seoul’s cool, creative spirit has landed it a coveted spot as one of the most intriguing fashion weeks on the planet and it for sure has the diverse artistry to back up the claim. The international community has steadily called upon the prospering city to tap into the new wave of authority on modeling, fashion, entertainment and photography so Models.com traveled ourselves to discover the leaders of the pack. Experience for yourself how photographer, Hong Jang Hyun, minimally captures portraits of the notable people in Seoul’s fashion landscape for a glimpse to all that the city has to offer.
Editor Stephan Moskovic
Art Direction Stephan Moskovic
Model Soo Joo Park
Hair Kang Hyonjin
Makeup Choi Sino
Production Sasha Park
Studio: TEO Studio Seoul
Hong Jang Hyun is represented by:
AW Artist Management / Paris
ART HUB TEO / Seoul
Brydges MacKinney / New York
I love this girl, she is sooooo powerful, dynamic, has a real GORGEOUS high fashion look and is strong on both runways and editorials. It´s also nice to see her face gracing covers and ad campaigns.