Supermodels: The Next Generation! While the 90s era stars are still going strong there is a whole new crop of top models pushing into the public sphere and changing the industry as we know it. This group of social media savvy, creative and conscious beauties is redefining what it means to be a top model. Covers and campaigns are still a part of the equation, but they don’t tell the whole story. Social media impact, media attention both in and outside of fashion and the support of major photographers all factor in when separating the models from the supermodels.
Some of the important factors looked at for this list include:
- Media presence in and outside of the fashion industry and/or significant Social media following
- Consistent top tier editorial work with high profile photographers & stylists
- Must have at least one recent long term contract with fashion or beauty brand
Adriana Lima
profile
Photo: Luigi & Iango for Vogue Espana August 2019
New York:
CAA
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
As the premier face of Victoria's Secret Adriana has come to define sexy for an entire generation. Ask any red blooded male on earth if he knows who Adriana Lima is and you will be rewarded with an enthusiastic response! The Brazilian bombshell is not just an industry favorite, she's a fan favorite and has more than earned the title of super.
CAA
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
As the premier face of Victoria's Secret Adriana has come to define sexy for an entire generation. Ask any red blooded male on earth if he knows who Adriana Lima is and you will be rewarded with an enthusiastic response! The Brazilian bombshell is not just an industry favorite, she's a fan favorite and has more than earned the title of super.
latest campaigns/lookbooks: view all
Bella Hadid
profile
Ph: Steven Meisel for Versace S/S 19
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Bella has been on every one’s lips, creating an undeniable lane all on her own with brands like Alexander Wang, Calvin Klein, Michael Kors, Moschino, & Versace. She has a long list of international Vogue covers, a Dior beauty contact, numerous runway appearances and not to mention a formidable social media following.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Bella has been on every one’s lips, creating an undeniable lane all on her own with brands like Alexander Wang, Calvin Klein, Michael Kors, Moschino, & Versace. She has a long list of international Vogue covers, a Dior beauty contact, numerous runway appearances and not to mention a formidable social media following.
Cara Delevingne
profile
Ph. Steven Meisel for British Vogue June 2018
Social media superstar Cara Delevingne is one of the world’s most talked about, tweeted, Instagrammed and Vine-ed people on earth, but her true appeal lies in her effervescent personality. With an energy that puts most others to shame Cara brings vigor and vitality to every image she’s in. Is it any wonder then that countless insider clamor to work with her - Katie Grand, Christopher Bailey, Meisel, Mert & Marcus, McDean and Testino all count themselves fans of Cara and with millions of web users co-signing the Delevingne appeal they’re in good company.
Doutzen Kroes
profile
Ph: Inez and Vinoodh for i-D Spring 2018
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Barcelona:
Viva Barcelona
Victoria's Secret, L'Oreal, Miu Miu and every human with a pair of eyes and a pulse can't be wrong; Doutzen is the face of a generation. The meteoric rise of Ms. Kroes can be summed up in one word - destiny.
DNA Models
Paris:
Viva Paris
London:
Viva London
Barcelona:
Viva Barcelona
Victoria's Secret, L'Oreal, Miu Miu and every human with a pair of eyes and a pulse can't be wrong; Doutzen is the face of a generation. The meteoric rise of Ms. Kroes can be summed up in one word - destiny.
Fei Fei Sun
profile
Photo: Steven Meisel for Max Mara Prefall 2018
New York:
Elite New York City
Paris:
Elite Paris
London:
Storm Management
Milan:
Women Management Milan
With a new contract with Estee Lauder and total following reaching 4.5 million on Weibo, Instagram, and Twitter combined, it’s safe to say that Fei Fei Sun has reached the acclaimed level of New Super. It's hard to believe that not too long ago Asian faces in fashion were few and far between - but, thanks to girls like Fei Fei ushering in a new beauty ideal, the Chinese model is now as ubiquitous as the Russian, Brazilian, or Scandinavian faces of plenty. With almost 10 years in the game, her romantic dreaminess and strong style aesthetic makes her not only a perennial favorite but one of the defining faces of fashion. Working at the highest levels since she started, there's no denying her iconic grace and beauty.
Elite New York City
Paris:
Elite Paris
London:
Storm Management
Milan:
Women Management Milan
With a new contract with Estee Lauder and total following reaching 4.5 million on Weibo, Instagram, and Twitter combined, it’s safe to say that Fei Fei Sun has reached the acclaimed level of New Super. It's hard to believe that not too long ago Asian faces in fashion were few and far between - but, thanks to girls like Fei Fei ushering in a new beauty ideal, the Chinese model is now as ubiquitous as the Russian, Brazilian, or Scandinavian faces of plenty. With almost 10 years in the game, her romantic dreaminess and strong style aesthetic makes her not only a perennial favorite but one of the defining faces of fashion. Working at the highest levels since she started, there's no denying her iconic grace and beauty.
Gigi Hadid
profile
Ph: Alasdair McLellan for Vogue Italia July 2019
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
With a brand that has now transcended the fashion industry to become a household name, Gigi’s multimedia influence is almost unfathomable. This social media starlet has changed the game — and in fact, has become the game.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
With a brand that has now transcended the fashion industry to become a household name, Gigi’s multimedia influence is almost unfathomable. This social media starlet has changed the game — and in fact, has become the game.
Joan Smalls
profile
Ph. Luigi & Iango for Vogue Japan August 2018
New York:
IMG
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Hard work, dedication and a face that is pure glamour, as a top model Joan Smalls as excelled in every arena. Whether she’s dancing alongside Beyonce in a music video, or presenting a serene visage in ads for Estee Lauder Joan exudes confidence and charisma. It’s impossible to take your eyes off the stunning Joan and with her non-stop schedule you’re sure to see her looking back at you from a high profile cover or ad for Gucci, Missoni or any of her other regular clients.
IMG
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Hard work, dedication and a face that is pure glamour, as a top model Joan Smalls as excelled in every arena. Whether she’s dancing alongside Beyonce in a music video, or presenting a serene visage in ads for Estee Lauder Joan exudes confidence and charisma. It’s impossible to take your eyes off the stunning Joan and with her non-stop schedule you’re sure to see her looking back at you from a high profile cover or ad for Gucci, Missoni or any of her other regular clients.
Jourdan Dunn
profile
Ph: Cuneyt Akeroglu for Vogue Arabia July 2017
New York:
IMG
London:
The Squad
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Elite Copenhagen
Hamburg:
Modelwerk
Fashion darling Jourdan is a haute multi-tasker if there ever was one. With covers for Vogue Italia, British Vogue, i-D and American Vogue Jourdan has risen to the very top and frequent campaign work for a diverse set for brands from ultra-luxury labels like Balmain and Burberry, to high street faves Topshop and Express prove that she appeals to all sides of the market. Add in her popular cooking series ‘Well Dunn’, beauty contract for Maybelline, collaboration with HTC phones, and role as a spokesperson for sickle-cell awareness and you have a truly well-rounded star.
IMG
London:
The Squad
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Elite Copenhagen
Hamburg:
Modelwerk
Fashion darling Jourdan is a haute multi-tasker if there ever was one. With covers for Vogue Italia, British Vogue, i-D and American Vogue Jourdan has risen to the very top and frequent campaign work for a diverse set for brands from ultra-luxury labels like Balmain and Burberry, to high street faves Topshop and Express prove that she appeals to all sides of the market. Add in her popular cooking series ‘Well Dunn’, beauty contract for Maybelline, collaboration with HTC phones, and role as a spokesperson for sickle-cell awareness and you have a truly well-rounded star.
Karlie Kloss
profile
Ph. Jamie Toppin for Forbes December 2017
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Copenhagen:
2pm Model Management
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Karlie Kloss represents the gold standard of modeling - a girl with the look, the poise and the drive to take things to the next level. With bookings as pristine as they come Kloss has graced the cover of the worlds top magazines, revived House of Style, earned a place as a Victoria’s Secret Angel and still finds time to show up on set with fresh baked cookies. The St. Louis super makes it all look effortless and in the process she’s become a household name and next generation icon of All-American chic.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Copenhagen:
2pm Model Management
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Karlie Kloss represents the gold standard of modeling - a girl with the look, the poise and the drive to take things to the next level. With bookings as pristine as they come Kloss has graced the cover of the worlds top magazines, revived House of Style, earned a place as a Victoria’s Secret Angel and still finds time to show up on set with fresh baked cookies. The St. Louis super makes it all look effortless and in the process she’s become a household name and next generation icon of All-American chic.
latest campaigns/lookbooks: view all
Kendall Jenner
profile
Ph. Mert & Marcus for American Vogue April 2018
New York:
The Society Management
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
Kendall signified the beginning of a new modeling era and has since risen to the greatest heights of apex influencers. Her industry ubiquity, celebrity status and staggering social media standing means she’s her own brand-name capable of calling the shots.
The Society Management
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
Kendall signified the beginning of a new modeling era and has since risen to the greatest heights of apex influencers. Her industry ubiquity, celebrity status and staggering social media standing means she’s her own brand-name capable of calling the shots.
Laetitia Casta
profile
Ph: Philip Gay for Air France Madame December 2017
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Barcelona:
Viva Barcelona
Laetitia Casta, the ultimate French beauty remains relevant, radiant and completely in demand. No matter the season, La Casta stands as an undeniable icon of beauty in and out of the fashion industry. How many catwalkers can claim they were chosen to be the emblem of an entire nation? In addition to her tenure as Marianne, Laetitia has also served as muse for everyone to the late great Yves Saint Laurent, to Jean Paul Gaultier and Karl Lagerfeld.
DNA Models
Paris:
Viva Paris
London:
Viva London
Barcelona:
Viva Barcelona
Laetitia Casta, the ultimate French beauty remains relevant, radiant and completely in demand. No matter the season, La Casta stands as an undeniable icon of beauty in and out of the fashion industry. How many catwalkers can claim they were chosen to be the emblem of an entire nation? In addition to her tenure as Marianne, Laetitia has also served as muse for everyone to the late great Yves Saint Laurent, to Jean Paul Gaultier and Karl Lagerfeld.
Lara Stone
profile
Photo: Jamie Hawkesworth for Alexander McQueen S/S 19
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Sydney:
Priscilla's Model Management
And they said it would never happen in our lifetime... namely a model who is a cultural sensation...But Ms. Stone is that rare model who sells not only campaign product but moves covers, inspires designers and confirms that a compelling personality makes fashion all that more vivid and dynamic.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Sydney:
Priscilla's Model Management
And they said it would never happen in our lifetime... namely a model who is a cultural sensation...But Ms. Stone is that rare model who sells not only campaign product but moves covers, inspires designers and confirms that a compelling personality makes fashion all that more vivid and dynamic.
Liu Wen
profile
Ph: Ben Toms for Vogue China March 2018
New York:
The Society Management
Paris:
Elite Paris
London:
Storm Management
Milan:
Elite Milan
Barcelona:
Elite Spain
As China’s biggest supermodel Liu Wen is in a class by herself. With her status as Estee Lauder’s first Asian face and consistent with fashion’s finest designers Liu Wen has established herself as a fixture on and off the runways. Her innate charm and graceful beauty make her a favorite of American Vogue, W, V and countless others.
The Society Management
Paris:
Elite Paris
London:
Storm Management
Milan:
Elite Milan
Barcelona:
Elite Spain
As China’s biggest supermodel Liu Wen is in a class by herself. With her status as Estee Lauder’s first Asian face and consistent with fashion’s finest designers Liu Wen has established herself as a fixture on and off the runways. Her innate charm and graceful beauty make her a favorite of American Vogue, W, V and countless others.
Liya Kebede
profile
Ph: David Sims for Alberta Ferretti F/W 18
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
d'management group
Barcelona:
Viva Barcelona
Berlin:
Iconic Management
Berlin:
Iconic Management
In a testament to her rare and inimitable beauty, Liya Kebede is high in the fashion cycle again with her Balenciaga FW11 campaign slot and her L'oreal Paris contract.
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
d'management group
Barcelona:
Viva Barcelona
Berlin:
Iconic Management
Berlin:
Iconic Management
In a testament to her rare and inimitable beauty, Liya Kebede is high in the fashion cycle again with her Balenciaga FW11 campaign slot and her L'oreal Paris contract.
Miranda Kerr
profile
Ph. Raf Stahelin for The Edit Sept 2017
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Barcelona:
Traffic Models
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Miranda's winning combination of sensuality and sweetness have made her an in demand commodity on and off the runway. Her continued work for mega-brands like Swarovski, H&M and Mango means she's on the corporate radar, while select appearances on the runway for Chanel and Stella McCartney keep Ms. Kerr ultra-exclusive. Next up for the dimpled beauty - full-fledged moguldom via her popular organic skincare line, Kora.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Barcelona:
Traffic Models
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Miranda's winning combination of sensuality and sweetness have made her an in demand commodity on and off the runway. Her continued work for mega-brands like Swarovski, H&M and Mango means she's on the corporate radar, while select appearances on the runway for Chanel and Stella McCartney keep Ms. Kerr ultra-exclusive. Next up for the dimpled beauty - full-fledged moguldom via her popular organic skincare line, Kora.
latest covers: view all
Natalia Vodianova
profile
Ph. Mert & Marcus for Vogue Italia December 2017
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
Why Not Model Management
Barcelona:
Viva Barcelona
The supermodel with the fastest rise to the top of the industry is indisputably Natalia Vodionova, converting the cachet of a Calvin Klein contract into full-on celebrity via her Vanity Fair profiles and Only Girl covers.
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
Why Not Model Management
Barcelona:
Viva Barcelona
The supermodel with the fastest rise to the top of the industry is indisputably Natalia Vodionova, converting the cachet of a Calvin Klein contract into full-on celebrity via her Vanity Fair profiles and Only Girl covers.
Natasha Poly
profile
Photo: Inez and Vinoodh for Vogue Paris November 2018
New York:
Elite New York City
London:
Select Model Management London
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Scoop Models
Gothenburg:
Modellink
Hamburg:
Mega Model Agency
Natasha Poly is a red-hot force to reckoned with. An unmistakable strut on the runway has had designers head over heels ever since her debut in 2004. Since then she’s clinched an interminable stream of campaigns and top glossies: fronting Vogue Paris alone eight times. It’s safe to say the industry is more than smitten with the Russian goddess.
Elite New York City
London:
Select Model Management London
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Scoop Models
Gothenburg:
Modellink
Hamburg:
Mega Model Agency
Natasha Poly is a red-hot force to reckoned with. An unmistakable strut on the runway has had designers head over heels ever since her debut in 2004. Since then she’s clinched an interminable stream of campaigns and top glossies: fronting Vogue Paris alone eight times. It’s safe to say the industry is more than smitten with the Russian goddess.