Supermodels: The Next Generation! While the 90s era stars are still going strong there is a whole new crop of top models pushing into the public sphere and changing the industry as we know it. This group of social media savvy, creative and conscious beauties is redefining what it means to be a top model. Covers and campaigns are still a part of the equation, but they don’t tell the whole story. Social media impact, media attention both in and outside of fashion and the support of major photographers all factor in when separating the models from the supermodels.
Some of the important factors looked at for this list include:
- Media presence in and outside of the fashion industry and/or significant Social media following
- Consistent top tier editorial work with high profile photographers & stylists
- Must have at least one recent long term contract with fashion or beauty brand
Adriana Lima
profile
Ph. Steven Meisel for Vogue Italia
New York:
The Society Management
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
As the premier face of Victoria's Secret Adriana has come to define sexy for an entire generation. Ask any red blooded male on earth if he knows who Adriana Lima is and you will be rewarded with an enthusiastic response! The Brazilian bombshell is not just an industry favorite, she's a fan favorite and has more than earned the title of super.
The Society Management
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
As the premier face of Victoria's Secret Adriana has come to define sexy for an entire generation. Ask any red blooded male on earth if he knows who Adriana Lima is and you will be rewarded with an enthusiastic response! The Brazilian bombshell is not just an industry favorite, she's a fan favorite and has more than earned the title of super.
latest top campaigns: view all
Cara Delevingne
profile
Ph. Patrick Demarchelier for American Vogue July 2015
New York:
Women Management
Paris:
Elite Paris
Copenhagen:
Scoop Models
Social media superstar Cara Delevingne is one of the world’s most talked about, tweeted, Instagrammed and Vine-ed people on earth, but her true appeal lies in her effervescent personality. With an energy that puts most others to shame Cara brings vigor and vitality to every image she’s in. Is it any wonder then that countless insider clamor to work with her - Katie Grand, Christopher Bailey, Meisel, Mert & Marcus, McDean and Testino all count themselves fans of Cara and with millions of web users co-signing the Delevingne appeal they’re in good company.
Women Management
Paris:
Elite Paris
Copenhagen:
Scoop Models
Social media superstar Cara Delevingne is one of the world’s most talked about, tweeted, Instagrammed and Vine-ed people on earth, but her true appeal lies in her effervescent personality. With an energy that puts most others to shame Cara brings vigor and vitality to every image she’s in. Is it any wonder then that countless insider clamor to work with her - Katie Grand, Christopher Bailey, Meisel, Mert & Marcus, McDean and Testino all count themselves fans of Cara and with millions of web users co-signing the Delevingne appeal they’re in good company.
Daria Werbowy
profile
Ph. Daniel Jackson for Harper's Bazaar
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Montreal:
Folio Montreal
Sydney:
IMG Australia
Toronto:
Elmer Olsen Model Management
She has been a model with one of the most impeccable booking records of recent times with every single campaign being as prominent and as blue chip as they come (Prada, Prada fragrance, Gucci, Chanel, YSL, Missoni, Vuitton). Add to that major covers and a near monthly Only Girl rotation in US Vogue and Vogue Paris at her height and then the grand ring of a Lancome contract. Flawless!
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Montreal:
Folio Montreal
Sydney:
IMG Australia
Toronto:
Elmer Olsen Model Management
She has been a model with one of the most impeccable booking records of recent times with every single campaign being as prominent and as blue chip as they come (Prada, Prada fragrance, Gucci, Chanel, YSL, Missoni, Vuitton). Add to that major covers and a near monthly Only Girl rotation in US Vogue and Vogue Paris at her height and then the grand ring of a Lancome contract. Flawless!
Doutzen Kroes
profile
Ph: Patrick Demarchelier for Vogue Japan
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
Women Management Milan
Barcelona:
Viva Barcelona
Victoria's Secret, L'Oreal, Miu Miu and every human with a pair of eyes and a pulse can't be wrong; Doutzen is the face of a generation. The meteoric rise of Ms. Kroes can be summed up in one word - destiny.
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
Women Management Milan
Barcelona:
Viva Barcelona
Victoria's Secret, L'Oreal, Miu Miu and every human with a pair of eyes and a pulse can't be wrong; Doutzen is the face of a generation. The meteoric rise of Ms. Kroes can be summed up in one word - destiny.
latest top campaigns: view all
Gigi Hadid
profile
Ph: Inez & Vinoodh for American Vogue August 2017
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Sydney:
IMG Australia
With a brand that has now transcended the fashion industry to become a household name, Gigi’s multimedia influence is almost unfathomable. This social media starlet has changed the game — and in fact, has become the game.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Sydney:
IMG Australia
With a brand that has now transcended the fashion industry to become a household name, Gigi’s multimedia influence is almost unfathomable. This social media starlet has changed the game — and in fact, has become the game.
Joan Smalls
profile
Ph. Steven Meisel for W Magazine
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Hard work, dedication and a face that is pure glamour, as a top model Joan Smalls as excelled in every arena. Whether she’s dancing alongside Beyonce in a music video, or presenting a serene visage in ads for Estee Lauder Joan exudes confidence and charisma. It’s impossible to take your eyes off the stunning Joan and with her non-stop schedule you’re sure to see her looking back at you from a high profile cover or ad for Gucci, Missoni or any of her other regular clients.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Hard work, dedication and a face that is pure glamour, as a top model Joan Smalls as excelled in every arena. Whether she’s dancing alongside Beyonce in a music video, or presenting a serene visage in ads for Estee Lauder Joan exudes confidence and charisma. It’s impossible to take your eyes off the stunning Joan and with her non-stop schedule you’re sure to see her looking back at you from a high profile cover or ad for Gucci, Missoni or any of her other regular clients.
Jourdan Dunn
profile
Ph: Patrick Demarchelier for British Vogue Feb 2015
New York:
Women Management
Paris:
Women Management Paris
London:
The Squad
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Elite Copenhagen
Hamburg:
MODELWERK
Fashion darling Jourdan is a haute multi-tasker if there ever was one. With covers for Vogue Italia, British Vogue, i-D and American Vogue Jourdan has risen to the very top and frequent campaign work for a diverse set for brands from ultra-luxury labels like Balmain and Burberry, to high street faves Topshop and Express prove that she appeals to all sides of the market. Add in her popular cooking series ‘Well Dunn’, beauty contract for Maybelline, collaboration with HTC phones, and role as a spokesperson for sickle-cell awareness and you have a truly well-rounded star.
Women Management
Paris:
Women Management Paris
London:
The Squad
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Elite Copenhagen
Hamburg:
MODELWERK
Fashion darling Jourdan is a haute multi-tasker if there ever was one. With covers for Vogue Italia, British Vogue, i-D and American Vogue Jourdan has risen to the very top and frequent campaign work for a diverse set for brands from ultra-luxury labels like Balmain and Burberry, to high street faves Topshop and Express prove that she appeals to all sides of the market. Add in her popular cooking series ‘Well Dunn’, beauty contract for Maybelline, collaboration with HTC phones, and role as a spokesperson for sickle-cell awareness and you have a truly well-rounded star.
Karen Elson
profile
Ph: Meisel for Vogue Italia Oct 11
New York:
IMG
Paris:
Viva Paris
London:
TESS Management
Barcelona:
Viva Barcelona
Polly Mellen was right. Sometimes the girl just needs to be left alone to grow into herself. Karen Elson has certainly grown into the stature of an iconic, unique and absolutely essential figure in the business.
IMG
Paris:
Viva Paris
London:
TESS Management
Barcelona:
Viva Barcelona
Polly Mellen was right. Sometimes the girl just needs to be left alone to grow into herself. Karen Elson has certainly grown into the stature of an iconic, unique and absolutely essential figure in the business.
latest top campaigns: view all
Karlie Kloss
profile
Ph. Patrick Demarchelier for Vogue Japan
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Copenhagen:
2pm Model Management
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Karlie Kloss represents the gold standard of modeling - a girl with the look, the poise and the drive to take things to the next level. With bookings as pristine as they come Kloss has graced the cover of the worlds top magazines, revived House of Style, earned a place as a Victoria’s Secret Angel and still finds time to show up on set with fresh baked cookies. The St. Louis super makes it all look effortless and in the process she’s become a household name and next generation icon of All-American chic.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Copenhagen:
2pm Model Management
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Karlie Kloss represents the gold standard of modeling - a girl with the look, the poise and the drive to take things to the next level. With bookings as pristine as they come Kloss has graced the cover of the worlds top magazines, revived House of Style, earned a place as a Victoria’s Secret Angel and still finds time to show up on set with fresh baked cookies. The St. Louis super makes it all look effortless and in the process she’s become a household name and next generation icon of All-American chic.
Kendall Jenner
profile
Ph. for Estee Lauder 2017
New York:
The Society Management
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
Kendall signified the beginning of a new modeling era and has since risen to the greatest heights of apex influencers. Her industry ubiquity, celebrity status and staggering social media standing means she’s her own brand-name capable of calling the shots.
The Society Management
Paris:
Elite Paris
London:
Elite London
Milan:
Elite Milan
Kendall signified the beginning of a new modeling era and has since risen to the greatest heights of apex influencers. Her industry ubiquity, celebrity status and staggering social media standing means she’s her own brand-name capable of calling the shots.
Laetitia Casta
profile
Ph: Daniele and Iango for i-D
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Barcelona:
Viva Barcelona
Laetitia Casta, the ultimate French beauty remains relevant, radiant and completely in demand. No matter the season, La Casta stands as an undeniable icon of beauty in and out of the fashion industry. How many catwalkers can claim they were chosen to be the emblem of an entire nation? In addition to her tenure as Marianne, Laetitia has also served as muse for everyone to the late great Yves Saint Laurent, to Jean Paul Gaultier and Karl Lagerfeld.
DNA Models
Paris:
Viva Paris
London:
Viva London
Barcelona:
Viva Barcelona
Laetitia Casta, the ultimate French beauty remains relevant, radiant and completely in demand. No matter the season, La Casta stands as an undeniable icon of beauty in and out of the fashion industry. How many catwalkers can claim they were chosen to be the emblem of an entire nation? In addition to her tenure as Marianne, Laetitia has also served as muse for everyone to the late great Yves Saint Laurent, to Jean Paul Gaultier and Karl Lagerfeld.
Lara Stone
profile
Photo: Mario Testino for V Spring 2017
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Brussels:
IMM Bruxelles
Los Angeles:
IMG Los Angeles
Sydney:
Priscilla's Model Management
Sydney:
IMG Australia
And they said it would never happen in our lifetime... namely a model who is a cultural sensation...But Ms. Stone is that rare model who sells not only campaign product but moves covers, inspires designers and confirms that a compelling personality makes fashion all that more vivid and dynamic.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Brussels:
IMM Bruxelles
Los Angeles:
IMG Los Angeles
Sydney:
Priscilla's Model Management
Sydney:
IMG Australia
And they said it would never happen in our lifetime... namely a model who is a cultural sensation...But Ms. Stone is that rare model who sells not only campaign product but moves covers, inspires designers and confirms that a compelling personality makes fashion all that more vivid and dynamic.
Liu Wen
profile
Ph: Peter Lindbergh for Giorgio Armani Fall 2016
New York:
The Society Management
Paris:
Elite Paris
London:
Storm Management
Milan:
Elite Milan
Barcelona:
Elite Spain
As China’s biggest supermodel Liu Wen is in a class by herself. With her status as Estee Lauder’s first Asian face and consistent with fashion’s finest designers Liu Wen has established herself as a fixture on and off the runways. Her innate charm and graceful beauty make her a favorite of American Vogue, W, V and countless others.
The Society Management
Paris:
Elite Paris
London:
Storm Management
Milan:
Elite Milan
Barcelona:
Elite Spain
As China’s biggest supermodel Liu Wen is in a class by herself. With her status as Estee Lauder’s first Asian face and consistent with fashion’s finest designers Liu Wen has established herself as a fixture on and off the runways. Her innate charm and graceful beauty make her a favorite of American Vogue, W, V and countless others.
Liya Kebede
profile
Ph: Peter Lindbergh for Giorgio Armani Fall 2016
New York:
IMG
Paris:
Viva Paris
London:
IMG London
Milan:
d'management group
Barcelona:
Viva Barcelona
Berlin:
Iconic Management
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
In a testament to her rare and inimitable beauty, Liya Kebede is high in the fashion cycle again with her Balenciaga FW11 campaign slot and her L'oreal Paris contract.
IMG
Paris:
Viva Paris
London:
IMG London
Milan:
d'management group
Barcelona:
Viva Barcelona
Berlin:
Iconic Management
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
In a testament to her rare and inimitable beauty, Liya Kebede is high in the fashion cycle again with her Balenciaga FW11 campaign slot and her L'oreal Paris contract.
latest top campaigns: view all
Miranda Kerr
profile
Ph. Mario Testino for GQ UK
New York:
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Barcelona:
Traffic Models
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Miranda's winning combination of sensuality and sweetness have made her an in demand commodity on and off the runway. Her continued work for mega-brands like Swarovski, H&M and Mango means she's on the corporate radar, while select appearances on the runway for Chanel and Stella McCartney keep Ms. Kerr ultra-exclusive. Next up for the dimpled beauty - full-fledged moguldom via her popular organic skincare line, Kora.
IMG
Paris:
IMG Paris
London:
IMG London
Milan:
IMG Milano
Barcelona:
Traffic Models
Los Angeles:
IMG Los Angeles
Sydney:
IMG Australia
Miranda's winning combination of sensuality and sweetness have made her an in demand commodity on and off the runway. Her continued work for mega-brands like Swarovski, H&M and Mango means she's on the corporate radar, while select appearances on the runway for Chanel and Stella McCartney keep Ms. Kerr ultra-exclusive. Next up for the dimpled beauty - full-fledged moguldom via her popular organic skincare line, Kora.
latest top campaigns: view all
Natalia Vodianova
profile
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Ph. Mario Testino for Vanity Fair
New York:
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
Why Not Model Management
Barcelona:
Viva Barcelona
The supermodel with the fastest rise to the top of the industry is indisputably Natalia Vodionova, converting the cachet of a Calvin Klein contract into full-on celebrity via her Vanity Fair profiles and Only Girl covers.
DNA Models
Paris:
Viva Paris
London:
Viva London
Milan:
Why Not Model Management
Barcelona:
Viva Barcelona
The supermodel with the fastest rise to the top of the industry is indisputably Natalia Vodionova, converting the cachet of a Calvin Klein contract into full-on celebrity via her Vanity Fair profiles and Only Girl covers.
latest top campaigns: view all
Natasha Poly
profile
Photo: Inez and Vinoodh for Vogue Paris July 2014
New York:
Women Management
Paris:
Women Management Paris
London:
Select Model Management
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Scoop Models
Stockholm:
Modellink
Hamburg:
Mega Model Agency
Natasha Poly is a red-hot force to reckoned with. An unmistakable strut on the runway has had designers head over heels ever since her debut in 2004. Since then she’s clinched an interminable stream of campaigns and top glossies: fronting Vogue Paris alone eight times. It’s safe to say the industry is more than smitten with the Russian goddess.
Women Management
Paris:
Women Management Paris
London:
Select Model Management
Milan:
Women Management Milan
Barcelona:
Traffic Models
Copenhagen:
Scoop Models
Stockholm:
Modellink
Hamburg:
Mega Model Agency
Natasha Poly is a red-hot force to reckoned with. An unmistakable strut on the runway has had designers head over heels ever since her debut in 2004. Since then she’s clinched an interminable stream of campaigns and top glossies: fronting Vogue Paris alone eight times. It’s safe to say the industry is more than smitten with the Russian goddess.