Academic and cerebral the photography of Max Farago is both light-hearted and full of a pedantic attention to detail. A minimalist at his core, Farago says he is more interested in framing reality through his camera lens then constructing fictional narratives. Hence, Farago built a cult following around his more personal projects, many of which involve spare and distilled shots of his friends and family.
Farago is a regular contributor to Art Review, best known for his stories on art world luminaries such as Richard Serra and Jeff Koons, and publications such as POP, Purple, 032c, M Le Monde, i-D and Self Service.
Other notable collaborations include working with Vogue Paris, British Vogue, GQ Style, as well as advertising work for clients such as Hermès, Topshop, S'Max Mara, Band of Outsiders and Opening Ceremony.