MDX Feature Stories:

25 Magazine by Anja Rubik

Posted by Stephan Moskovic | September 15th, 2015

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The senses tell more than words ever can and for 25 Magazine’s 04 issue, creative collaborators in fashion, art, and music take on sensuality with their five senses. With a special interactive issue, 25 breaks down how we perceive the World and the carnal intimacy that lies deep within the analysis. Jam-packed with more contributors than ever like Inez & Vinoodh, Araki, Carsten Höller, JR, Daniel Arsham, Ben Gorham, Woodkid, Gayil Nalls, Paola Kudacki, Guinevere van Seenus, Arnaud Lajeunie, G-Eazy, MS MR, Chromeo, and much more this issue challenges what you think you know about sensuality

Check out our exclusive interview with Anja Rubik and her teaser film for the new issue below.

Director: Anja Rubik
Director of Photography: Santiago Gonzalez
Talent: Andreea Diaconu
Stylist: Brandon Maxwell
Make-up: Georgi Sandev (Streeters New York)
Hair: Sasha Nesterchuk
Manicure: Jackie Saulsbery
Set Design: Christopher Stone for Anne Koch Studios (CLM)
Post Production: Velem
Music: Antoni Komasa-Lazarkiewicz

Interview by Irene Ojo-Felix for Models.com

Check out 25 Magazine available for purchase online at 25magazine.com

What was the creative concept behind the newest teaser about?

A – This time the theme is the five senses. The idea was that the magazine always had an erotic twist and really the only action that combines fully all five senses is sex. It connects to sensual sensory memory. There’s a girl sitting and then she has something in her head, a memory and that memory stimulates all of her senses slowly. So, you see her muscles getting a little tighter, you see her starting to sweat a little bit and her mouth getting a little wetter. You see her moving a little bit and the tension and slowly there are goosebumps on the skin and she’s moving her neck. It gets more and more intense until she climaxes and then something happens which I don’t want to tell you because it will spoil the video surprise…

Yeah, I’ll wait for the surprise! Who else did you work with on the issue with?

The issue is a celebration of the power and the impact of the five senses and the creativity that comes from the stimulation of our senses…We wanted to approach a lot of different artists and speak to them about how they create and how they’re inspired by the five senses. Also how they use one sense to push the other ones. We invited Ben Gorham, of Byredo Parfums to talk to us about smell and creating his fragrance and how he works. It’s really interesting how he speaks about how every bottle has a specific way and a specific visual design. He then spoke with Carsten Höller, another amazing artist about a project that they’ve been doing together actually influencing human psychology through smell and taste. The issue is very sensual, it has different textures, gloss and matte, and it’s very delicate. There’s a bookmark that you have to scratch and smell.

Very interactive it seems.

Yes, very interactive. I really want people to be stimulated by their five senses when they go through the issue. There’s also JR an incredible artist who has a huge impact on people through their sense of vision. Daniel Arsham also did a piece for us playing with the fact that he is colorblind.

You mentioned that you worked again with Paola Kudacki. How was it bringing her into this project? I know she gives a very feminist kind of mainframe to whatever work she does.

We thought hearing was something we should focus on with Paola. It was really natural for her to start working with Woodkid because he could actually curate the list of artists that we had shot and recorded. We wanted something very modern, very minimalistic. We didn’t want to over style it so that all of the senses would pop out. Everything is of course black and white. We kept it very raw. I think the whole issue is like going back to the very basics. When you think about the power of five senses it’s everything that we know and everything we learn. At the same time, we tend to be so over stimulated in our busy world that we actually lose the connections to our senses. What you feel now is actually based on what you hear and what you see, but you’re kind of distracted because there’s so much of it.

So, why specifically the five senses? What was the driving force behind focusing on them for this issue?

Actually a book started it! It’s called “Stranger in a Strange Land” and it’s science fiction, but there’s this character that is very connected to his senses. This is going to sound really abstract, but he is raised on Mars and then he comes back to Earth and he’s really surprised by everyone being so disconnected. He has complete control over his body where he senses everything that he picks up whether it’s fear or people’s feelings, he notices and regular people on Earth are completely oblivious.

You’re now a couple of issues into 25. I know at the beginning of your journey it was a new experience juggling being a model and an editor in chief. So, what have you learned at this point that makes it easier?

I have to say this issue is really amazing and the best one so far. I’m really proud of this one. I was proud of the other ones but this one was really a force and I think we finally got it…

**laughs** Each issue is going to be like that!

I know! But I think I kind of got it now. I learned so much along the way, from dealing with people to creating and developing a subject… to having a better sense of who to get on board. I knew that at this issue I understood what I was doing so I thought, hmm… let me direct! Let me put myself in a very difficult situation where I’m not on the other side of the camera and challenge myself a little bit more! I like those challenges. I think the best part about the issue is I love creating it. I love getting the right talent on board and connecting with people. Another great thing about this issue is we have a lot of established photographers and a lot of young photographers that I reached out to.

How important to you was it to have that mix?

Very important. Incredibly important. Plus I like the idea of working with young people and giving them an opportunity to show their work and to get in with such huge names. Also, sometimes when you’re young you’re quite fearless and that’s really magical.

Edito. From the moment we’re born, we start to learn through our senses. We inhale, feel cold, equate that with discomfort, then cry. We’re wrapped in soft blankets, take in the smell of our mother, and learn that to be comfort. Everything we know about the world is filtered through these receptors. But as we grow, and navigate through life, we’re flooded with the sounds of traffic, the constant feed of social media, and other distractions that desensitize us from our five senses, our innate teachers that we often ignore. I became fascinated with the idea of reclaiming our five senses, and the people who possess the clarity to articulate the world to others through them. It inspired me to create an issue of 25 that embraces, challenges, and bonds individual perceptions into a unique sensual experience. 

Which brings me to sex. The only action that actively engages all of the five senses is sex. That’s right, all of our senses are rolled into one, big, juicy, orgasmic experience. Sex. Have more of it. Consider it sensory enlightenment, learning how to put together the taste of pleasure and pain, the feel of skin against yours, the smell and sound of someone else. They say creative people are more promiscuous. I wonder if there’s a connection…

When I invited the magazine’s contributors to help me explore this topic, I was intrigued by how easily they can access their senses during their work. An artist harnesses taste and smell to control our dreams. A perfumer considers the weight of a bottle that carries a signature fragrance. A musician visualizes a song before he composes. A revolutionary artist is aware of a city wall’s texture when he pastes a portrait. Together, we have worked to combine all the senses in one tangible interactive issue that, page for page, invites the reader to—

Touch 

Taste 

Hear 

Smell 

See

It’s how nature intended it. 

– A. Rubik

Check out 25 Magazine available for purchase online at 25magazine.com

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2 Comments to “25 Magazine by Anja Rubik”

  1. Enisha Bryant says:

    I would love to model. I feel as though I have the right critique. Maybe you guys can consider giving me a try. You wont regret it. guarantee. Thank you.

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