General ldea F/W 12

General Idea F/W 12, pre show run through. Images by Kristiina Wilson for MDC

General Idea’s Bumsuk Choi turned to the 1968 Winter Olympics for inspiration for his Fall 2012 collection, a fresh take on sportswear that carried the brand’s signature eye-catching colors and quirky-preppy detailing. Winter parkas and padded coats were the season’s key items, each displaying a sporty touch and a charming individuality.

Designer: Bumsuk Choi for General Idea
Stylist: Jason Rider
Hair: Kevin Woon
Makeup: Renato Almeida
Casting: Clare Rhodes
Photo assistant: Melodie Jeng for Kristiina Wilson

Persons in images:
Russell Giardina, Angus Low, Pascal Bonvie, David Hlinka, Reece (NY Models), designer Bumsuk Choi, Taylor Gannon

  1. why didnt they do just ONE casting for ALL of FASHION WEEK? seems like every show has the same models.

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