General ldea F/W 12

General Idea F/W 12, pre show run through. Images by Kristiina Wilson for MDC

General Idea’s Bumsuk Choi turned to the 1968 Winter Olympics for inspiration for his Fall 2012 collection, a fresh take on sportswear that carried the brand’s signature eye-catching colors and quirky-preppy detailing. Winter parkas and padded coats were the season’s key items, each displaying a sporty touch and a charming individuality.

Designer: Bumsuk Choi for General Idea
Stylist: Jason Rider
Hair: Kevin Woon
Makeup: Renato Almeida
Casting: Clare Rhodes
Photo assistant: Melodie Jeng for Kristiina Wilson

Persons in images:
Russell Giardina, Angus Low, Pascal Bonvie, David Hlinka, Reece (NY Models), designer Bumsuk Choi, Taylor Gannon

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