2010 Year In Review : Campaigns

Take a peek at our favorite campaigns of the year and be sure to let us know what were your favorite in the comments.


Bottega Veneta F/W 10 | Ph. Robert Longo
MODELS:Alla Kostromichova & Terron Wood | Art Director: Doug Lloyd | Hair: Didier Malige | Makeup: Tom Pecheux

High fashion and high art meet again with an inspired remix of Longo’s classic, Men in the Cities series. Alla and Terron play their parts perfectly and create some incredible poses.

Louis Vuitton F/W 10 | Ph. Steven Meisel
MODELS:: Christy Turlington, Karen Elson & Natalia Vodianova | Fashion Editor: Karl Templer | Hair: Guido Palau | Makeup: Pat McGrath

With a set of supermodels you really can’t go wrong, but when you throw in Marc Jacobs’ lovely ultra-feminine LV collection and Meisel’s magic touch something beautiful happens.

YSL F/W 2010 | Ph. Inez van Lamsweerde and Vinoodh Matadin
Models: Daria Werbowy & Ian O’Brien | Fashion Editor: Joe McKenna | Hair: Luigi Murenu | Makeup: Tom Pecheux

Subtlety and elegance are two hallmarks of the YSL brand and the fall campaign captured that beautifully.

Givenchy F/W 10 | Ph. Mert Alas and Marcus Piggott
CASTMing Xi, Joan Smalls, Paolo Roldan, Dafne Cejas, Willy Cartier, Lea T, Malgosia Bela,
Catherine McNeil, Simon Nessman, Jonathan Marquez and Mariacarla Boscono

An eye-catching and eclectic mix of everything we love about Givenchy, complete the unexpected bonus of technicolor hair makeovers for Catherine & Malgosia.

Calvin Klein S/S 10 | Ph. Steven Klein

CASTDavid Agbodji Art Director: Fabien Baron | Sets: Mary Howard

You just can’t take your eyes off of these. Klein’s images for CK are simple, hypnotic and instantly call to mind the brand’s body conscious aesthetic. The ads provide a spectacular showcase for David and an enticing preview of the futuristic collection.

Lanvin Menswear S/S 2010 | Ph. Inez van Lamsweerde and Vinoodh Matadin

CAST : Inez van Lamsweerde and Vinoodh Matadin

Photographers starring in their own campaign? The idea is just so crazy it could work and it does, beautifully. The witty and irreverent images created by the duo are right in line with Lanvin’s mix of fashion and humor. Besides, Vinoodh looks pretty good in a suit.

  1. Wow, i thought there were more to come. For example Lara’s iconic Calvin Klein campaign. I’m not really interested in mens campaigns.
    I loved Prada F/W 2010 (but apparently i’m one of the few) and I loved Balenciaga F/W 2010 and Miu Miu S/S and F/W 2010.

  2. Love everyone but hate the YSL, a rich and glamorous girl standing on the floor of a french house??? WOW SO CREATIVE!!!
    At least the other one provoque something, anything!

  3. Anlabe, we kept the list short and sweet since we figure everyone is going to mention their favorites in the comments. There were a lot of good ones this year though!

  4. I agree with anlabe the Miu-Miu campaigns were great the one with Lindsey in high heels and straight hair, AMAZING, AND FALL WAS VERY GOOD AND THE VIDEO OF THE CAMPAIGN DIRECTED BY MADONNA.
    I like a lot the Givenchy it’s simple but provocative

  5. the only one interesting s the Lanvin but they used the idea of the make already for an editorial lol

  6. Ok,I agree with these,they were great..But what about Mathias Lauridsen and Emporio Armani …!?! I defenitely miss that in here…

  7. I would go for the LV definitely and also the CK pops. I agree that from a creative point of view I don’t find YSL that appealing, but I guess that’s a choice they make. For them the focus must be on the clothes, where others just scream at you in a way. I like those two element combined, might lean a bit more to the ones that really pop, that’s why out of these choices I would go for LV. And for something missing: Miu Miu maybe

  8. ow and I found Givenchy a bit dissapointing. It’s just OK for me, and with Tisci and the cast they got I had higher hopes for them. Maybe it’s a bit too crowded, like when there’s a bit of an emphasis

  9. Yes Bottega. Yes Givenchy. Yes Lanvin. Yes to everything here.

    Lets ad Raquel in Mcqueen’s s/s 2010 and Miranda, Aiden, and Kasia for Jil Sander f/w 2010

  10. The F/W 2010 Hermes campaign was a favorite of mine. I’m usually a fan though.

  11. I love the Lanvin campaign but What about the F/W Balenciaga campaign with Freja Beha Erichsen,
    Meghan Collison and Kirsi, I think they deserve a slot in this list as well as well as the F/W Chanel campaign with Freja and Abbey was equally as great!! But considering the ones shown above I would have to say that my personal favorite was the Givenchy campaign and the Bottega Veneta campaign, It may have to deal with the intensity in the Givenchy one and the strong posing and simplicity in the other one, and not meant to be bias but Bottega Veneta is my personal favorite fashion house!!!

  12. Love the Givenchy (of course) and Bottega Veneta was one of my surprise favorites this year. So stunning.

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