Digital Beauty

The new range of beauty ambassadors are all riding the digital wave and aligning themselves with some heavy-hitting global brands. Estee Lauder has decided to embrace the Millennial demographic by joining two of its best-selling brands with popular bloggers Irene Kim, Tavi Gevinson, Margaret Zhang, and Hannah Bronfman. Kim will join Estee Lauder as its global beauty contributor while Gevinson, Zhang, and Bronfman will join the ranks of Clinique for their empowering #FaceForward campaign. These 4 young women are making their own rules and showing the outside world their own definition of greatness.

See the Clinique Face Forward campaign videos below.

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