The thought of modeling constantly roamed around British model Kukua Williams’ mind, but as she grew up, it remained a daydream until she got discovered at a festival. Fast forward three months later and Williams had her runway debut walking for Miu Miu’s S/S 19 show and then things really started turning up. During the same year, she worked with top creatives like Campbell Addy, Nadine Ijewere, and Oliver Hadlee Pearch for publications like i-D and M Le magazine du Monde. With campaigns for Celine and Erdem and five solo covers for Document Journal, Harper’s Bazaar UK, and more, Williams earned her seat on Models.com’s Hotlist rankings. We spoke to the Hedi Slimane muse about overcoming imposter syndrome, some of the most memorable shows she walked for, and her next set of dream collaborators she’d like to work with.
Celine’s Les Grands Classiques social media campaign, photographed by Hedi Slimane | Image courtesy of Premier Model Management
Did you always want to be a model? Tell us about how you were discovered.
When I was younger, I subconsciously loved fashion – I had pictures of models on my walls, but being from a small town up North [in the UK], you’re not introduced to that world unless you have the means to get there. So it was kind of a secret pipe dream I had. I always thought maybe I’d take myself off to London and see the agencies when I was older, but I went to university instead. Luckily I got scouted in my final year at a festival, and I was working in Sainsbury’s (supermarket) at the time. It almost felt like I’d manifested that moment.
You were recently featured in Celine’s Les Grands Classiques social media campaign. How was it like working with Hedi Slimane for that shoot?
Working with Hedi was an unforgettable experience. It’s inspiring to work with someone with a clear vision who cares about every detail. From styling to photography, he’s a true visionary. You really do feel like a Celine woman when shooting with him.
Browns Fashion, photographed by Raffaele Cariou | Image courtesy of Premier Model Management
What has been your most memorable moment modeling so far?
I have so many, honestly! But the Jacquemus S/S 20 show in the lavender fields was pretty breathtaking and did stick out as one of the top moments.
You worked alongside Bryan Liston and Sarah Richardson for the first time for the Document Journal Winter 2021/ Resort 2022 Covers. What was it like working alongside that creative team for the cover?
I love the magazine and was over the moon when I got the cover. Sarah told me the concept, and I loved embracing the cool, strong 90’s aesthetic. I think it clicked, and I love the pictures. It’s nice seeing a different version of myself.
Document Journal Winter 2021/ Resort 2022 Covers, photographed by Bryan Liston | Image courtesy of Premier Model Management
What is one of the biggest challenges you’ve faced in your career, and how did you move past it?
When I first started modeling, I felt a bit of imposter syndrome in this entirely new world – I think it’s vital to remember, though, to stay grounded and realize people appreciate those differences in you that sometimes might make you feel like an alien!
You walked for Paco Rabanne for the first time for their S/S 23 Show. How was that experience for you?
I thought the show was incredible, and having a major look helped! The design and craftsmanship that went into my multi-color latex dress were exceptional.
Paco Rabanne S/S 23 Show | Image courtesy of Premier Model Management
Last year, you wrote about your traumatic racist experience in an Italian airport and a culmination of racist situations you’ve faced as a black model, such as hairstylists not knowing how to handle your hair. How would you say the industry can improve at being more inclusive?
I’m happy to see inclusivity be considered much more in the industry, even in the short time I’ve been in it. However, I feel it shouldn’t have to be considered and should come more naturally. Seeing more people of color in vital roles in brands, agencies, and magazines is integral in helping change the industry from the inside out, not just surface level.
Brendan Freeman curated a flower fairytale-like atmosphere for the Lula Magazine Spring/Summer 2022 Cover Issue 31. What were your highlights from that shoot?
When you get out of the car on the morning of a shoot, you never really know what to expect, but to arrive in the Kent countryside in the most beautiful setting, I knew it would be a great day. I’m obsessed with nature, so to be part of a concept where I can be in cohesion with it is a dream. And luckily, I don’t have hay fever!
Lula Magazine editorial, photographed by Brendan Freenman | Image courtesy of Premier Model Management
Who are your dream brands or collaborators to work with in the future?
A tricky one! I love wearing Martine Rose at the moment! So that could be cool. Maybe also another Miu Miu moment could be fun! And I’m always hoping for more covers (something to show the grandkids.)
What other interests do you have aside from modeling?
Anyone who knows me knows I love a good boogie and karaoke session, even though I’m awful at singing! I’ve also recently joined a hiking club as I love to be outdoors as much as possible, usually with my dog Fernando.
