The Latest Spring Campaigns on Our Radar

Bottega Veneta Invokes Bold Camouflage
Current British sensation Daniel Lee continues to build a loyal following for the now refreshed Bottega Veneta and the Italian brand’s newest campaign places its brightest Spring collection on models and artists alike. You can’t tell where clothes start and the set ends as longtime collaborator Tyrone Lebon captures models Ottawa Kwami, Nikita Stsjolokov, Emil Schueler, and newbie Nora Svenson along with artist Rosemarie Trockel and actress Sheila Atim.

Four Photographers Share the Jil Sander Vision
Interestingly enough, two female photographers make their debut into the campaign major leagues with Jil Sander this season. Bibi Cornejo Borthwick and Shaniqwa Jarvis each portray the collection’s muted tones in different yet complementary ways: Borthwick’s shots are dreamy, almost ethereal, whereas those by Jarvis are warmer and a little gritty. Nigel Shafran and Drew Jarrett have also interpreted the S/S ’21 collection, and their imagery continues on the thread of understated and slightly intangible melancholic vibes. All in all, classic Jil Sander.

Alberta Ferretti Mirrors Simplistic Elegance in Cast and Campaign
Fresh off her ascension to our Icons rankings, Italy’s favorite muse Vittoria Ceretti fronts the new Alberta Ferretti campaign in floaty frocks that make us dream of summer. Shot by Federico De Angelis, Ceretti exerts her femininity with soft beauty and bold movement that shows off pieces in sunset, pistachio, and earthy hues.

Y/Project Twists Up Staples for Warmer Memories
There are few designers that are pushing boundaries currently like Glenn Martens and his line Y/Project. Shot by Arnaud Lajeunie on Margo Millien and Zoé Lou, the ad came out around the show last year and his pieces for Spring/Summer 2021 take twists and turns (and tutorials on how to style) on trompe l’oeil polos, knotted knits, and plenty of high slits showing off skin.

Giorgio Armani Goes for Green—and Black
Giulio Rustichelli returns for his 3rd season as Giorgio Armani campaign photographer, this time with what seems like a green-tinted nod to the brand’s Agyness Deyn-fronted ads of the late 00s. Most striking to us, however, is the casting of African models Shanelle Nyasiase and Bano Sow—while the Armani runways have always been quite diverse, Armani advertising hasn’t provided many opportunities for Black models, particularly those with darker skin tones. This season’s campaign also stars Lara Mullen, Alexandre Cunha and actor Hu Ge but so far it’s the striking images of Shanelle that are making waves.

BOSS S/S ’21 is Not Fresh but So Clean
BOSS is back this season with another clean-cut campaign lensed by David Sims. In true Sims style, the imagery is spotless, almost clinical. Nothing revolutionary, but the simplicity emphasizes the diverse cast which features some of the hottest names currently in the industry, each shot individually but brought together in collage format. The standouts? German wunderkind Berit Heitmann and Adut Akech’s scene-stealing long braids.

Carven Plays between the Mysterious and the Iconic for S/S 21 campaign
Carven created a hazy futuristic panoramic dream for their S/S 21 campaign. Shot by the Netherlands photographer Carlijn Jacobs, the ad featured duplicates of Caroline Knudsen lounging on abstract furniture and casually playing catch. Hairstylist, Ramona Eschbach, went for a 60s flip hairstyle retro look that complemented the overall dewy vivid black and multicolored background dreamlike scene. This was Knudsen’s first ad campaign ever and Jacobs first time photographing for Carven, let’s talk about first on firsts.

Kendall Jenner, Bella Hadid, and Playboi Carti featured in Matthew Williams’ first campaign at Givenchy
Newly Givenchy creative director, Matthew Williams released his first S/S 21 campaign with a grainy 1990s-like portrait series featuring Bella Hadid, Kendall Jenner, Playboi Carti, Anok Yai, and Liam Powers. Williams gave the cast free rein to style the recent collection that highlighted his love for hardware, as he states “My ethos is about the luxury of infusing clothes with your own personality, not being worn by them,” Williams said. “In each of these portraits, a strong character wears a look that reflects who they are: they’re the ones who bring the clothes to life.” The characters brought the clothes to life with their own personal twists which were pleasantly paired against a colored monochrome background. The creative director opted to commission photographer Heji Shin for the second time to shoot the campaign.

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