Of The Minute
August 26th, 2010 by wayne | Model News
comments (36)

Shu Pei. Image courtesy of Next NY

Add 20 year old Chinese beauty, Shu Pei Qin to Maybelline’s powerhouse roster of campaign faces. She now nestles beside Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Emily Didonato and Zhang Ziyi as a brand spokesmodel. Testifying to the increasing value of the Chinese fashion market, Shu Pei’s signing certainly vindicates the good taste of houses like Prada, Miu Miu, Alexander McQueen, Chanel and Louis Vuitton in casting this beautiful girl from the Henan province. As Maybelline New York Global CEO Damien Bertrand states: “Shu Pei not only looks outstanding, but she also has inner fire. Her dazzling image and style and unique temperament in the fashion world has demonstrated she is fully capable of endorsing and interpreting an international cosmetics brand such as Maybelline New York, where we search for the perfect qualifications and personality. We are convinced that signing with Shu Pei internationally for our team in Asia injects fresh energy.” Look for her first burst of ads this Fall.

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  1. anlabe says:

    OMG, that’s great for her! Very deserved. Can’t wait to see her pop up on my tv screen.

  2. Joe says:

    Shu Pei is a gorgeous girl ! This is very exciting

  3. christophe says:

    BEAUTIFUL !!! i met her backstage at Herrera and she was so sweet i have never forgotten her then again backstage at Prada and still polite and chic , love you Shu

  4. Josh says:

    I don’t know if this was the best choice. I would have picked Tao Okamoto or Fei Fei Sun. I am still happy for her, though.

  5. Ives He says:

    Wow. I’m so proud of Shu Pei. This is really big. Congrats.

  6. anlabe says:

    Who’s next, i hope Ming Xi for… Lancome? Or L’oreal?

  7. PixMagazine says:

    Very Happy for Shu Pei!!!


  8. PixMagazine says:

    Very Happy for Shu Pei!!!

  9. Kay says:

    Congratulations Shu Pei!! May Chinese girls continue to dominate the beauty world like they should!

  10. grace says:

    CONGRATULATIONS !!! pure genius

  11. ricardo says:

    Did they leave off Jessica White’s name as a spokesmodel?

  12. Chris says:

    I love every single asian model out there, they’re so delicate.

  13. Yukiko says:

    Shu is wearing a nice top!


  14. libbi says:

    yay! you’re beautiful shu pei! i hope to see you soon when i flip through a magazine :)

  15. e says:

    Her face holds makeup beautifully. Good choice.

  16. Yu Hang says:


  17. Allison says:

    She is stunning! A true Chinese beauty. Excellent bone structure, beautiful eyes. Very deserving of a cosmetics campaign!

  18. fashion_nerd says:

    only for Asia or internationally? usually the Asian faces are shown internationally only for one season then they remove it and only continue to show in Asia. i hope some day they’ll pick a great chinese beauty with commercial look (the body) as well as high fashion face to stand together with Adriana, Erin,Julia…etc.

  19. Evan says:

    舒培加油!! 哈哈 支持

  20. Laila says:

    Fei Fei Sun I feel would’ve been a more appropriate pick for a beauty campaign I think….

  21. E says:

    I love her, this is great!

  22. shoni says:

    go pei pei! i love this model~ especially on the runway

  23. carola says:

    Great for her, but I don’t think she was the best choice.. Fei Fei would’ve been amazing.

  24. Hollywood Sentinel says:

    great face, and good to see diversity in ethnicity

  25. Grace says:


  26. Grace says:

    i like Tao or wenliu feifei

  27. MODELS AND STYLE says:
  28. Antonio Barros says:
  29. Ashley says:

    A, “e”, I don’t think she is wearing any makeup.

  30. e says:

    ^i never said she was.

  31. 吴玥 says:


  32. Yin says:


  33. svetlana says:

    ooh pretty girl. i think i saw her on prada runway once?

  34. Effie says:


  35. daichuliang says:


  36. kerry says:

    shupei love you

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