Looking Back : 2009’s Top Campaigns

Each year we see hundreds of fashion campaigns but only a few stand out from the fray, looking back at the year that was these were the campaigns that caught our eye and held our attention.

01. Givenchy F/W 09
Photographers: Mert Alas and Marcus Piggott
Models: Adriana Lima, Iris Strubegger, Mariacarla Boscono, Leonor Scherrer & Ranya Mordanova

Adriana Lima for Givenchy may have been the casting coup of the year, but the entire campaign is a seamlessly chic representation of the Tisci aesthetic.


02. Lanvin F/W 09
Photographer. Steven Meisel
Model: Kristen McMenamy

If anyone can take the concept of crazy cat lady and make it fashionable, it is Kristen, these ads were simply priceless and unforgettable.


03. Valentino F/W 09
Photographers: Mert Alas and Marcus Piggott
Model: Iris Strubegger

Valentino’s fall images presented a seductive take on glamour : the combination of Iris and Mert & Marcus is always a winner and these ads play to their strengths as a team.


04. Stella MCartney F/W 09
Photographer: Ryan McGinley
Model: Sigrid Agren

Whether you loved the idea of Disney creatures invading Stella’s ads, or found it cloying, you have to admit that the images were attention grabbing and fresh.


05. Balenciaga S/S 09
Photographer: David Sims
Models: Katie Fogarty, Elsa Sylvan, Hanne Gaby Odiele, Amanda Laine, Kinga Rajzak, Iris Strubegger, Anna Jagodzinska, Darya Kurovska, Anya Kazakova and Diana Farkhullina

David Sims is a master of futurist imagery and Nicolas Ghesquière’s S/S collection lent itself to this sci-fi interpretation ; lots of ads go for android chic but few succeed as admirably.


06. Missoni F/W 09
Photographer: Ryan McGinley
Models: Hanne Gaby Odiele & Devin Childers

Everything about this campaign was a breath of fresh air ; the outdoor setting, the blurry look and the inspired casting made for a truly different take on Missoni.


07. Bottega Veneta S/S 09
Photographer: Larry Sultan
Model: Emma Maclaren & Sean Harju

There was something unsettling about Bottega’s Spring series, as perfect as Emma looked in Tomas Maier’s ensembles, you still got the feeling that things were awry. The mood created by Larry Sultan’s eerie photographs, leaves viewers wondering about the larger story within the pictures. Nothing like an ad that pulls you in and piques your curiosity.


08. Chloe S/S 09
Photographer: Mikael Jansson
Models: Anna Jagodzinska & Toni Garrn

When it came time to visually define Hannah Macgibbon’s unique perspective for Chloe, Mikael Jansson’s ads did just the trick. Taking two of the new generation’s most iconic blondes and casting them as the ultimate Chloe girls, served as an incredible showcase for Hannah’s soft seperates.


09. Jil Sander S/S 09
Photographer: Willy Vanderperre
Model: Natasha Poly

Willy Vanderperre’s images for Jil Sander represent everything a campaign ought to be : his pictures are striking, memorable and take the clothes to another level. Compare the way Raf Simon’s fringed pieces look on the runway to the way Vanderperre photographs them and you’ll be blown away by the artistry Willy brings to his work.


10. Prada S/S 09
Photographer: Steven Meisel
Models: Ymre Stiekema, Viktoriya Sosonkina, Giedre Dukauskaite, Anna Jagodzinska, Sigrid Agren, Nimue Smit and Katrin Thormann

Meisel’s Prada muses campaign was destined to become iconic, it takes one of the best collections of the year and highlights everything that made it great. From the softness of Meisel’s color palette mimicing the muted bronzes and rusts Miuccia sent down the runway, to the references to classical art, each part of the campaign is flawless.


What were your favorite campaigns from 2009? Let us know what you loved!

  1. Has to be Prada without a doubt
    Then Bottega Veneta
    Both absolutely fantasic campaigns.

  2. jil sander and lanvin were all pretty good. i thought stella mccartney’s was terrible

  3. Are you sure that these ads caught youre eye and attention because they where so incredibly fantastic and beatiful? Or that they are the examples of everything a fashion ad should not be ?Poor Iris not only has she hold the it bag but the vase is the new thing at Valentino so….Prada obviously wants to tell everybody that the do sell bags,at Chloe its all about scarecrows in the fields(some people should know when to stop with the retouch )and at Givenchy they where cleary not in the most creative mood !
    I do love the ads from Stella and Jil Sander,now those are images that define those brands perfect,look fresh and new.Bravo !Isnt that what its all about ?And what is up with Balenciaga?I always loved what Inez and Vinoodh did for them .then DAvid Sims did some beautiful ones but now?A girl on the floor with as a prop a guitar?Shouldnt his ads reflect those gorgeous clothes he makes ?
    Anyway i just had to get this off my chest ! Cheers !

  4. i agree with everything here (except for prada which i didn’t like). i loved balenciaga ss09 (the collection) but the ads were somewhat disappointing and restrained for such a foward, futuristic collection. knowing how ghesquiere favors the attention to be centered on the clothes and not flashy, gimmicky campaigns i can see why they chose to keep the background noise to a minimum and go with something very scaled down.

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