Of The Minute
December 22nd, 2009 by Janelle | Boys, Model News
comments (58)

Each year we see hundreds of fashion campaigns but only a few stand out from the fray, looking back at the year that was these were the campaigns that caught our eye and held our attention.

01. Givenchy F/W 09
Photographers: Mert Alas and Marcus Piggott
Models: Adriana Lima, Iris Strubegger, Mariacarla Boscono, Leonor Scherrer & Ranya Mordanova

Adriana Lima for Givenchy may have been the casting coup of the year, but the entire campaign is a seamlessly chic representation of the Tisci aesthetic.


02. Lanvin F/W 09
Photographer. Steven Meisel
Model: Kristen McMenamy

If anyone can take the concept of crazy cat lady and make it fashionable, it is Kristen, these ads were simply priceless and unforgettable.


03. Valentino F/W 09
Photographers: Mert Alas and Marcus Piggott
Model: Iris Strubegger

Valentino’s fall images presented a seductive take on glamour : the combination of Iris and Mert & Marcus is always a winner and these ads play to their strengths as a team.


04. Stella MCartney F/W 09
Photographer: Ryan McGinley
Model: Sigrid Agren

Whether you loved the idea of Disney creatures invading Stella’s ads, or found it cloying, you have to admit that the images were attention grabbing and fresh.


05. Balenciaga S/S 09
Photographer: David Sims
Models: Katie Fogarty, Elsa Sylvan, Hanne Gaby Odiele, Amanda Laine, Kinga Rajzak, Iris Strubegger, Anna Jagodzinska, Darya Kurovska, Anya Kazakova and Diana Farkhullina

David Sims is a master of futurist imagery and Nicolas Ghesquière’s S/S collection lent itself to this sci-fi interpretation ; lots of ads go for android chic but few succeed as admirably.


06. Missoni F/W 09
Photographer: Ryan McGinley
Models: Hanne Gaby Odiele & Devin Childers

Everything about this campaign was a breath of fresh air ; the outdoor setting, the blurry look and the inspired casting made for a truly different take on Missoni.


07. Bottega Veneta S/S 09
Photographer: Larry Sultan
Model: Emma Maclaren & Sean Harju

There was something unsettling about Bottega’s Spring series, as perfect as Emma looked in Tomas Maier’s ensembles, you still got the feeling that things were awry. The mood created by Larry Sultan’s eerie photographs, leaves viewers wondering about the larger story within the pictures. Nothing like an ad that pulls you in and piques your curiosity.


08. Chloe S/S 09
Photographer: Mikael Jansson
Models: Anna Jagodzinska & Toni Garrn

When it came time to visually define Hannah Macgibbon’s unique perspective for Chloe, Mikael Jansson’s ads did just the trick. Taking two of the new generation’s most iconic blondes and casting them as the ultimate Chloe girls, served as an incredible showcase for Hannah’s soft seperates.


09. Jil Sander S/S 09
Photographer: Willy Vanderperre
Model: Natasha Poly

Willy Vanderperre’s images for Jil Sander represent everything a campaign ought to be : his pictures are striking, memorable and take the clothes to another level. Compare the way Raf Simon’s fringed pieces look on the runway to the way Vanderperre photographs them and you’ll be blown away by the artistry Willy brings to his work.


10. Prada S/S 09
Photographer: Steven Meisel
Models: Ymre Stiekema, Viktoriya Sosonkina, Giedre Dukauskaite, Anna Jagodzinska, Sigrid Agren, Nimue Smit and Katrin Thormann

Meisel’s Prada muses campaign was destined to become iconic, it takes one of the best collections of the year and highlights everything that made it great. From the softness of Meisel’s color palette mimicing the muted bronzes and rusts Miuccia sent down the runway, to the references to classical art, each part of the campaign is flawless.


What were your favorite campaigns from 2009? Let us know what you loved!

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  1. julia says:

    McGinely killing the fashion game this season.

    I’m not a fan of the Valentino ads, they felt distant from the brands image for me.

  2. Luigi says:

    Lanvin and Prada. Amazing ads!

  3. lasher says:

    3) FERRE”

  4. lenore says:

    are you people serious? Chloe SS09 ad was awful as was Stella’s FW09. i can’t believe no mentions for SS09 Giorgio Armani(FW09 too) and SS09 Lanvin.

  5. aginghipster says:

    don’t forget leonore scherrer in the givenchy ads. she was the best one for me out of all of them.

    larry sultan – rip

  6. Mango says:

    Chloé, Valentino, Givenchy & Bottega Venetta!

  7. Antonio Barros says:

    Lanvin, Jil Sander and Givenchy are my favorite campaigns of 2009!
    Can’t wait to see the campaigns of 2010! :)


  8. JASON KANNER says:

    Lets not forget SEAN HARJU was in BV ads as well

  9. Janelle says:

    aginghipster, I had no idea that Larry had died! What a loss to photography.

  10. tt says:


  11. Justin says:

    1)Jil Sander
    3)Stella McCartney

  12. Samira says:

    Amazing the best campaigns ever. Prada looked wonderful

  13. Nigel S. says:

    Of this Bunch, my favorites were Balenciaga and Chloe’.

    Outside of this, I loved all of the Ferre’, Gucci Fall 09′, especially for the image of Natasha Poly against the platform shoe, amongst the other great images. Longchamp F/W 09, especially the image of Ms. Moss hoisted up by the sailers. Love, love, love that one.
    Fendi with the ever Talamascan beauty, Stam.

    Anja Rubik in the lovely and vivid Giuseppe Zanotti campaign. There are a couple of others that I can’t recall at the moment.

  14. Amber says:

    Prada was it for me. I stared at those images so often.

  15. Adriana S says:

    1Bottega Venetta

    Lanvin is hilarious, not in a good sense.

  16. Marilyn says:

    love this aka Prada Valentino and Stella also

  17. nat says:


  18. Liv says:

    I absolutely loved that Bottega Veneta campaign.

    And I had no idea that Larry Sultan passed away either. RIP.

  19. DANCAN says:

    MISSONI, Jil SANDER, balenciaga.

  20. Fashion photographer says:

    05. Balenciaga – The first photograph is outstanding.

  21. AlexMaxim says:

    Balenciaga – the first photograph is outstanding

  22. Lilypower says:

    I really love the prada photograph and ad – For me was the greatest of the 2009 camp. !

  23. 1212 says:

    Does anybody know who is the photographer of Sonia Rykiel 09FW ad??????
    Plz tell me!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  24. miumiu says:

    PRADA, PRADA, PRADA definetely!!!

  25. hhh says:

    Toni was also part of the prada cast

  26. kim says:

    1) Jil Sander

    Prada is hoorible, shame on it!

  27. Melek says:

    absolutly Gucci!!!! The campaign was so difference!!!!!! And young!

  28. Joe says:

    Prada and Bottega Veneta!

  29. Ozzie says:

    Givenchy, Bottega Veneta, and Prada on this list did it for me. But I also liked Longchamp S/S 09 and for some reason the Roberto Cavalli F/W 09 got my attention.

  30. Ana says:

    I also liked McQueen F/W 09, Dsquared S/S 09, Chanel F/W 09 and Galliano F/W 09.

    Here are my picks that were both attention grabbing and memorable in the year:

  31. Janelle says:

    ^Love your picks Ana, that A.P.C. campaign was another of my favorites. Always love Jessica Miller.

  32. jay says:

    armani s/s 09, galliano s/s 09

  33. Jay says:

    prada, chloé e missoni *_*
    lanvin too

  34. Robrecha says:

    Jil Sander .

  35. aaron says:

    seriously? lanvin’s spring campaign was miles better than the fall one.

    i also liked:
    ss09- chanel, prada, phi, gianfranco ferre, dolce & gabbana, karl lagerfeld
    fw09- chanel, miu miu

  36. grizzlyted says:

    I absolutely loved the Givenchy ad campaign so much. It truly defines fashion 2009.

  37. jonny says:

    Missoni the best !!!!

  38. dude says:

    where r the male model ads? this is ANOTHER sign of male models gettin NO LOVE! its suppose to be a new time where ppl take risks and live life as real as possible. and the reality is, male modeling is a small business compared to women so makin a list like this 4 women and not men isnt koo. smh

  39. Viktor Star says:

    This list was a big joke. I do however give you credit for some of them. But come on the Prada and Stella MCartney. Where’s the Michael Kors and Dolce And Gabbana.

  40. margret says:

    You have really picked artistically!

  41. *Monika* says:

    1. Prada- so chic and shimmery, the bags and cloths pop out of the picture
    2.Chloe- beautiful and lovely (wanna wear that!)
    3.Balenciaga- cooool
    4.Stella – so cute cute cute and kind of makes me happy

  42. Nicolas says:

    Micheal Kors, somehow the jet-set woman never fails to make me yawn.
    Considering this muse has occupied his campaigns since he began advertising.

    Lanvin, I love cat ladies. Sophisticated cat ladies. Hello, Grace?

  43. edimar says:

    o clima dark da givenchy e jil sander foram a cara desse ano!!!

  44. maxx says:


  45. James Gerrard says:

    Balenciaga F/W and Marc Jacobs S/S were awesome too, but I totally agree with givenchy, lanvin, prada and bottega veneta.

  46. Noor says:

    Bottega veneta and Givenchy

  47. S. says:

    I don not agree with all of the selections. I feel sometimes this site can be a bit biased to some of the models. Just because a name is associated does not mean it is good…


  48. lianda says:

    all are amazing i love fashion

  49. Calvin says:

    Miu Miu Fall 2009 hands down was my favorite. Extremely simple. Extremely awesome. Enough said.


  50. funghsui says:


  51. Shakir says:

    Has to be Prada without a doubt
    Then Bottega Veneta
    Both absolutely fantasic campaigns.

  52. Marc says:

    Jil Sander and Prada!! <3

  53. cathy says:

    jil sander and lanvin were all pretty good. i thought stella mccartney’s was terrible

  54. Ashburn Eng says:

    1) LANVIN

  55. darth020 says:

    Are you sure that these ads caught youre eye and attention because they where so incredibly fantastic and beatiful? Or that they are the examples of everything a fashion ad should not be ?Poor Iris not only has she hold the it bag but the vase is the new thing at Valentino so….Prada obviously wants to tell everybody that the do sell bags,at Chloe its all about scarecrows in the fields(some people should know when to stop with the retouch )and at Givenchy they where cleary not in the most creative mood !
    I do love the ads from Stella and Jil Sander,now those are images that define those brands perfect,look fresh and new.Bravo !Isnt that what its all about ?And what is up with Balenciaga?I always loved what Inez and Vinoodh did for them .then DAvid Sims did some beautiful ones but now?A girl on the floor with as a prop a guitar?Shouldnt his ads reflect those gorgeous clothes he makes ?
    Anyway i just had to get this off my chest ! Cheers !

  56. Marcus says:

    i agree with everything here (except for prada which i didn’t like). i loved balenciaga ss09 (the collection) but the ads were somewhat disappointing and restrained for such a foward, futuristic collection. knowing how ghesquiere favors the attention to be centered on the clothes and not flashy, gimmicky campaigns i can see why they chose to keep the background noise to a minimum and go with something very scaled down.

  57. Diana says:

    PRADA – that’s it. Meisel is THE god

  58. Gil Silva says:

    Prada, lanvin and missoni

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