Mo&Co. Spring/Summer 2013
UPDATED 1/25: See all six campaign images by Karim Sadli below
French inspired MO&Co. is all about translating the latest trends into sleek, modern fashions with an eclectic edge. While rarely seen outside its native market the Chinese brand’s streamlined designs have been pleasing fashionphiles for years and with each season they raise the bar a little higher, enlisting top tier talent and models for their campaigns. Cutting edge photographers like Sølve Sundsbø and Barnaby Roper have been at the helm of MO&Co. campaigns before and this season Karim Sadli joins the illustrious list of names who have shaped the brand’s visual identity. The minimalist yet expressive campaign by Sadli premieres in this MDX exclusive sponsored feature, which debuts not only Sadli’s impressive stills, but an ultra-chic accompanying film by Timothy Douglas.
The seasonal ads reunite MO&Co. with four time campaign star, the always electric Freja Beha. Sporting the pared down MO&Co. spring / summer look while bringing her own innate cool to the table, Freja proves the perfect brand muse. Experience the MO&Co. campaign in full, only in MDX.
Videos and images courtesy of MO&Co., view the MO&Co. collection at www.moco-paris.com
Additional campaign photos will be released throughout the week on Models.com in this special Mo&Co. sponsored presentation.
Photographer: KARIM SADLI
Hair: ESTHER LANGHAM
Make up: DOTTI
Video Director: TIMOTHY DOUGLAS/ SWELL NYC