Pro News.

Jonathan Anderson and co. just teamed up with the studio behind Backrooms, Midsommar, and Ex Machina, but can the brand translate cinematic cool into meaningful style?

Fashion houses use photographers to reinforce brand identity. But as creative directors change more frequently, each bringing their own interpretation of an established heritage, does an enduring label require a singular way of seeing?

The feed supposedly learns what we like by being fed what it thinks we like through our interactions, but how sure are we that our own taste has not learned from the feed?