In the past decade, the rising inclusion of East Asian models from countries like China, Japan, and South Korea have reflected the uptick in those respective markets and the demand of diversity in advertising. While there is still much to be done in terms of inclusion, the rise of individuality in casting has been a noteworthy highlight thanks to social media. Long hair, short hair, freckles, tattoos, piercings – there is no set rubric on beauty rules and who gets the spotlight. Captured exclusively for Models.com by photographer Hao Zeng, we chose just a few of these ethereal new face beauties to display moody fall workwear with grace and a bit of edge.
Photographer – Hao Zeng for Models.com
Stylist – Connie Berg
Hair Stylist – Cyndia Harvey
Makeup – Frankie Boyd
Manicurist – Nori
Set Design – Jared Lawton
Models – Kiko Arai, Huan Zhou, Gao Jie, Manami Kinoshita, and Zuoye
Editor – Irene Ojo-Felix
Blazer and trousers – FRAME
Blazer – FRAME
Stylist Assistant – Leah Herrup
Hair Assistants – Remy Moore & Beth Shanefelter
Set Assistant – Sean Kryston