How does Karlie Kloss, the modern supermodel, become even more quintessentially quintessential? The answer is starting her own YouTube channel “Klossy”. With as much social media clout as Kloss has, try 2.8 million Instagram followers, it’s big news for her ever-expanding brand. Since 2007, when the St. Louis-born model entered the scene while still in high school, her career has been a force of its own. The leggy, okay really leggy (6’ 1”), ballet beauty has strutted down the runway for virtually every top designer imaginable and covered multiple Vogues, 30+ at last count. But besides her effortless and instant walk to supermodel status, she’s also managed to translate that attention into something that keeps pinging on the non-fashion world’s radar. In 2012 her collaboration project with Momofuku Milk Bar gave way to Karlie’s Kookies, with proceeds from the sales of her cookies donated to FEED Projects. She recently left her two year tenure as a Victoria Secret’s Angel and begins studying this fall at New York University. Oh and she’s absolute besties with another American sweetheart and heavy-hitter Taylor Swift. Her YouTube channel, where she’ll upload special behind-the-scenes videos filmed herself, is the next phase in her mainstream visibility. Is her success paving the way for other models to have their names familiarized for the masses? Either way we love all things Kloss.
