2012 Campaigns of the Year

The best ads of the year went beyond simply pushing product, they sold an image that was aspirational and pushed the boundaries of their brand’s identity. Take a look back at the ads that caught our attention and held it during 2012.

Prada S/S 12 
Steven Meisel – Photographer | Katryn Kruger, Meghan Collison, Elise Crombez, Guinevere Van Seenus, Natasha Poly, Ymre Stiekema – Models

Vintage glamour is a theme that has been run into the ground, but Meisel and Miuccia make it feel fresh. Hot rods and hot girls, the bluer than blue sky, those flame embellished accessories; it all came together to create a mood that was powerful and chic.

Ryan McGinley – Photographer | Katie Shillingford – Stylist | Anthony Turner – Hair Stylist | Lucia Pica – Makeup | Max Bellhouse – Set Designer | Christopher Simmonds – Art Director | Herieth Paul, Bradley Soileau, Charlotte Free, Dempsey Stewart, Ehren Dorsey – Models

Butterflies shouldn’t be so compelling, but McGinley’s rich colors and the pitch perfect casting made the entire scenario seem like a wonderful dream, all while subtly hammering home Edun’s socially conscious and earth friendly message.

Saint Laurent Paris F/W 12
Hedi Slimane – Photographer, Stylist, Designer | Anja Rubik– Model

What better way to introduce the rebranding of one of fashion’s power brands than to showcase the defining aspects of SLP in a slick advertising campaign starring one of the world’s foremost models? Hedi Slimane’s stark black and white photography and revamped take on Le Smoking worked beautifully.

Alexander McQueen F/W 12 
David Sims – Photographer | Camilla Nickerson – Stylist | Gideon Ponte – Set Designer | Suvi Koponen – Model

From the moment Sarah Burton’s dynamic F/W 12 collection appeared on the runway, it was clear that it was made for statement imagery. David Sims’ saturated campaign lived up to the collection’s promise, turning Suvi Koponen into a glamorous visor sporting heroine direct from an alternate universe.

Givenchy F/W 12 
Ph. Mert Alas and Marcus Piggott | Daniela Braga, Jarrod Scott, Joan Smalls, Rodrigo Braga, Simone Nobili, Stef Van Der Laan, Stella Tennant – Models

Double up – the trippy perspective plays used by Mert & Marcus on Givenchy’s F/W adverts, provided the ideal means of displaying a collection as multi-faceted and unique as Tisci’s. Add in the fact that is always entertaining to see models dancing, jumping and really getting into their poses and you have a highly memorable campaign.

Jason Wu F/W 12
Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists) – Photographer | Joe McKenna – Stylist | Gucci Westman – Makeup | Patrick Li – Art Director | Shalom Harlow – Model

Wu enlisted Shalom Harlow to capture the sophistication of his designs and as always the seasoned super proves the perfect muse. These ads captured the sensuality and very adult mood that Wu’s collections have been moving towards of late.

Kenzo F/W 12
Jean Paul Goude – Photographer | Marie Chaix – Stylist | Laurent Philippon – Hair Stylist | Yadim – Makeup | Simon Sabbah, Xiao Wen Ju – Models

Oh. My. Goude. Pure genius with an instant impact, Goude’s Kenzo campaign was one of the year’s most original.

Lanvin F/W 12
Steven Meisel – Photographer | Guido Palau – Hair Stylist | Pat McGrath – Makeup | Mary Howard – Set Designer | Ronnie Cooke-Newhouse – Creative Director | Stephen Wolstenholme of House & Holme – Creative Director | Zan Ludlum – Casting Director | Rachel Trachtenburg, Sebastian Simon – Models

Models fulfill the fashion fantasy, but outside of campaigns and editorials, clothes are worn by all sorts of different people. Lanvin’s campaign showcased a variety of wearers from all walks of life, united by the innate refinement of Alber Elbaz’s designs. Each and every person featured looked amazing in their own way and the intimacy of the portraits made it feel like we were taking a glimpse into the lives of these tastemakers.

Valentino S/S 12
Deborah Turbeville – Photographer | Karl Templer – Stylist | Mark Hampton – Hair Stylist | Pierre Orlando – Makeup | Bette Franke, Fei Fei Sun, Maud Welzen, Zuzanna Bijoch – Models

The delicate beauty of Valentino under the helm of Maria Grazia Chiuri and Pier Paolo Piccioli was highlighted perfectly by Deborah Turbeville’s atmospheric imagery. When the right photographer and the right brand combine, the end result can be magical and Turbeville provided an ideal showcase for the ephemeral beauty of the next generation of Valentino.

Mulberry F/W 12
Tim Walker – Photographer | Jane How – Stylist | Sam McKnight – Hair Stylist | Val Garland– Makeup Artist | Andy Hillman – Set Designer | Ronnie Cooke-Newhouse – Creative Director | Lindsey Wixson– Model

We know ‘Where the Wild Things Are’ they’re right in Tim Walker’s fantastical portraits of Lindsey Wixson for Mulberry. The dreamy shots added a bit of childish whimsy to Mulberry’s storied heritage, all while still focusing on the innate quirkiness of Emma Hill’s collection. Even amidst all the furry creatures and fairy tale fun it is hard to miss Mulberry staples like the Bayswater and Del Rey.

  1. for me for sure the GIVENCHY adds is the best one… super contemporary and dreamy

    rest feels very forced to me!

  2. The Lanvin campaign is easily my favourite – you’re so right everyone looks so incredible and the whole thing looks crazy expensive

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