The IMG nation goes for a bleached color treatment paired with a bold sans serif font to sell the most coveted body of models circulating at one agency right this minute. Whether quintessential (think Sasha, Lily Donaldson, Lara Stone, Jessica Stam, Freja) or new generation star (the likes of Kinga, Heidi Mount, Kamila F) the body of IMG girls will find themselves fending off a frenzy of bookings for NY S/S 09. But with this agency the great suspense always concerns which of that slew of newcomers will rise through NY, Milan and Paris to loom as the Next Big Girl. That is the great competitive drive that powers IMG to the status of market leader and it will be intriguing to see which girls manifest that ambition. Pernille and Charlotte (as seen in their exclusive MDX previews here: Pernille and Charlotte) have great advance billing and Cato Van E, of the Prada/Miu-Miu exclusives and her Model.Live buzz are certainly fielding some of the best options in town imaginable. A shrewd casting director however, will want to call in all of this New Faces show board as there is bound to be a surprise star lurking here. The IMG scouting network has been working relentlessly to corner some of the best girls emerging from the global mother agency system and it certainly shows. Let the booking wars begin.