Since Louie Chaban went to the head of the Women board, the industry has been watching for his first statement of intent. Well Women’s blockbuster S/S 09 package is very much that and then some. The package comes in a green cloth binder that flips open to an inside panel colored in a very luxurious shade of bronzed green. That color treatment shows up on the card font, which are a four panel fold-out signaling to a fashion audience that Women is now a proposition that invokes a super-distilled taste point, a predisposition for the iconic and a belief in women (not girls) as avatars of elegance and glamour. This was the way the modeling industry was convened in the 70’s and early 80’s and the very clever way it is modernized by art director Jason Duzansky makes that aesthetic feel both seductive and necessary. Interestingly enough, nowhere on the package does the signage S/S 09 appear, accelerating the value of the imagery as timeless. Women as a luxury brand, expensive and sophisticated…It’s a very seductive sell, one that refreshes all its now iconic girls (Carmen, Isabeli, Iselin, Natasha, Kasia, Maria Carla) while making its new generation (Naty, Toni, Jourdan, Viktoriya, Georgina) feel upscale and expensive. From picture choices to the layout, plus the bonus of exclusive Meisel images on Caroline and Naty’s card, this one clocks in as an undeniable extravaganza painstakingly constructed with maximum taste and uncompromised chic.

View the complete list of S/S 09 show packages for New York, London, Milan and Paris here.

 
Agyness1
Agyness
Agyness2
Agyness
Agyness3
Agyness
Agyness4
Agyness

 
Anne1
Anne
Anne2
Anne
Anne3
Anne
Anne4
Anne
 
Bruna1
Bruna
Bruna2
Bruna
Bruna3
Bruna
Bruna4
Bruna
 
Carmen1
Carmen
Carmen2
Carmen
Carmen3
Carmen
Carmen4
Carmen
 
Caroline1_1
Caroline
Caroline2
Caroline
Caroline3
Caroline
Caroline4
Caroline
 
Georgina1
Georgina
Georgina2
Georgina
Georgina3
Georgina
Georgina4
Georgina
 
Heather1_1
Heather
Heather2_2
Heather
Heather3_3
Heather
Heather4_4
Heather
 
Heloise1_1
Heloise
Heloise2_2
Heloise
Heloise3_3
Heloise
Heloise4_4
Heloise
 
Inguna1_1
Inguna
Inguna2_2
Inguna
Inguna3_3
Inguna
Inguna4_4
Inguna
 
Isabeli1_1
Isabeli
Isabeli2_2
Isabeli
Isabeli3_3
Isabeli
Isabeli4_4
Isabeli
 
Iselin1
Iselin
Iselin2
Iselin
Iselin3
Iselin
Iselin4
Iselin
 
Izabel1_1
Izabel
Izabel2_2
Izabel
Izabel3_3
Izabel
Izabel4_4
Izabel
 
Jourdan1
Jourdan
Jourdan2
Jourdan
Jourdan3
Jourdan
Jourdan4
Jourdan
 
Julia1_1
Julia
Julia2_2
Julia
Julia3_3
Julia
Julia4_4
Julia
 
Kasia1_1
Kasia
Kasia2_2
Kasia
Kasia3_3
Kasia
Kasia4_4
Kasia
 
Laragh1_1
Laragh
Laragh2_2
Laragh
Laragh3_3
Laragh
Laragh4_4
Laragh
 
Mariacarla1
Maria Carla
Mariacarla2
Maria Carla
Mariacarla3
Maria Carla
Mariacarla4
Maria Carla
 
Masha1_1
Masha
Masha2_2
Masha
Masha3_3
Masha
Masha4_4
Masha
 
Mina1_1
Mina
Mina2_2
Mina
Mina3_3
Mina
Mina4_4
Mina
 
Natasha1_1
Natasha
Natasha2_2
Natasha
Natasha3_3
Natasha
Natasha4_4
Natasha
 
Naty1
Naty
Naty2
Naty
Naty3
Naty
Naty4
Naty
 
Rosie1
Rosie
Rosie2
Rosie
Rosie3
Rosie
Rosie4
Rosie
 
Shannan1_1
Shannan
Shannan2
Shannan
Shannan3
Shannan
Shannan4
Shannan
 
Sheila1
Sheila
Sheila2
Sheila
Sheila3
Sheila
Sheila4
Sheila
 
Suzanne1
Suzanne
Suzanne2
Suzanne
Suzanne3
Suzanne
Suzanne4
Suzanne
 
Toni1
Toni
Toni2
Toni
Toni3
Toni
Toni4
Toni
 
Valeria1
Valeria
Valeria2
Valeria
Valeria3
Valeria
Valeria4
Valeria
 
Viktoriya1
Viktoriya
Viktoriya2
Viktoriya
Viktoriya3
Viktoriya
Viktoriya4
Viktoriya
 
Vlada1
Vlada
Vlada2
Vlada
Vlada3
Vlada
Vlada4
Vlada
 
Yulia1
Yulia
Yulia2
Yulia
Yulia3
Yulia
Yulia4
Yulia
 

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