Since Louie Chaban went to the head of the Women board, the industry has been watching for his first statement of intent. Well Women’s blockbuster S/S 09 package is very much that and then some. The package comes in a green cloth binder that flips open to an inside panel colored in a very luxurious shade of bronzed green. That color treatment shows up on the card font, which are a four panel fold-out signaling to a fashion audience that Women is now a proposition that invokes a super-distilled taste point, a predisposition for the iconic and a belief in women (not girls) as avatars of elegance and glamour. This was the way the modeling industry was convened in the 70’s and early 80’s and the very clever way it is modernized by art director Jason Duzansky makes that aesthetic feel both seductive and necessary. Interestingly enough, nowhere on the package does the signage S/S 09 appear, accelerating the value of the imagery as timeless. Women as a luxury brand, expensive and sophisticated…It’s a very seductive sell, one that refreshes all its now iconic girls (Carmen, Isabeli, Iselin, Natasha, Kasia, Maria Carla) while making its new generation (Naty, Toni, Jourdan, Viktoriya, Georgina) feel upscale and expensive. From picture choices to the layout, plus the bonus of exclusive Meisel images on Caroline and Naty’s card, this one clocks in as an undeniable extravaganza painstakingly constructed with maximum taste and uncompromised chic.