Campaign Mix

Nicole/Women. PH By Ian McLean

It’s that time of year again as agents worldwide are battling trying to land their charges the choice S/S 04 campaigns. With the $63 billion global luxury market slowly crawling out of a two year slump (US department stores like Neiman’s, Nordstorm’s and Bloomingdales are anticipating a year end sales increase of 10%-20%) maybe a canny agent will be able to broker better rates than those of the past year.
That said, this season saw a flood of new faces hitting the runways. Which ones will nab the blue chip campaigns is not as easily deciphered as in seasons past. Now that Tom Ford has telegraphed the message that his runway openers are not necassarily his campaign choices, speculation is rife on his next move . Will Hana/DNA be nabbed for YSL as per her first exit at the show or will agency mate Marija be the apple of Tom’s eye this season? And what will the tally be for Nicole Trunfio, Women’s newcomer who logged catwalk time for Fendi, Dolce and Gabbana, Gucci, Versace, Chloe, Valentino, Chanel and Lagerfeld Gallery.
Prada, which at the last minute revamped its runway line-up is doing a very good job of keeping its options open, leading to speculation that a”legendary” face just might be the clincher. Versace at press time seemed to be leaning in a “new direction” while Calvin Klein was opening up its jeans line to include a multiple girl booking. For the model-watching community, the best news of all might be the rumored return of Gisele Bundchen/IMG to the campaign sweepstakes. It’ll be an interesting November!

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