Posted by Stephan Moskovic | May 24th, 2016

Y/Project

The intersection of masculinity and femininity come to a head for French label, Y/Project. Belgian designer Glenn Martens has taken the starting point that his predecessor, Yohan Serfaty initiated and expounded on the then only menswear line to include women into the mix. The alternative minimal nature of the line tends to be just as fluid when it comes to inspiration as it is in being gender-specific. “We take any references we like regardless of era or subculture,” Martens breaks down. “The red thread is this quirky mix of anything. It’s all quite an emotional process. There’s no rule, it just happens, we do what we want and try to find some balance in between the extremes.” Martens fearlessly takes the familiar and stretches it out into something remarkably new, creating an unexplored lane all for himself, a feat, he regrets, that is quite difficult in fashion’s current state. “I guess that’s why I’m constantly pushing my limits, in search for whatever is frightening or challenging. We often take elements we initially don’t like and try to re-interpret them into something we love. During fittings we’re constantly questioning ourselves if we’re crossing the line or not.” That toeing of the line has paid off with an endorsement from Rihanna and a buzz that has unquestionably sparked the interest of the industry’s vanguard.

“I guess that’s why I’m constantly pushing my limits, in search for whatever is frightening or challenging. We often take elements we initially don’t like and try to re-interpret them into something we love. During fittings we’re constantly questioning ourselves if we’re crossing the line or not.”

Martens got his start studying in Antwerp at the prestigious Royal Academy of Fine Arts. The academy did well to cultivate its students without infringing on their ideals. The designer recollects, “I didn’t have the feeling they impose any artistic direction. They really pushed you to develop your own language. It’s a never-ending story of re-doing what you’ve started, dissect what you came up with and understanding what and why it is ‘you.’” During his final year he was recruited for a junior designer position at Jean Paul Gaultier. It was no wonder then that after graduation, while weighing the option between working for someone else first or himself, felt like an easy choice. “There’s no way you can predict all the shit that’s coming your direction if you haven’t been rolling in a company before,” Martens says. “I worked for an established French house, a young independent designer and in fast fashion before starting my own brand. I felt this good mix of anything prepared me quite well for the business.” After Serfaty died of cancer in 2013, Martens inherited the creative director role and slowly unveiled his new design aesthetic, evolving the established precedent of “sleek, elongated and tough” menswear design and moving the label towards being 50% unisex. As far as the LVMH prize nomination goes, the designer remains humble to the core exclaiming, “I’m trying as much as possible not to have expectations so the only thing I know now is that it´s great to be in the finals!” Great, indeed.

Above: Ava wears Y/Project F/W 2016 and Maryam Nassier Zadeh shoes
Adesuwa wears Y/Project F/W 2016, Maryam Nassier Zadeh shoes and her own jewelry

Ava wears Y/Project F/W 2016 and Maryam Nassier Zadeh shoes

Presenting Models.com’s exclusive spotlight on each of the 8 finalists of the LVMH 2016 Young Fashion Designer Prize in anticipation of their final presentation at the Fondation Louis Vuitton in Paris.

On June 16th, LVMH will announce the winner of their 2016 Young Fashion Designer Prize from a pool of 8 finalists – Aalto, Alyx, Brandon Maxwell, Facetasm, Koché, Vejas, Wales Bonner, and Y/Project. Started in November 2013, the prize was launched to champion standout talent and foster their labels. Winning means getting a seal of approval from a jury of fashion’s foremost designers and industry professionals like Nicolas Ghesquiere, Marc Jacobs, Riccardo Tisci, J.W. Anderson, Phoebe Philo, Karl Lagerfeld, and LVMH’s own Delphine Arnault. Aside from being recognized by the industry, the winner receives a 300,000 euro grant and a year’s worth of expert technical and financial support from the foundation. Of course, success in the industry for these designers isn’t dependent on winning, but it certainly sets the stage.

Photography by Steven Yatsko for Models.com
Stylist William Graper
Hair Joey George (The Wall Group)
Makeup Cyndle Komarovski (Honey Artists)
Manicurist Yukie Miyakawa
Producer Jazmin Alvarez

Art Direction Stephan Moskovic
Editors Irene Ojo-Felix & Steven Yatsko
Text by Irene Ojo-Felix

Models
Adesuwa Aighewi
Ava McAvoy

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