Numero Uno: Joan Smalls

Posted by Stephan Moskovic | September 1st, 2012

Numero Uno: Joan Smalls

What does it feel like to be the number one model in the world? KlossLondon goes straight to the source to find out in this exclusive peek into the world of brand-new numero uno, Joan Smalls. Find out how she rose through the ranks to the top of the heap, and what snagging that coveted place atop Top 50 means to her. See a whole new side of the groundbreaking beauty and celebrate her victory with this MDX special.

A video by KlossLondon

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62 Comments to “Numero Uno: Joan Smalls”

  1. TeeVanity says:

    Love her this is so amazing, so happy for her I approve.

  2. Eamon says:

    Wowee! Good work Joan – such a force, and an amazing attitude as well. Congrats!

  3. Stud says:

    Congrats Joan!!! You deserve it!!! Strong, beauty, and with an great personality to boot.

    An amazing Latina, Puerto Rican woman.

    You make all of us Latinos proud.

    Multiracial beauty! Never being put in a box!
    You’re a great representation of diversity!!

    Hopefully the reign of good girl supermodels is here!!!!

    Now all we need a US vogue cover with the new crop of Supermodels.

    Joan and Karlie for the Win!!!

  4. Taz says:

    I had always imagined Joan’s voice to be sultry/posh for some reason, but it isn’t. More young sounding than I expected. That’s not the point, but Joan is so amazing! True beauty, humble, talented.

  5. Nik says:

    wow…Wow….WOW!! I honestly thought it was Karlies for the taking, after her major September editorial/cover sweep. But CONGRATULATIONS to Queen Joanie. She is indeed in that group if ‘few’ now, and I can’t wait to see what’s next for her. (I am so smiling right now.)

  6. Vince says:

    GO GIRL!!! I’m so proud of her I knew this day was going to come!! She’s such a sweet girl and she truly deserves it!

  7. Azizi says:


  8. Azizi says:


  9. JOAN, congratulations!! You have worked so hard and you deserve this. It is ALWAYS a pleasure working with you. Thanks for the shout-out xoxo

  10. lynn says:

    Please, updates some profiles!
    I’m glad with the new ranking, though Karlie could be the number 1 as well.
    Bette Franke got See by Chloe (check her fashion spot and see by chloe facebook and website).

  11. sisi says:

    can i just say how great I find that you finally changed? however this is what i thought:

    -i honestly could not have chosen between karlie and joan, i’m not the biggest fan of either but still objectively impossible to me. i’m hapy for joan

    -some models on the top50 need to move up, kendra is booking a lot of stuff like armani code, toni has l’oreal and tons of campaigns, hanne gaby is back in with meisel, meghan is basically everywhere and in every w/interiew issue, karmen pedaru should move up with all these campaign repeatings, bette franke is getting great campaigns and has an impeccable runway review, caroline brasch nielsen should be higher too, freja could be out too, why are marie piovesan, xiao wen and sui he so high?

    -love the idea of industry icons because thats what they are, they are no supermodels! however I’m missing shalom harlow there and cindy in the supermodels?

    -i like how you have put the girls in alphabetical order where its not necessary to rank them against each other, thumbs up!

    -icould do without the hot list, but I think it will be a great way to have them there before moving to the top 50 too fast.

  12. olivier says:

    well deserved darling 😉

  13. GP says:

    She is really on the top of the game!! I don’t understand all other new lists, they are like to try fit every models in and make everyone happy.

  14. Mary says:

    Holy crap! Great choice Go Joan!

  15. Lucas says:

    Joan is a queen. Soon —-> Industry Icons


  16. Lucas says:

    where is the industry icons rinking.?

    Please, top, rankings. Competition is good, so good

    I’m so sad

    I want the rankings, please.


  17. VIZIONAIRE says:

    wowwwww! words cannot describe how happy i am right now. She deserves this so much!! The video really exemplifies her beauty and so much more.

  18. danielle says:

    Our Joanie is #1!

  19. carmen says:

    I totally saw this coming…i just didnt now if it was going to be a tie between joan and karlie. joan does have estee lauder and more blue chip campagins in the last year – like givenchy, chanel, fendi, gucci, mercedes,stel;la mccartney, roberto cavali, calvin klein jeans, estee luader and more. Meanwhile karlie is doing american manhassett and juicy couture. Either way, they bost deserve everything!!

  20. Eve says:

    Ugh, what an inspiration! Joan Smalls is phenomenal! Gorgeous, lean, talented, and graceful — she is, in every way, a force to be reckoned with! Congrats to her. xx

  21. Frankie says:

    I am really glad for her.
    She is beautiful, great and she deserved.

  22. anlabe32 says:

    Congrats Joanie

  23. Morgane says:

    OMG !!!!!!
    This is a crazy day !
    I have just seen all the changes on the rankings ! That’s crazy !!!
    I have waited for this moment for so long ! Lara Stone is not number one anymore!I love her so so so much but she deserves her place in the Industry Icons ranking. And I’m so happy for Joan Smalls ! She can be proud of her ! She’s just fantastic ! For me, she’s clearly one of the most beautiful women in the world, and an incredible model ! All she did in the industry is incredible! Catwalks, covers, editorials, everything was just so perfect ! She deserves this number one rank !
    Love Joan, Love Lara, Love !
    Love you <3 !!!!!!!

  24. Courtney says:

    Amazing!! Blessed to witness this. Go Joan.

  25. miguel says:

    much blah blah blah blah….I’m so happy.

  26. victoire LSG says:

    Dure vie que d’être mannequin

  27. ABDIEL says:

    She is a model in all senses… SO HAPPY! SO INSPIRATIONAL… VIVA PUERTO RICO!

  28. carolS says:

    OMG!! Christmas came early this year. Couldn’t have happened to a more amazing person.

  29. LD says:

    Congratulations Joan!!! lol, at the soundtrack; it’s so fitting.

  30. MIa says:

    LOVE this.. great energy

  31. KlossLondon says:

    Congratulations Joan, it was a pleasure working with you!

  32. oksav says:

    i met you with chloe @ broadway,last year. you truly deserve this! congratulations!!!!!!!!!

  33. lilly says:

    FINALLY. well deserved. congrats joan your an inspiration to all.

  34. Bertrand says:

    WELL DESERVED!!! I knew it!!! I knew that this girl was going to be a superstar in fashion!!! In such amount of time she did it all!!! GREAT GIRL!!!

  35. Donna-Onna says:

    I am.very proud of what Smalls have done to become number one. I been waiting for this day to happen and here it is.

  36. JUNIOR! says:

    She is so amazing girl.
    His face is incredible and his body is so perfect.

    Your beauty is eternal since now.
    In a next future she is on the VIP list in the fashion world.

    Joan is GREAT!

  37. evr says:


  38. Katie says:

    Wow! I’m so excited for her! She is without a doubt the girl who deserves the new no.1 spot she is the best. I totally predicted this a year ago, but I’m still pleasantly surprised that it’s true. Go Joan!

  39. Raphaeyetoy says:

    She’s absolutely handsome! Nothing to do with all the blondes models all the same!! She is so diferent, a real TOP MODEL!!! THIS IS WHAT THE FASHION NEEDS!!!!! JOAN SMALLS… You deserve it Joan! Congratulations!

  40. JI says:

    I know this day will come, congratulations Joan, <3 u!!

  41. john says:

    she’s cool, and like the new ranking but seriously shame on you for not ranking Sasha Pivovarova anywhere anymore.. she is an icon in my eyes, so.. go fix it!

  42. David says:

    Words can’t express the joy in my heart with this news. I love it when someone works hard to achieve something and it finally happens for them. In a period where models are bland with zero personality, we get a beacon of light in the form of Joan Smalls. Such a bubbly personality, stunning beauty, and great work ethic.

    I was divided between Karlie and Joan for the number one spot because I believe that the two of them are working on a level far beyond the other girls are right now. As we neared the end of August I thought Karlie would prevail given her September covers, however, I applaud MDC for acknowledging Joan’s struggles and the difficulty of being a model of color in an industry where beauty is mainly celebrated as being “white.”

    Congratulations to Karlie and Joan but to Joan I say thank you for being a shining ray of hope to millions of young boys and girls around the world who are made to believe that being of color is a challenge. You’re constantly breaking down boundaries and making people aware that beauty is far beyond what they see represented in the magazines. Wishing you all the best in your future and I look forward to seeing what’s next for you!

  43. I don’t know who should be #1, what I know is Joan is simply drop dead gorgeous and definitely one of the best models around – and yes, both things are quite plain to see…

  44. Latoya says:

    I am BEYOND THE MOON!! Congrats Joan!! Has there ever been a model of color on the top of the 50? Regardless, Joan deserves this, she is tearing up the modeling game right now.

  45. she looks a bit commercial for me
    but i get why she’s number 1

  46. Tito says:

    It’s about time! Fashion needs diversity. Congrats Joan!

  47. Renny Chivunga says:

    I am so proud of Joan thank you for being wonderful and amazing! May you continue to be a inspiration to other dark girls! I wish you even great success! All my love to you girl!

    To MDC thank you for being fair!

  48. Neville says:

    Wintour better give her a COVER!!!!!!!!!!!!

  49. slinnea says:

    I hav really grown to be a fan of everything that she does – her personal style, her editorials, her personality, etc. The list goes on and on and on. She deserves a GUCCI only girl more than anyone, including Karmen who they keep choosing!!!