Posted by Stephan Moskovic | June 7th, 2018

In Discussion With:
Starworks’ Greg Krelenstein

A good cover can be hard to come by. Just ask Greg Krelenstein, talent director at global brand development agency, Starworks Group. For the past 18 years the agency that’s one part talent rep, another part PR company has successfully been able to merge fashion, beauty, and entertainment into one seamless package. And in all the fray, Krelenstein has had the envious task of matching fashion magazines and brands, eager for social clout with the top pop culture influencers today. A Rihanna takeover times four for Dazed? Connecting Solange with Calvin Klein’s #mycalvins campaign? Nicole Kidman in cowboy regalia for Love? All his work. With magazines struggling to stay relevant, Models.com in partnership with Ford Models interviewed Krelenstein on bridging the gap between print and digital, the merits of youth-driven content and what makes a great cover special. Check out the second part of our “In Discussion With” series above.

A Models.com & Ford Models (New York) co-production

Interview / Christopher Michael
Editors / Stephan Moskovic & Christopher Michael
Directed by Jeremy McClain
Associate Editors / Irene Ojo-Felix & Steven Yatsko
Special Thanks / Ashton Do & Puriya Mirzamohammadi
Text / Irene Ojo-Felix

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2 Comments to “In Discussion With: Starworks’ Greg Krelenstein”

  1. Jumera says:

    Hello my name Jumera L. Cotton a 22 year old inspired model actress I want to become a model and looking for someone to sponsor me

  2. Well I’ve been told I should look into modeling.

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