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What Verve!


Cover of Fairy Tale magazine. Design by Vier5
Oh the perils of graphic design. We're so overloaded with classic and apropriate imagery (that damned Arial font everywhere, the tasteful Brodovitch crop) that sometimes we feel like like M/M spelt the end of graphic design history. But there is clearly hope. Looking incredible for now is the work of Paris based graphic team Vier5 who are making punters blink twice with their loose yet elegant work. The fonts are adventurous, their use of space is novel and with clients like that eternal market leader, Colette giving Vier5 dibs on their in-house magazine it looks like the Zeroes are starting to evolve a unique design aesthetic. And not a second too soon!

Fast Fashion


Meanwhile on the old school Jamie Reid graphic tip...Yellow Fever strikes again with their now bi-annual bash (co-hosted by MDC) . This season, events go all grown up at tonight's Milieu dinner but we're pretty sure lots of steam will get blown off at the 10pm post-party. Stay tuned for a full on post-Fashion Week wrap up in next week's OTM.