Of The Minute
March 16th, 2012 by Janelle | Model News
comments (43)

Arizona Muse by Josh Olins for British Vogue

From the moment she stepped onto the scene, the Arizona Muse momentum has been unstoppable. In quick succession she completed all the coveted top model requirements; Vogue Italia cover – check, Vogue Paris cover – check, blue chip campaigns – check, Lagerfeld appreciation – check, first name only recognition – double check. It is hard to think of another girl who has made such an impact in such a short period of time, so it feels only natural to see Miss Muse join the ranks of that most exclusive of clubs, Estee Lauder face. The beauty giant has announced Arizona as its latest spokesperson and global face, joining a diverse and impressive roster of women including Carolyn Murphy, Hilary Rhoda, Joan Smalls, Liu Wen and Constance Jablonski.

Arizona by Peter Lindbergh for American Vogue

“Arizona is an incredible modern beauty who will help us continue to elevate the style and aspiration of the Estée Lauder brand,” said Richard Ferretti, Senior Vice President and Creative Director, Estée Lauder. “Her rise to the top of the fashion world in such a short time proves she has the look, poise and personality to resonate with women around the world, in imagery as well as in person.”

Arizona has quickly become one of fashion’s most recognized faces, on the runway, in magazines and in fashion campaigns,” said Aerin Lauder, Style and Image Director, Estée Lauder. “She has the timeless elegance that will make her a fashion and beauty icon of her generation. I am thrilled to welcome Arizona into the Estée Lauder family.”

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43 Comments

  1. lp says:

    Sui He needs a beauty campaign like this.

  2. jake says:

    she does not deserve this! she is overrated and completely uninspiring. her walk is horrendous and her posing is, if possible, slightly worse than her walk. well, that is poorly written because nothing can be worse than her walk. censor me if you will but its a valid opinion.

  3. miguel says:

    No, definitely not.

  4. Chelsea says:

    Unexpected but good for her. I always had a feeling that Lancome would scoop her up but it looks like EL got there first.

    Estee Lauder always has the most beautiful models.

  5. Thomas says:

    I wonder how those haters who said she’d burn out feel right now?

    Admittedly this season wasn’t that great for her, but I think that’s more of a hair thing than anything else, and I bet the EL folks will take care of it.

  6. d says:

    she’s perfect for estee lauder.

  7. Robert says:

    Arizona for Estee Lauder? UGHHH, I don’t know, she just doesn’t have the beauty.

  8. Not on the guest list says:

    No more Arizona on the runways, THANK YOU, GOD!

  9. Chelsea says:

    She’s not my favorite either but I don’t dislike her. I’m a little surprised though; she doesn’t fit into that classical beauty that Estee Lauder models like Carolyn, Hilary, Liya, Constance, and Joan do.

    However, all of her haters have reason to celebrate; an EL contract means that she’ll really have to cut down on her shows like Hilary and Constance did.

  10. Not on the guest list says:

    I’m not a hater, I’m just someone who demands a decent walk on the freakin runway!

  11. Luca says:

    please change something in the top 50 ranking. Arizona needs the 1st spot. In almost 3 years she had the biggest campaigns like YSL, Prada, Fendi, David Yurman or Isabel Marant and covers such as Vogue Italia, Paris or UK. She’s a regular in all the 4 editions (UK, US, Italia, Paris) and now…. ESTEE LAUDER. Natasha Poly is yet in the top 50. How can you do that? it’s an insult for her. She’s in the industry from 2003. She had 7 Vogue Paris covers, 1 American Vogue Cover. A Gucci’s icon. She did Prada, Balmain, Givenchy or Louis Vuitton campaigns. She’s a regular in Vogue Paris. Many fashion magazines like Vogue Russia, Muse or Vogue Spain did an issue dedicated to her. 2 Pirelli calendars in a row. And now…… a big deal, L’Oreal contract. She’s totally ready for her icon spot.

  12. Marcus says:

    Not my first choice but I can see why they picked her. Still waiting for heavenly Anja to get a major beauty campaign.

  13. Chelsea says:

    Not on the guest list,

    I totally agree! That’s the thing I hate about her.

  14. Missy says:

    bored.com
    She really does not deserve this… I agree with Not on the guest list! Naf

  15. anlabe says:

    I love Arizona. She’s so beautiful that this was bound to happen. People who say she doesn’t deserve this are probably jealous that they’re fave model isn’t getting as much work as Arizona does.
    Sure, her walk isn’t the best, but it’s not 2008 anymore. Walks aren’t important anymore, and I wonder if it ever was so important. Just look at Lara, Sasha, Angela or Joan who have terrible walks but are successfull like Arizona.

  16. anlabe says:

    @ Luca, agree. Make Arizona number 1 with Joan as a good runner up for 2. Lara, Natasha and Sasha are icons and they deserve better than the top 50.

  17. Luca says:

    we are here with our thought about the rankings
    http://www.rtvgames.com/showthread.php?t=23762&page=40

  18. Not on the guest list says:

    Runway is not important?? Say that to Natasha P. or Mariacarla and I bet they gonna slap you in the face!

  19. Lily says:

    I got to love all these people who think the MDC rankings have something to do with reality. Dream on, girl!

  20. ArizonaLove says:

    I don’t get all the hates. She’s my favorite model ever <33 I love her cute personality. She deserve all the success.

  21. MODELLOBELLO says:

    ARIZONA DEFINITELY DESERVES THE NUMBER ONE SPOT, IF WE BASE IT ON ALL THE CONTACTS AND APPEARANCES SHE IS GETTING. COME ON WHO GETS THOSE CONTRACTS? NOT ALOT!!! PEOPLE NEED TO STOP BASHING HER, INSTEAD APPRECIATE HER WORK EFFORT. BUT I WOULD CRITIQUE HER THOUGH, SHE IS DEFINITELY A BIT BLAND AND NEEDS TO PROVE TO PEOPLE THAT SHE IS DESERVING. THERE ARE MORE DESERVING MODELS OUTTHERE FOR THIS CONTRACT AND THE OTHER CONTRACTS AND COVERS THAT SHE HAD GOTTEN. MAGAZINE COVERS SHOULD ALWAYS BE BETTER THAN THE LAST, AND PUTTING ARIZONA AND A BLAND CONCEPT DOES NOT DO JUSTICE, LUI WEN OR JOAN ARE THE TYPES THAT CAN PUT A POW EVEN IN A BLAND CONCEPT, BUT IM SURE ARIZONA CAN GET IN THAT LEVEL WITH *EXPERIENCE* THE POWER PEOPLE IN THE INDUSTRY OBVIOUSLY USED THEIR POWER TO CREATE A STAR. BUT THEY SHOULD LEARN THEIR LESSON NEXT TIME. A MODEL SHOULD PROVE THEMSELVES FIRST BEFORE ATTAINING A HUGE CONTRACT. IN OTHER WORDS CONTRACT SHOULD NOT TRY TO MAKE A STAR, A STAR SHOULD GET THE CONTACTS! I RESPECT ARIZONA THOUGH AND IM VERY PROUD OF HER,! ONE DAY SHELL PROVE HERSELF

  22. Nik says:

    I agree with Luca and Anlabe, Arizona is hardcore. Only Daria W. and Gemma had such a fast ascension to the top, but Arizona has matched the same momentum. She is just amazing to me. She is not my fav, but you just can not deny her craft. Sidenote: If I were a moderator for MDC, I would indeed bump here up a bit. She should be #3 at least. The girls from the 04-06 era who are still in Top 5 need to go to the Icons ranking. Natasha Polt has no biz on Top 50, as she has well exceded the life of an ordinary top model.

  23. ceecee says:

    @MODELLOBELL: please learn how to turn off the capslock next time
    Anyway, i not a fan of arizona, so i don’t think she really fit that well like constance and joan or liu. Can’t advoid the fact that she has a stunning smile, but for me her catwalk is killer, and sometimes her appearance on the covers is just weird. Sorry

  24. savok says:

    First of all, Natasha Poly signed with L’oreal. And if anyone deserve the n.1 spot thats her.Girl really worked, very,very,very, veryyyy hard to achieve who she is!!!!
    Second why not Karlie Kloss or Kati Nescher or Anja Rubik,Cora Emanuel???? I saw Arizona entering Indochine seriously not impressed at all!!!!!!!!!! Her walk is like a Robocop… Any real inner smile from her? I dont hate her!
    But, seriously, girl in her head think she is Linda Evangelista… You cant replace Linda, you can only be her reductive imitation…
    I think this contract was set by a certain powerful dominitrix who somehow is not always right…
    I wonder hor Freja feels for this…

  25. Annie says:

    Fantastic choice! Arizona’s face is striking, she will look wonderful for Estée Lauder.

    Love the girl.

  26. amby says:

    Her walk is horrendous but im hoping her Estee Lauder will be as good as her Vogue Paris cover.

    I really enjoyed reading the mixed comments about her EL stint :D Wait until her print ad comes out and we shall see more comments!

  27. Gene says:

    Not an Arizona fan by any means, but I can see why they picked her. She has a sort of face/beauty that is more relatable to average women. But there are definitely true beauties in the top 20 even who would be better suited for a cosmetics campaign like Estee Lauder. Girls like Sigrid and Jac, who have both done beauty campaigns for Chanel, would be perfect choices. Even a new face like Sui He would be a better choice than Arizona.

    But oh well…hopefully Estee Lauder will use Arizona as little as possible and just stick to keeping Constance and Hilary as the main faces.

  28. Agent D says:

    YEAH I have to agree.. her walk hurts my eyes

  29. Blah says:

    Arizona is beautiful and comment her for her hard work and balancing it with motherhood and even fatherhood! Props for that she is a super mom

  30. specialfashion says:

    to be honest, dont get why she got so much sucess recently, she s becoming big big name quickly. I think Arizona is a normal beauty

  31. tim says:

    I love her. but her walk. I hope she can improve that.

  32. Sean Dorsey says:

    arizona has arrived for a while and we are fed up of her already!

  33. thorn says:

    funny how the haters dominate this page. for me arizona deserves that beauty campaign, thus, solidifying her status as supermodel. mdc, wtf, she needs to be number 1 now! as in NOW!

  34. Frida says:

    She’s gorgeous !

  35. Valentina says:

    You guys are so mean. She is a model you know (good or bad in your eyes, she is one), whatever we like it or not…

    :)

  36. carola says:

    Oh come on. Arizona is a great model but she’s no beauty girl. Isabeli Fontana would’ve been great, or Natasha Poly.

  37. Cody says:

    She’s fantastic. She had a story. Majority of her vogue covers are beauty shots and her most popular editorials had amazing beauty head shots also. It’s only fitting that she gets this contract. Plus, not to mention the girl is a mom taking care of a little boy. Clearly hard work is involved when you can sustain this kind of career and also motherhood. Well deserved for sure.

  38. iveri.Qitesashvili ( Model ) says:

    :* :* :* :*

  39. Daniel Chodusov says:

    I do find Arizona uninspirin, but also, I understand why she's so popular these days. She looks pretty much ordinary so, "commoners" can easily identify themsmelf with her, they want someome who looks like a regular woman, one of them, not some really really good looking doll-face model, who looks fabulously, but also weird in the same way. People seems to be bored with fairy girls, they want real ones. And I don't like this trend.

  40. mimi says:

    Gorgeous! She looks a little like Natalia Vodianova in the first pic, same beautiful smile. I love her brows!

  41. natalia says:

    getting a contract with EL = less runways? i dont think so coz liu wen and joan smalls practically appear on every show for fall 2012 in new york, london, milan and paris (be it major designers or not)
    but im not a fan or arizona.. i think she does great editorial, so-so on the runway but i still dont get why she get EL contract, her look doesnt translate with the natural elegance all the other EL models has :(

  42. Сергей Ковалёв says:

    I really like this model :)

  43. Сергей says:

    I really like this model :)

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