Since Louie Chaban went to the head of the Women board, the industry has been watching for his first statement of intent. Well Women’s blockbuster S/S 09 package is very much that and then some. The package comes in a green cloth binder that flips open to an inside panel colored in a very luxurious shade of bronzed green. That color treatment shows up on the card font, which are a four panel fold-out signaling to a fashion audience that Women is now a proposition that invokes a super-distilled taste point, a predisposition for the iconic and a belief in women (not girls) as avatars of elegance and glamour. This was the way the modeling industry was convened in the 70’s and early 80’s and the very clever way it is modernized by art director Jason Duzansky makes that aesthetic feel both seductive and necessary. Interestingly enough, nowhere on the package does the signage S/S 09 appear, accelerating the value of the imagery as timeless. Women as a luxury brand, expensive and sophisticated…It’s a very seductive sell, one that refreshes all its now iconic girls (Carmen, Isabeli, Iselin, Natasha, Kasia, Maria Carla) while making its new generation (Naty, Toni, Jourdan, Viktoriya, Georgina) feel upscale and expensive. From picture choices to the layout, plus the bonus of exclusive Meisel images on Caroline and Naty’s card, this one clocks in as an undeniable extravaganza painstakingly constructed with maximum taste and uncompromised chic.

View the complete list of S/S 09 show packages for New York, London, Milan and Paris here.

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This post's tags: Agyness, Anne V, Bruna Tenorio, Carmen Kass, Caroline Riberio, Georgina Stojilkovic, Heather Marks, Heloise Guerin, Inguna Butane, Isabeli Fontana, Iselin Steiro, Jourdan Dunn, Julia Oliv, Laragh Mcgann, Mariacarla Boscono, Masha Tylena, Mina Cvetkovic, Natasha Poly, Rosie Huntington Whitely, Shannan Click, Sheila Marquez, Suzanne Diaz, Toni Garnn, Valeria Dmitrienko, Viktoriya Sasonkina, Vlada Roslyakova, Women Model Management, Yulia Kharlapanova

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24 Comments

1. JASON says:
   August 25th, 2008
   at 7:03 pm

   B.E.Y.O.N.D.

   B.A.N.A.N.A.S

2. photorama says:
   August 25th, 2008
   at 8:32 pm

   Brilliant, an all star cast!
   What about the Meisel images, which ones, any info?

3. alyssa says:
   August 25th, 2008
   at 10:25 pm

   i love bruna!!!!!! can she be a star this season please??????

4. raie says:
   August 25th, 2008
   at 11:43 pm

   carmen never ages a day!!!!!

5. raie says:
   August 25th, 2008
   at 11:45 pm

   i love this board :D

   i thought agyness was with dna?…confuse

6. jello says:
   August 25th, 2008
   at 11:57 pm

   where are snejana, hilary, julia, daria and hanas showcards?

7. Natalia says:
   August 26th, 2008
   at 12:24 am

   Incredible board!!

8. Kate says:
   August 26th, 2008
   at 6:44 am

   Rosie HW finally included in the show package! After her absence last year can’t wait to see what shows she’ll book.

9. ryder says:
   August 26th, 2008
   at 7:28 am

   stars! stars ! stars!
   i just love what they did with cards!
   my fav is laragh… just cant stop
   liking her.and heloise!

10. Kak rock says:
    August 26th, 2008
    at 8:50 am

    Jayduz NEVER disappoints!!!
    YUMMY package yummy photos…scrumptious!

11. Kim says:
    August 26th, 2008
    at 11:50 am

    I am also curious to know how come Agyness is in the women show package but still on DNA’s board?
    Women for sure has the best group of girls

12. Kuzya says:
    August 26th, 2008
    at 3:57 pm

    And I Love Yulia!!

13. nudelhirsch says:
    August 26th, 2008
    at 7:30 pm

    Agyness was reported to switch to Women by december, but they decided to include her in the showpackage already.

14. ED says:
    August 26th, 2008
    at 9:37 pm

    OMG!!!!!!
    WOMEN ROCKS!!!!

15. em says:
    August 27th, 2008
    at 1:01 pm

    why does she have 4?…

16. betty says:
    August 27th, 2008
    at 1:09 pm

    4 what? Each girls have 4 pics because it’s a special fold out
    card. That’s the one thing the Internet can’t capture, the
    actual feel of opening up the card :)

    Betty
    MDC

17. josh says:
    August 29th, 2008
    at 10:44 am

    Bruna is so gorgeous and charismatic. Love her love her love her.

18. Kim says:
    August 29th, 2008
    at 11:57 am

    Nudelhirsch
    Thank you so much for the info on Agyness

19. hanie says:
    September 1st, 2008
    at 7:04 pm

    Wow! Beautiful beyond words! When you said Caroline I thought you meant Trentini. Apparently it’s Ribeiro! It doesn’t matter: I LOVE Caroline Ribeiro. My all-time favorite model.

20. betty says:
    September 2nd, 2008
    at 8:19 pm

    Hanie:

    I have to say about Caroline Ribeiro… Probably one of the
    NICEST, SWEETEST people on earth. So genuine, so classy, she’s
    truly someone who deserves the best in life.

    Betty
    MDC

21. shauna says:
    September 4th, 2008
    at 2:45 pm

    where is martha streck?

22. Fern M. says:
    October 14th, 2008
    at 1:40 am

    JASON, you ARE bananas! I need you on my team. The tents need you. As Rachel would say “I die”, while Pat would say “you go gurl! (BP)”, however Denosh would say, “very smiley” and My Cell would say “It’s better than Degrassi!”
    Even Aubrey recognizes that it’s more than “just pretty pretty Aubrey”
    I say that this is “AMAZING” and I will make sure that you are always in row #1.

    love,
    Fern

23. C-la-Créative says:
    January 21st, 2009
    at 11:03 am

    Yulia is my favourite now. Amazig face! At some fotos she reminds me a bit of actress Eva Mendes… What a beautiful girl.

24. Rick says:
    June 10th, 2009
    at 11:17 am

    Morre de Inveja da Gisele! sonha,mas sonha alto,bem alto,pra um dia ver se chega nos pés dela,e ve se faz mais campanhas pra parar de roubar os sapatos dos outros

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