DKNY’s Powercouple

Images by Betty Sze for

DKNY understands the heart of NYC, so naturally the brand’s latest fragrance manages to capture that essence into a bottle. Crowds came out in full force to see real life couple, Anja Rubik and Sasha Knezevic reenact the campaign’s imagery in the middle of New York’s Times Square. With everyone from beauty enthusiasts, model fans and of course, bemused tourists crowding into Sephora for a glimpse, the atmosphere was filled with energy and excitement. MDC talked to our favorite model twosome about what it is like to work together and how it felt to shoot a campaign in the middle of NYC’s busiest streets.

  1. he has a little Guillaume Canet vibe going on…
    I love Anja so much pretty I hope we get to see some offsping soon…

  2. She’s a Gemini and he’s a Virgo – not a good match. But thats just according to astrology hehe. They look lovely <3

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