Of The Minute
» View all Agencies Show Packages here
comments (47)

Ford Models S/S 11 Women show package

The very framework of the modeling industry we work with today was forged by the historic Ford Models. The language of “options” for clients, the idea of the model as a prime commodity, the concept of global scouting are all ideals pioneered by Eileen and Jerry Ford as they slowly built an empire. And so Paul Rowland’s premiere show package as the new head of Ford Management takes on a special poignancy. That poignancy comes from it’s retro aesthetic as, true to form, Rowland has chosen to re-imagine the Ford girl as a kind of louche 50’s socialite every bit as peverse as she is proper. Irony is the original Ford girls (sans the Rowland twist)  looked something like this, all white gloved and be-hatted. It’s instinctively clever problem solving as this show package plays with the agency’s legacy as much as it keeps Rowland’s message that fashion is not fashion until it gets twisted. It’s a move that’s bound to keep them talking but the subtext to this extravaganza (of mad hairstyles and lavish sets, twinsets and pearls) is that Paul Rowland intends to keep the new Ford proceedings provocative. As opposed to  washed out and carefully commercial. Beyond “provocation” and “extravaganza” new Ford faces like India, Sima and Olivia are perfectly poised to be major contenders this show season. Rest assured, Ford’s  courage in it’s re-branding might well find rich reward from fashion’s most directional ranks this SS11. And then that would be but Vol. 1 in the journey.


AVE


AVE


AVE


HANNE


HANNE


HANNE


HELLE


HELLE


HELLE


ROSE


ROSE


ROSE


TAO


TAO


TAO


MAYARA


MAYARA


MAYARA


RACHEL


RACHEL


RACHEL


MARIEL


MARIEL


MARIEL


VIKA


VIKA


VIKA


JULIANA


JULIANA


JULIANA


RANYA


RANYA


RANYA


TAYANE


TAYANE


TAYANE


EMILY


EMILY


EMILY


ALANA


ALANA


ALANA


DAIANE


DAIANE


DAIANE


OLIVIA


OLIVIA


OLIVIA


HYONI


HYONI


HYONI


POLINA


POLINA


POLINA


SIMA


SIMA


SIMA


ANTONELLA


ANTONELLA


ANTONELLA


INDIA


INDIA


INDIA


HILDIE


HILDIE


HILDIE


KAROLIN


KAROLIN


KAROLIN


KATE


KATE


KATE


CHARLENE


CHARLENE


CHARLENE


DAFNE


DAFNE


DAFNE


ANNA


ANNA


ANNA


ANA


ANA


ANA


KARMEN


KARMEN


KARMEN


CREDITS


CREDITS

Related posts:




» View all Agencies Show Packages here


This post's tags:

47 Comments

  1. Chris says:

    OMG Look at Dafne Cejas! sooo versatile, Antonella’s looks is great

  2. Misscongeniality says:

    Would Eileen approve of having a guy in the package?

  3. nico says:

    dissapointing to say the least

  4. NIGHTGOAT says:

    Misscongeniality,

    Who is the guy in the package for Mrs Ford to approve or disapprove?

    * * *

    What might have been a tricky first show package for Paul Rowland at Ford has been masterfully handled. He has clearly shown deference to the Ford legacy and at the same time did it his own way. He and his girls seem to have settled in nicely at Ford and I look forward to seeing more from him.

  5. Josh says:

    Ever since the new head of Ford has stepped in, the diversity within the agency has been thrown right out the window.

  6. eek says:

    No cards for Valerija K or Karlina or Crystal or Kelly M? They’re not walking?

  7. Ryan says:

    Not a good look on anyone, except Dafne…
    Great girls, but unflattering shots

  8. fashionhoundz says:

    Paul is pure genius. Love Rose,Mayara,Mariel,Tayane,Alana,Hyoni,Polina,Kate.

  9. faithful says:

    Charlene is amazingg!

  10. modelsandstyle says:

    very very excited about HILDIE and DAFCE C.!!!!
    http://www.modelsandstyle.wordpress.com/

  11. fashioncares says:

    Im not a fan of the cards just because everyone looks so alike. I would like to see something better on Anna J as well.

  12. modelsandstyle says:
  13. Randy says:

    Charlene is stunning! She captured the look of the theme. Amazing girl!

  14. nelly says:

    Boring..Girls look like Drag Queens

  15. kerri says:

    I understand he tried to do something different, but it does not work.
    It is a bad ripoff of Prada/Mad men? He should leave the photography
    to the masters. He should just book models….

  16. MissB says:

    They look like men. This is terrible.

  17. tag says:

    I love the idea of this, but they all look like Lady Bunny.

  18. estmulleady says:

    dafne is the girl …..omg ….look so amazing….antonella looks great too

  19. Coco says:

    MOST look like drag queens, a shame :(….WOW horrible.

  20. riseltan says:

    Where’s Chanel Iman and Jacquelyn Jablonski? Did they switch to new agencies?… anyway, I still love Ford and I love the show cards! Charlene, Tao, Alanna and Hanne!

  21. legz says:

    I’ve loved all of Paul’s concepts, the man is genius in our industry. However,I do not like this one – it’s not flattering to the models at all….

  22. mssenger12 says:

    where is crystal renn?? :(

  23. fasshionV says:

    Not every girls is made for this look, but “woman” is totally “The look” of the season!
    Paul IS a genius! And Beauty is finally back!

  24. tony long says:

    agree with the rest that the styling is a bit off but overall the concept is pretty cool…great group of girls

  25. bee says:

    wow…so many diversity in this list… great job

  26. georges says:

    Completely in love with Hyoni, Hanne, Rose, Mariel, Karmen, Tao, Polina, Tayane. Beautiful women. It just keeps getting better!!!!!!!!!!!!!

  27. ottawa says:

    Where is Ming?? :(

  28. lolly says:

    love the girls themselves, but k @ paul’s “genius.” this is an overpriced farce.

  29. maxX says:

    Definitely unique from the batch of packages in this Spring Summer 2011! Although some shots do not reflect or highlight the beauty of the models, however what Mr Rowland is trying to convey is the natural real women look and I think this exudes this package clearly. A great diverse cast of girls! from Russian to Japanese to Filipina to Brazilian…thumbs up! Love Charlene and Tao and Karmen!

  30. jgp says:

    Charlene! she’s such a chameleon…she looks different here from her editorial in Vogue China.

  31. redgonewild says:

    Wow really love the concept Paul Rowland is a genius. Have to say love how conceptually he executes his ideas. Love Helle, Dafne, Tao and Karmen. I am sure ford is going to have major season.

  32. Natalya says:

    REALLY cool concept!!!!

  33. tRIsh says:

    DAFNE …………. OMG! I did not recognize! stunning and beautiful! DAFNE AWESOME …!! AND ANTONELLA GRAEF AND ROSE, BUT ALSO VERY SURPRISING ……. DAFNE gets the credit … DAFNE I LOVE YOU!

  34. chio ming says:

    where is Valerija Kelava???? :(

  35. Laura says:

    That’s NOT flattering on most of the girls.

  36. Aj says:

    … nobody really likes this pack, so they probably got to the point!
    if it was another agency doing the same …… disaster!

  37. MODELS AND STYLE says:

    mhh where is anne sophie monrad?! So thrilled to see Hildie!!
    http://www.modelsandstyle.wordpress.com/

  38. james says:

    i agree. Where is anne sophie?! she has always been my favourite in fords package.

  39. Ida Karuka says:

    love it! love it! love it! PAUL ROWLAND ROCKS!!!

  40. Anne D. says:

    Where’s Kelly Moreira?

  41. gabe says:

    Where is last January’s SOTW winner???!! All that pomp and circumstance and she’s still not deemed gorge enough to be in this show package?

  42. maXX says:

    Gabe: You mean Karlina Caune? Unfortunately she didn’t do well last season and she only walked for Stella McCarthy for Resort 2011

  43. Juve says:

    Where is Juliana Imai, the most beautiful asian model?

  44. Lolita says:

    isn’t caroline in their showpackage?
    She is new

  45. PHOTOMANIAC says:

    Let’s face it! Genius = Jealousy. This package is Supreme. . . ooops. . .I mean FORD!

    Brilliant Paul!

  46. Modelwatcher says:

    Paul will NEVER fall.
    Paul can NEVER fall.
    Ford now has it all…PAUL.

  47. AEE says:

    I´m really dissapointed that Dafne C. didn´t do a lot of shows. I really wanted to see more of her. Hope she does better in Europe.

Post a Comment:

Related posts:


Get all the latest scoops first, follow us on:
twitter: @models
models.com on facebook
email newsletter

Categories

Archives

follow models.com