2004 New York Men
Agencies
Part 2 - countdown: Top 5 to 1
| 5. Elite
Men
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for contact info
Stars: Shaun DeWet, Matthew Avedon, Henry
Hargreaves, Greg Payne,
Boyd
Breaking: Roch Barbot, Adam K , Curtis, Jesse
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Shaun DeWet |
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PRO: With one of the most driven group of agents in the men's business
and an impressive record of breaking major new faces, Elite has quickly
leapt to the forefront of the market. Whether it's maintaining the
careers of fixtures like Shawn de Wet or maneuvering a new find like
Boyd to the choice editorials and campaigns, this agency has more
than proven their value. A new model looking for an experienced and
connected agency to guide them through the fast-fad business that
is the men's game will be well advised to consider this agency an
A+ choice.
CON: Recent defections from the booking table have created holes
in the once invincible wall. It means a new generation of Elite Men's
agents will have to step up to the plate and launch more stars in
the firmament. So to speak.
SCOUTING CALL: There is no doubt that you will be impeccably managed
(and promptly compensated) at Elite Men. |
 |
| 4. New
York Models (Tied)
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for contact info
Stars: Will Chalker, Sean Gordon, Matt Duffie, JR, Ryan Locke
Breaking Faces: Caleb, Mathias, Evan Kidd , Andrew Cooper, Derek
Huckins,
Noah Mills
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Will Chalker |
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PRO: The fusion with the former boards of Karin and Clear models
has made NY Models a prime contender in the game. In the tradition
forged by their visionary Women's Division, NY Models excels at steering
ground breaking new faces to the clients most able to platform that
aesthetic. From Dutch to Burberry, Testino through to Thomas Schenk,
that direct line to fashion's most adventurous lensmen is what puts
NY Models heads in the distinguished category they have carved for
themselves.
CON: In many ways the convergence of two defunct agency boards at NY Models have
boosted the booking value for all involved. It does represent a significant
power shift. A new model like yourself won't have to battle for attention, but
you will have to swim fast and prove yourself quickly.
SCOUTING CALL: The spotlights are on NY Models right this
second and the energy level of the staff is as high as the expectations.
If scouted by this shop, strike while the iron's hot. |
 |

Brad Kroenig |
4. Ford (Tied)
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for contact info
Stars: Marcus Schenkenberg, Brad Koenig, Sebastien Andrieu, Axel
Hermann, Ryan Burns
Breaking Faces: Luca Mendes, Trent Ford, James Jagger, Cyrus Sipp,
Mike Guenther

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PRO: With powerhouses like Axel and Ryan Burns holding down the
fort and newcomers like Brad Koenig and Michael Gandolfi brimming
with promise, Ford's Men's Division has stabilized to being a fixture
in the business. If Ford scouts you, feel very comfortable in the
fact that here is an agency which over the past year has managed
to uncover vital new faces currently captivating fashion's most powerful
movers and shakers.
CON: As is typical of any agency this scale, the board tends to
be large so be prepared to work hard to stand out. That said, the
entire industry is keeping a keen eye on Ford right this minute,
which means you'll be well placed.
SCOUTING CALL: With a dedicated and driven team, Ford has shaped
up to be one of the most stable and consistent players in the men's
game. |

Steven Morgan |
3. DNA
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for contact info
Stars: Johnny Zander, Harry Kinkead, Eric Baker, Norbert, Larry
Scott
Breaking Faces: Steve Morgan, Christoffer, Dan Kilpatrick, Matt Gubler,
Marios |
|
PRO: DNA is currently burning with a major roster of must-have editorial
finds, making a case for their status as the top men's boutique of
the moment. With a very concentrated board that serves as a virtual
microcosm of "model types" working today, DNA has managed
to make themselves hip central on the marketplace. Whether you are
haute editorial like Prada icon Harry Kinkaid, DNA is that boutique
able to maneuver you to the coolest magazines, choicest campaigns
and vital runways. Very well positioned and showing no sign of wear.
CON: Hot today, discarded next season, that is the sad destiny of
many editorial kings. The challenge is to make some fixtures of those
faces that stand in jeopardy of being fads. DNA's done it before
(see Johnny Zander). The onus is on them to do it again.
SCOUTING CALL: If you feel more comfortable at a focused and image
conscious boutique then DNA's your perfect ticket. |
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Karl Lindman |
2. Wilhelmina
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for contact info
Stars: Gabriel Aubry, Mark Vanderloo, Alex Lundquist, Jason Shaw,
Bruno Santos
Breaking Faces: Karl Lindman, Nick Rippy, Sandy, Thyago, Santiago
|
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PRO: Wilhelmina is a giant: strong, stable and incredibly good at
negotiating major rates for their superstar models. If the key criteria
of this listing were not "legacy of new models broken recently",
they would have effortlessly shared top billing on this listing.
Their focus on the Hunk/Matinee Idol ideal has been very profitable
for this agency since this is the home of the Mark Vanderloos and
the Gabriel Aubrys; where the careers run long and client loyalty
is paramount. The tightly edited board of 60 models may feel boutique
scale but the mentality here is all about maximum dividend on the
investment.
CON: Once you sign with Wilhelmina, do not presume than you can
agency hop to your heart's content. This company is very, very protective
of its assets and is very strict about its commitments.
SCOUTING CALL: If you ache for major male model stardom,
this is the place to join your peers. They might not bring in a lot
of new faces per season, but when they do bring a player on board,
it's full steam ahead. (Note: Wilhelmina the agency is not to be
confused with the Wilhelmina Scouting Network.) |
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1. IMG
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for contact info
Stars: RJ, Aaron Ward, Tyson Ballou, Julian Hedquist, Heath Townsend
Breaking Faces: David Smith, Danny Miller, Nick Lemons, Christian
Monzon
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Heath Townsend |
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PRO: IMG stands at No.1 in the male modeling business right
this minute, because they have displayed a very focused ability to
take a new face from nothing to maximum visibility, very quickly.
Since the nature of the editorial male modeling market is constant
turnover, IMG shrewdly avoided the dangers of a stagnant board by
being able to bolster their commercial blockbusters (Tyson Ballou,
Julien Hedquist) with a constant supply of strong newcomers (David
Smith, Danny Miller). Interestingly enough, for an agency that you
would presume to be mega-corporate, IMG seems to lean towards developing
and maneuvering very edgy editorial types through the A-list of campaigns,
editorials and runway bookings. By playing the full service game
perfectly and by exploiting their global muscle, IMG has become the
desirable destination for today's ambitious new faces.
CON: Be warned however, it's a pretty big board. The more personality
you bring to the table the better your chances of breaking out of
the mob as a new star. Because should you fail to shine, this team
will not hesitate to move on.
SCOUTING CALL: Their management model is based on servicing the
constant need for new editorial stars. IMG is as inclined to search
for you, as you are to reach out to them and that makes them the
top choice.
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Also read the: Top 10 NYC WOMEN Model Agencies
Countdown
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