Teaser: 25 Magazine

May 8th, 2012

models.com presents an exclusive teaser: 25 Magazine

In 2010 when Anja Rubik and Sasha Knezevic assumed the reins of 25 Magazine, the Vienna based publication logged a storm of press. Two years later the team is set to launch the latest edition of 25 and this time expect the storm to turn into the full deluge. Consider the staggering list of contributors :

Inez van Lamsweerde and Vinoodh Matadin, Paola Kudacki, Emma Summerton, Camilla Akrans, Mary McCartney, Katja Rahlwes, Catherine Servel, Yelena Yemchuk, Annie Leibovitz, Roxanne Lowit, Sheila Metzner, Liz Collins, Corinne Day, Ellen von Unwerth, Alex Prager, Caitlin Cronenberg, Delphine Achard, Anna Bauer, Helena Christensen, Melanie Ward, Keegan Singh, Karl Plewka, Myrzk + Moriceau, Alejandra Mendoza, Yi Zhou, Iman, Veronika Varekova, Elettra Wiedemann, Coco Rocha, Petra Nemcova, Summer Rayne, Liya Kebede, Zuzanna Bijoch, Karlie Kloss, Carmen Kass, Arizona Muse, Aline Weber, Abbey Lee, Crystal Renn, Eniko, Natasa Vojnovic, Jessica Miller, Dita von Teese, Derek Blasberg, Wendy Rowe, Lady Amanda Harlech, Christiaan Houtenbos, Barnaby Roper, Kanye West, Louis Marie de Castelbajac, Eddie Borgo, Victor Demarchelier.

Add to that the issue’s unabashed erotic theme and what you have is a sure fire sell.
MDX caught up with the editor for an outline of the new 25, including these exclusive teaser videos.

Teaser videos by : Santiago & Mauricio Sierra
Starring: Abbey Lee Kershaw

Follow 25 Magazine on 25Magazine.com or on Twitter @25magazine

1. This being the second issue of 25, how does it differ from the
first one and how would you say it has evolved?

This is really my first issue of 25 since I took over. The vision of
25 is a very strong minded, intelligent, sensual woman. The content
will be beautiful visually with an erotic twist.
The magazine approaches sex in an imaginative way and is filled with
beautiful images, great fashion, and irreverent stories. 25’s
inaugural issue is dedicated to the talent of female photographers and
celebrating strong women.

2. We love this new logo, what was the idea or inspiration behind it.

The inspiration was the woman’s body, her sensuality and her
strength …. I’d also like to think of it as the new 69 – but on a
woman’s terms.

3. Given the theme of the issue, did you feel the need to draw a line
or a limit as to how far it could go with the idea of eroticism?

I think it came very naturally, the magazine has the erotic touch but
it’s all very sensual and within good taste.. the people that I have
chosen to be a part of the magazine have a very specific sensitivity
to beauty which is far from anything vulgar.

4.Does being an editor change or influence the way you see modeling?

Not really, I still enjoy modeling and it is my main focus. I have a
even greater appreciation for the importance of team work..and how
important it is to choose the right girl for the right story.

5. How much autonomy did you give each photographer to create the visuals.

I spoke with the photographers about the vision of the magazine, we
discussed the story and inspiration… from there, they had all the
creative freedom.

6. When and where does the magazine launch and where will it be
available for sale?

The magazine launches in Cannes :) We are all very exited .. it will
be available online and at Colette, Corso Como 10, and a few
selected places in NY.

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