Models: Frankie / Women, Yife / Elite, Mark van der Loos, Eshter Canadas, Brandi / Wilhelmina, Ryan Locke / Clear

The Editor: Fresh and vibrant and tanned and toned. Love the skin tones, love the light. It feels clean, rich and urban. But loft urban. Hamptons urban. South Beach urban.The new post-Helmut Lang Wall Street nouveau riche urban. Quite on the mark.

The Photographer: I believe the word is lustrous. This is beautifully shot. The skin, the fabric, the faces. It screams summer. This is excellent.

The Clothes Horse: Nice clothes but I wouldn't really buy them. I might buy flip-flops or sneakers or accessories but DKNY's prices are far too expensive for the fashion bang it's giving. I'd rather save my money and buy Fendi. And Hermes. And Louis Vuitton.

The Editor: Again, darling, let us focus on the ad. The picture before us.

The Clothes Horse: Well, I AM looking at the clothes in the ads and these clothes don't do it for me. For instance this reminds of the Louis Vuitton and Hermes ads but I'd buy a hell of a lot more Vuitton and Hermes before I would DKNY.But I do agree that these are very sexy pictures.