Photographer: Inez & Vinoodh Matadin
Starring: Jessica Miller/Next, Jake Chapman/Why Not(Milan), Travis/ NY+LA Models.

The Art Director: This is for the kids, not for me or people like me. I don't understand it. I can't relate to it. It makes me feel old and out of it. But maybe that's the idea.
The Editor: I'm divided and here is my conflict in shorthand. Pro: Though I frankly did not get it at first, two season later I'm beginning to see the brilliance of choosing Jessica as the face of the house . Such a practical beauty, a pragmatic beauty. So common sense and American, this girl. Glimpsed her on the streets the other day as she was dipping into the metro. And I loved that! Still taking the metro! She's sensible! And she truly loves to perform for the camera. You can see it in these pictures! Another Pro. Calvin's purity, which is in jeopardy of falling flat at a time when decoration and layers and texture is everything in fashion right this minute, gets a sharp prod with all this cutting up and collaging. It's nice to play with logos. Take the sanitized, stale corporate haze off the name. Wonderful. But here's my con. It feels hired, this play. It feels imported and detached, as if advisors are going "Oh Calvin, they're the hippest!". I feel no personal passion or interest on Calvin's part. Consequently it all just feels...adequate. Not directional.
The Agent: I like it. It's more a magazine editorial than an actual campaign. It's a weird kind of re-mix of Richard Avedon's 80's campaigns with Brooke Shields. It's kind of aggressive and spooky for a label that has the really tough job of being Middle American and Downtown at the same time. It kind of trashes the whole cool Calvin thing. It's kind of perverse but in a very subtle...design way as opposed to a shock value kind of way. And if there's one guy who can get away with that it's Calvin.
The Shop A Holic: I don't know what I'm supposed to buy from Calvin. What's Calvin look right, what his thing right now? Do you get the feeling he's over it all. It's cool pictures but I don't know. Won't send me running to the store.