Photographer: Peter Lindbergh
Starring: Delphine/Ford. Justine/Karin

The Editor: What a strange homage to a beleaguered NY this campaign was! I loved the witty photo-shop surrealism of buildings and signs and neighborhoods all in the wrong places that communicated how fictional, how much in Donna's head, the DKNY world really is. Here we have more cutting up and more collaging, but it's done within the literal space of the images and that is brilliant. One layer is a perfectly conservative sell on the clothes. The other layer is the dream world of Donna. No wonder LVMH bought in. There's an empire in Donna's eyes. Really!
The Shop A Holic: It's so funny that Donna is so touchy feely hippie yoga but when I think DKNY I think plastic. Y'know yellow plastic. Very high tech and bright and neon. Which is great for flip flops and a 80's kinda vibe that your little sister might really get into. Well at least when I look at the ads and it has something to do with that!
The Art Director: I like DKNY. I think it's a great piece of branding. It's the kind of ad that makes Midwest kids want to move to New York. I agree that it sells this great dream of NY. Because NY is a brand. There is no city that is more of a brand than New York. So I say kudos for a very clever Donna for getting that and giving us that!
The Agent: Are we sure this is Peter Lindbergh's work? It's soooo different from his black and white. It's very electric. Electric colors with lots of dark shadows. That's city life for you. I'd sign off on this as being one of the year's best!