Photographer: Mert n Marcus
Starring: Kate Moss/Women

The Art Director: I'm bored. It's beautiful but I'm bored. Frankly. Kate looks great as always. The lighting is that Old Hollywood thing they're into. Funky hairstyle. God it must be hard to come up with a hairstyle on Kate that hasn't been done a million times before. This is an arty catalogue. No better or worse that the dozens of other arty catalogue campaigns out there.
The Editor: Mert n Marcus on the rise. Clear, concise, seductive but it's not necessarily clean and mercifully moody. It's not just Kate on seamless in Fendi. It's an emotion. The raw and the rustic become very refined. Karl is a perfect client for them and this is the evidence.
The Agent: I'm really amazed by their career. What is going on with Smile. Are they making deals with the devil? Who's negotiating on M&M's behalf? What works for me is the tones. It's earthy and rich and dark, just like the collection and they did light Kate like she was Greta Garbo. Which come to think of it...she is. It's a very fabulous ad in a subtle way. Very feminine but not weak. It really is smart.
The Shop A Holic: The bag! The bag! Hubba hubba!