Photographed by: Karl Lagerfeld
Featuring: Maggie Rizer / Elite

The Editor: Karl Lagerfeld is fashion genius. He gets it because he lives it. I love his lust for life, the insouciant way he defuses these big ticket designs of his. How deceptively casual it all looks! His vision is contemporary and rapid fire. What fun this must have been to produce. To dash off to one of Karl's houses with trunks of clothes and just run amok for a week. And so thoughtfully laid-out. He truly is inspired!

The Photographer: Luxury snapshots. Great idea. It's a great lifestyle campaign yet it's very personal. It gives you a complete picture. It says "we live like this and you can too if you buy Fendi". Very fresh. Goes to show that anybody can take a good picture!

The Agent: I don't like this. It's too self-indulgent. They could have hired Juergen Teller and gotten this feeling but with much more integrity. Look at Teller's work for Marc Jacobs! That's what Fendi should have been.

The It Girl: Love it! Oh my God! I want the whole Fendi collection. I want the top, the jeans, the bag, the sunglasses. I want that haircut. I want that boy. I want to live in that house. I want to be Maggie. This rules!