The Editor: Eerie is the word that comes to mind. Miuccia Prada's perverse instincts really kick in in this ad. More than any other Miu-Miu ad I have ever seen, this one unsettles me because it is so personal. The styling is very personal as is the girl Prada is relating to in a way that is almost... autobiographical... After last season's commercial blockbuster Prada has retreated into willful eccentricity which is a very good move. Incredibly intelligent!

The Photographer: Reminds of Glenn Luchford's seedy hotel room work with Tanga, but this is cleaner and stranger. I'm not awestruck but these guys are good at making me doubt myself so thumbs up!

The Agent: Hate it!

The It Girl: It's all about Miu-Miu baby. This is like clothes for those days when you don't want to look like a tramp, or somebody's grandmother or like you're going skydiving. This is the stuff you wear when you just want to be a girl. Gotta love it!