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Shay Ashual


Hair Stylist

Artist Management

Based In

  • New York


Shay Ashual is one of the world’s most respected hairstylists in fashion and a master-artisan in his work with wigs. Known for his incomparable technical skill, Shay’s creativity continues to push the boundaries of what is possible with hairstyling. 

Shay’s craftsmanship has borne some of fashion’s most iconic images with photographers, Mikael Jansson, Craig McDean, Mert & Marcus, Steven Klein, Mario Sorrenti and stylists Karl Templer, Joe McKenna and Marie-Amélie Sauvé.

As one of the most in demand hairstylists in the fashion industry, Shay boasts an impressive roster of clients that include, Prada, Dior, Louis Vuitton, Brioni, MAC, Estee Lauder, and Tiffany and Co.

As a testament to his talents, The Metropolitan Musuem of Art’s Costume Institute commissioned Shay for their annual MET Ball Gala to design custom headpieces. He created work for their 2018 Exhibit, “Heavenly Bodies: Fashion and the Catholic Imagination” and most recently in 2020, “About Time: Fashion and Duration.”
The collaborations saw him create custom 3D printed headpieces and intricate wigs, each custom designed and crafted by Shay.

Shay’s work with wigs is unmatched; his technique was developed over the span of his over 20-year long career, utilizing the rarest materials and countless hours of handwork. His innovation in wigs has made him a creative leader in the space.


Only videos


Calvin Klein (Advertising)
June 2024
photographer: Gordon von Steiner
Chanel (Advertising)
June 2024
photographer: Mikael Jansson
Gucci (Advertising)
April 2024
photographer: Anthony Seklaoui
Victoria's Secret (Advertising)
April 2024
photographer: Mikael Jansson
Various Campaigns (Advertising)
April 2024
photographer: Lachlan Bailey
Pop Magazine (Editorial)
March 2024
photographer: Sean and Seng
WSJ (Editorial)
March 2024
photographer: Lachlan Bailey
Pop Magazine (Magazine Cover)
March 2024
WSJ (Magazine Cover)
March 2024
photographer: Lachlan Bailey
Donna Karan (Advertising)
February 2024
photographer: Annie Leibovitz