Since 2017, Roderick Stanley has worked independently with major fashion and lifestyle brands including Gucci, Tiffany & Co and Michael Kors– writing scripts and taglines, concepting campaigns, performing interviews, and even taking roles in short films. He also crafts brand identities, including names and taglines, defining brand purpose, tone of voice and cultural spirit, and devising content strategy.
Stanley was the Editor of legendary British fashion and culture magazine Dazed & Confused for seven years (2005–12). He was part of the team that launched online platform Dazed Digital in 2006, editing the monthly title while collaborating with and interviewing names such as Bjork, Vivienne Westwood, The White Stripes, Kristen Stewart, Grimes, Spike Jonze, Tilda Swinton and Daft Punk, while working on numerous multi-platform brand partnerships.
In 2013, Stanley took the position of Global Head of Brand Messaging at M·A·C Cosmetics, working in-house at the headquarters in New York, developing the brand’s voice and point of view through fashion, art, music and popular culture.
Stanley contributes features to publications including The Times – cover interviews with Hollywood stars include Scarlett Johansson, Sam Rockwell and Jesse Eisenberg – and AnOther Magazine, Beauty Papers and i-D. His feature-writing began in the early 2000s when he wrote about youth culture for the likes of The Face and Sleazenation. In 2017, he launched ‘annual-ish’ DIY arts-activist broadsheet newspaper Good Trouble, which won a D&AD Award for Creative Excellence in 2017, and ‘Magazine of the Year’ at the 2018 Stack Awards.
Stanley has edited several books, including D&AD 50, a 300-page celebration of the best of the last 50 years in design and advertising, published by art powerhouse Taschen. His short documentary about the underground arts scene in Johannesburg, Joburg Party (co-directed with South African photographer Chris Saunders), was a finalist for Best Short Documentary of the Yea
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