Bottled Youth

I’ll always try to report on and let you know about what the latest, greatest thing that is on everyone’s lips and wish list now… Currently, in the beauty sector, the must-have gem in the never ending pursuit for youth in a bottle, comes from the collaboration between beauty giant Elizabeth Arden and Allergan (the company that brought you yet another popular beauty remedy, you may have heard of it – Botox) called Prevage.

This anti-aging treatment contains a very strong antioxidant (yes, the good stuff that helps ward off the damaging free radicals that attacks and ages skin), Idebenone, an orangey powder, that has been discovered to help greatly prevent cell damage and skin aging. Think of it as the newest and most effective free radical quencher out there. If seeing is believing, then try to get your hands on one of these babies – yeah, it’s difficult. These bottles are flying off every shelf they’re stocked on. There’s a supposed wait list for it too. At $150 a pop, it’s not a cheap indulgence, but think of it this way, it’s less than a jar of La Mer and supposedly delivers a lot of power in its punch.

To find a retailer near you, log onto www.prevageskin.com

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