SS 2010…what does “Women” as a management company mean? What are its values? What is the message? This season the message is as  emphatic and  timeless in its appeal as the stunningly beautiful black and white box the cards come packaged in. Women now  means exactly what the name says. It means glamor and  sensuality. “Women” is a cipher for impeccably pulled together models, spot-lit and made-up and inarguably glossy. But as much as the ideal harkens back to the early glory days of the New York modeling industry, this coding is current, not retro. One thing that has emerged during Louie Chaban’s tenure as head at this agency is the sureness of his taste, a taste that is now marketed to its highest expression thus far in this SS 10 show package. All the classic themes of that ideal is reiterated but with heightened subtly by Jason Duzansky who orchestrates the package’s art direction for the 3rd season in a row. There is that signature green-toned coloration.. The classic elegance of the Didot  font… and that old school four panel fold-out card this time made fresh by the witty addition of candid images of the girls on the back of the cards. Iselin‘s  is wistful, Jamie Bochert‘s is very funny, Natasha Poly is that of a blue chip girl zipping through fashion at its highest zenith and Rianne‘s? It is the embodiment of the agency’s ideal, building great anticipation for her runway return. As an All Star affair, that Women board is seriously formidable with girls as iconic as Isabeli, Karen and Carmen mingling with freshly broken Women faces like Auguste, Ginta and Nimue. Model watchers will revel in the fact that London’s finest Eliza is now in the mix for New York shows, while the emerging faces of the agency now include Alexa, Mirta and Toma. The best thing about Women’s message of quality is that the willingness to do things with maximum rightness is what separates the ones who try from the ones who soar. A simple thing such as that little satin pull ribbon that raises the cards up from its box… the thoughtfulness of that small detail? That is design as luxury.

Women Show Package box

Women Model Management SS/10 Show Package

 
Agyness
Agyness
Agyness
Agyness
Agyness
Agyness
Agyness
Agyness

 
Alexa
Alexa
Alexa
Alexa
Alexa
Alexa
Alexa
Alexa
 
Aline
Aline
Aline
Aline
Aline
Aline
Aline
Aline
 
Ana
Ana
Ana
Ana
Ana
Ana
Ana
Ana
 
Anne
Anne
Anne
Anne
Anne
Anne
Anne
Anne
 
Auguste
Auguste
Auguste
Auguste
Auguste
Auguste
Auguste
Auguste
 
Bruna
Bruna
Bruna
Bruna
Bruna
Bruna
Bruna
Bruna
 
Cameron
Cameron
Cameron
Cameron
Cameron
Cameron
Cameron
Cameron
 
Carmen
Carmen
Carmen
Carmen
Carmen
Carmen
Carmen
Carmen
 
Christina
Christina
Christina
Christina
Christina
Christina
Christina
Christina
 
Daria
Daria
Daria
Daria
Daria
Daria
Daria
Daria
 
Dorothea
Dorothea
Dorothea
Dorothea
Dorothea
Dorothea
Dorothea
Dorothea
 
Eliza
Eliza
Eliza
Eliza
Eliza
Eliza
Eliza
Eliza
 
Georgina
Georgina
Georgina
Georgina
Georgina
Georgina
Georgina
Georgina
 
Giedre
Giedre
Giedre
Giedre
Giedre
Giedre
Giedre
Giedre
 
Ginta
Ginta
Ginta
Ginta
Ginta
Ginta
Ginta
Ginta
 
Hannelore
Hannelore
Hannelore
Hannelore
Hannelore
Hannelore
Hannelore
Hannelore
 
Heather
Heather
Heather
Heather
Heather
Heather
Heather
Heather
 
Heloise
Heloise
Heloise
Heloise
Heloise
Heloise
Heloise
Heloise
 
Isabeli
Isabeli
Isabeli
Isabeli
Isabeli
Isabeli
Isabeli
Isabeli
 
Iselin
Iselin
Iselin
Iselin
Iselin
Iselin
Iselin
Iselin
 
Izabel
Izabel
Izabel
Izabel
Izabel
Izabel
Izabel
Izabel
 
Jamie
Jamie
Jamie
Jamie
Jamie
Jamie
Jamie
Jamie
 
Jourdan
Jourdan
Jourdan
Jourdan
Jourdan
Jourdan
Jourdan
Jourdan
 
Karen
Karen
Karen
Karen
Karen
Karen
Karen
Karen
 
Kasia
Kasia
Kasia
Kasia
Kasia
Kasia
Kasia
Kasia
 
Katrin
Katrin
Katrin
Katrin
Katrin
Katrin
Katrin
Katrin
 
Mina
Mina
Mina
Mina
Mina
Mina
Mina
Mina
 
Natasa
Natasa
Natasa
Natasa
Natasa
Natasa
Natasa
Natasa
 
Natasha
Natasha
Natasha
Natasha
Natasha
Natasha
Natasha
Natasha
 
Naty
Naty
Naty
Naty
Naty
Naty
Naty
Naty
 
Nimue
Nimue
Nimue
Nimue
Nimue
Nimue
Nimue
Nimue
 
Olga
Olga
Olga
Olga
Olga
Olga
Olga
Olga
 
Olya
Olya
Olya
Olya
Olya
Olya
Olya
Olya
 
Regina
Regina
Regina
Regina
Regina
Regina
Regina
Regina
 
Rianne
Rianne
Rianne
Rianne
Rianne
Rianne
Rianne
Rianne
 
Shannan
Shannan
Shannan
Shannan
Shannan
Shannan
Shannan
Shannan
 
Snejana
Snejana
Snejana
Snejana
Snejana
Snejana
Snejana
Snejana
 
Toma
Toma
Toma
Toma
Toma
Toma
Toma
Toma
 
Toni
Toni
Toni
Toni
Toni
Toni
Toni
Toni
 
Valentina
Valentina
Valentina
Valentina
Valentina
Valentina
Valentina
Valentina
 
Valeria
Valeria
Valeria
Valeria
Valeria
Valeria
Valeria
Valeria
 
Viktoriya
Viktoriya
Viktoriya
Viktoriya
Viktoriya
Viktoriya
Viktoriya
Viktoriya
 
Vlada
Vlada
Vlada
Vlada
Vlada
Vlada
Vlada
Vlada
 
Yulia
Yulia
Yulia
Yulia
Yulia
Yulia
Yulia
Yulia